Ethics in Marketing Semi Midterm Lesson.pptx

Lesson for BSBA

1. Ethics in Marketing BSBA – 21 SEMI MIDTERM

2. Activity Think of your 3 personal character, that you consider as your strength.

3. Do you agree that your strengths can sometimes become weaknesses?

4. The Filipino Character

5. The Filipino culture is so rich and diverse that it has greatly transformed in time. Although it is composed of diverse ethnolinguistic groups spread across the islands, these cultural communities have somehow retained their indigenous moral values and belief systems while consciously or unconsciously embracing Western lifestyles brought about by colonial subjugation for five centuries and the adverse effects of globalization that followed. Our culture and history molded us to what we are now.

6. Many of us show little appreciation for our culture . Our colonizers have been instrumental in making us believe that our culture is inferior to theirs to the point that the more individuals look closer to foreign or Caucasian features using chemicals and treatments, the more they feel that their status is elevated thereby looking down on their fellow Filipinos .

7. The Strengths and Weaknesses of Filipino Characters

8. Opening yourself to others; feel one with others with dignity and respect; deal with them as fellow human beings. sense of fairness and justice concern for others ability to empathize with others helpfulness and generosity practice of hospitality sensitive to other feelings and trust Pakikipagkapwa tao

9. a genuine and deep love for family. commitment and responsibility honor and respect generosity and sacrifice sense of trust and security Family Oriented

10. Cheerful and fun-loving approach to life and its up and down, pleasant disposition, a sense of humor and propensity for happiness that contribute not only to the Filipino charm but also to the Filipino Spirit. We laugh at those we love and hate. We tend to make joke about our good and even bad fortune, to smile even in the most trying of times. Joy and Humor

11. Capacity for hard work given to raise one's standard living of a decent life for one's family. Hard work and industriousness

12. Faith in God accepting reality to comprehend as a human created by God. Faith and Religiosity

13. Faith in God accepting reality to comprehend as a human created by God. Faith and Religiosity

14. Kanya-kanya Self-serving attitude that generates feeling of envy and competitiveness towards others. personal ambition but insensitive to common good crab mentality lack of appreciation resulting unhealthy competition

15. Extreme Personalism Takes things personally, cannot separate objective from emotional involvement. always trying to give personal interpretation to actions thank you with "but" (compliment-criticism-compliment)

16. Extreme Family Centeredness strong family protection good or bad condition. Using one’s office and power to promote family interests, and thus factionalism patronage, political dynasties, and protection of family members.

17. Lack of discipline A casual attitude toward time and space, manifested in lack of precision and compulsiveness, in poor time management and procrastination.

18. Passivity and lack of initiative Waiting to be told what to do, reliance on others (leaders and government), complacence, lack of sense of urgency. Too patient, without any plan or action ( matiisin ) " Bahala na System“ No matter what, At least we tried.

19. Colonial Mentality Lack of patriotism, or of an active awareness, and an actual preference for foreign things. luck of love and appreciation on what they have

20. Lack of self-analysis and self-reflection The tend to be superficial and somewhat flighty. Too caught up in the hustle and bustle of everyday life that they fail to take the time to look within themselves and evaluate their actions and decisions. In the face of serious problems, both personal and social, there is lack of analysis or reflection. We joke about the most serious matters and this prevents looking deeply into the problem.

21. Emphasis on porma rather than substance A cultural tendency or mindset wherein people prioritize appearances, rituals, or outward displays over the actual content, essence, or underlying meaning of things.

22. Write your reactions on the pictures depicted in the next slides and the negative character they imply.

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27. Situation Your plan to set up your friend Carey with your acquaintance Emerson is finally coming together. You’ve made them a dinner reservation, but suddenly realize that there's a problem: Carey is always late. You really want this relationship to work— what if you told Carey dinner was at 6 instead of 6:30, so they arrived on time?

28. Universal Values Set of core principles or beliefs that are shared by people across different cultures, societies, and historical periods. These values often serve as the foundation for moral and ethical judgments, helping individuals differentiate between right and wrong, good and bad.

29. Ethics in Marketing BSBA – 21 SEMI MIDTERM

30. Think! A jeepney driver is struggling to make ends meet. He badly needs a money for his son’s medication. One day, he finds a wallet left behind by a passenger containing a large amount of cash. Returning it would mean missing out on the chance to buy needed medicine for his sick child. What should he do?

31. Think! Can a dog be moral? Can a robot be moral ? What must someone have for him/her to be moral?

32. Is a permanently insane person can be considered a moral agent? What about a person with some psychological trauma or medical condition that rendered him insane at the time he committed the crime. Is he a moral agent?

33. Assumption of Ethics

34. M an is a rational being. It means that man is a thinking being. As a thinking being, man acts with purpose and reasons behind it . He is aware of his intentions as well as the consequences of his actions. He knows whether his actions are right or wrong/good or bad and if such act will lead to good end or not. In this case, when he/she pursues such act, it is intentional.

35. M an is a free being . This indicates that man is a free being who acts according to his will and volitions . He has the capacity to exercise his choices and to choose and do what is good . He acts in a certain way because he wills it, not because of external forces that influence him to act certain way.

36. These two assumptions are important to determine the morality of a certain act. To judge an act whether it is immoral or not , the act must be performed by person who is aware of his moral wrongness of his act and freely decide to perform the act even if he knew that it was immoral . If we remove these two elements , it is no longer possible to judge an act to determine its morality .

37. What is a sufficient condition for moral agency?

38. A moral agent should have the capacity to rise above his/her feelings and passions and acts in accordance with the moral law. A moral agent has the capacity to conform to moral standard s, to act for the sake of moral considerations, that is, for the sake of moral law. An insane person , who does not have the capacity to think and choose, cannot be a moral agent . A dog is , therefore, not a moral agent because it doesn’t have the capacity to conform to moral standards . It does not have a mind and freewill.

39. Conclusion: Man has fundamental option a human person’s basic choice or inner orientation either for a good life (directed towards others and God) or for a bad life (directed towards himself/herself and cut from others and God). A human person is or becomes what he/she makes of himself/herself by choice . He/she is nothing, no "essence", until he/she starts his/her "existence by making choices.

40. Conclusion: No Pre-fixed Plan for Man a human person has to create his/her end, purpose. or directions . He/she has to invent his/her destiny . Since there is no goal or end designed for him/her, he/she would completely be the author of what he/she turns out to be . He/she will be totally responsible for what he/ she will be .

41. Think again! You are walking along a street and see a wallet fall from someone’s bag without them noticing. Inside the wallet is a large sum of money and the owner’s identification card. What would you do?

42. Reasoning change as you grow up

43. Stages of Moral Development Moral development refers to the process through which a human person gains his/her beliefs, skills, and dispositions that make him/her a morally mature person.

44. Stages of Moral Development Level 1 – Pre-conventional morality This is the lowest level of moral development of Kohlberg’s theory. At the pre-conventional level children don’t have a personal code of morality. Instead, their moral code is controlled by the standards of adults and the consequences of following or breaking adults’ rules.

45. Stages of Moral Development Level 1 – Pre-conventional morality Stage 1 . Obedience and Punishment Orientation . The child/individual does good in order to avoid being punished. Moral reasoning is based on direct consequences. Heinz should not steal the drug because stealing is illegal, and he could be punished.

46. Stages of Moral Development Level 1 – Pre-conventional morality Stage 2 . Instrumental Orientation. Right behavior is defined by whatever the individual believes to be in his/her interest. Actions are seen in terms of rewards rather than moral value. Heinz should steal the drug, accepting the punishment.

47. Stages of Moral Development Level 2 – Conventional Throughout the conventional level, a child’s sense of morality is tied to personal and societal relationships. The next period of moral development is marked by the acceptance of social rules regarding what is good and moral. During this time, adolescents and adults internalize the moral standards they have learned from their role models and from society.

48. Stages of Moral Development Level 2 – Conventional Stage 3. “Good Boy, Nice Girl” Orientation . Children want the approval of others and act in ways to avoid disapproval. Emphasis is placed on good behavior and people being nice to others. The individual is good in order to be seen as being a good person by others. Heinz should not steal the drug because. His wife expects him to be a good husband.

49. Stages of Moral Development Level 2 – Conventional Stage 4. Law and Order Orientation . The child/individual becomes aware of the wider rules of society, so judgments concern obeying the rules in order to uphold the law and to avoid guilt. He should not steal the drugs because stealing is prohibited by law.

50. Stages of Moral Development Level 3 – Post-conventional Morality. This is the level of full internalization. Morality is completely internalized and not based on external standards. At this level of moral development, people develop an understanding of abstract principles of morality.

51. Stages of Moral Development Level 3 – Post-conventional Morality. Stage 5. Social Contract Orientation . Rules are seen as social agreements that can be changed when necessary. Heinz should steal the drug because preserving human life is a more fundamental value than property rights.

52. Stages of Moral Development Level 3 – Post-conventional Morality. Stage 6. Universal, ethical, principle orientation . Individuals at this stage have developed their own set of moral guidelines which may or may not fit the law. They have developed moral judgments that are based on universal human rights. Heinz should consider non-violent civil disobedience or negotiation with the pharmacist .

53. (1 whole, Sagot na lang. Pwede pong Tagalog? PWEDE PO! You have freedom to choose as a rational human being!) What does it mean to be a moral agent? (Ano ang ibig sabihin ng pagiging isang moral agent) Describe a situation in which utang na loob might create a moral dilemma. How would you resolve it as a moral agent? ( Ilarawan kung paano ang utang na loob ay maaaring maging dahilan ng isang moral dilemma. Paano mo ito bibigyan ng solusyon bilang isang moral agent) Provide a situation, facing a difficult moral choice, do you prioritize your own goals or the welfare of your community? Why? ( Magbigay ng isang sitwasyon kung saan ikaw ay kailangang pumili ng isang mahirap na desisyon , uunahin mo ba ang sarili mo o ang ibang tao . Bakit?

54. Think! In a small barangay, a family is struggling to rebuild their house after a fire. The community decides to hold a bayanihan . However, it happens at the same time as a student’s review session for a major scholarship exam that could change his future. He can either help his community or focus on his studies. What should the student do?

55. Anna works as a procurement officer for a government agency. Her job involves purchasing supplies and services for the agency. One day, a supplier named Mr. Reyes, who frequently provides services to the agency, approaches Anna with a proposal. Mr. Reyes offers Anna a "gift" in the form of an envelope filled with cash in exchange for ensuring that his company gets chosen for an upcoming contract. He explains, "This is just a small token of appreciation, Miss Anna. We can continue this good business relationship, and you can use this for your family’s needs. Nobody has to know." Anna is fully aware that accepting the money would violate the agency's policies and could be considered bribery. However, she is also experiencing financial difficulties at home, as her father is undergoing expensive medical treatments. The cash could help alleviate some of these burdens.

56. What are the ethical implications of Anna accepting or refusing the "gift"? How do factors such as financial need, fear of losing Mr. Reyes as a supplier, or social norms around " lagay " (bribery) influence Anna’s decision? What would be the potential consequences if Anna decides to report Mr. Reyes?

57. Classify the items either as human act or act of man. breathing blinking of the eyes observing diet dilation of the pupils of the eyes perspiring tutoring the slow learners preparing for board exams jerking of the knee