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1. evaluation B2 – Sunderland documentary

2. Product Evaluation The product that I created was a documentary based on the past decade of Sunderland AFC’s history, It looked at what went wrong at the club and if that could’ve led to their downfall and ultimate back-to-back relegations. The documentary then shifted focus towards Sunderland’s time in league one and their battle to escape the 3 rd tier, I cover the 2 nd change of ownership as well as the highs and lows that Sunderland experienced whilst in league one, ultimately finishing with the season that sunder land won the play-offs to get promoted back to the championship.

3. Product evaluation (2) I started off my documentary with a monologue about how the football club is ingrained into the city and how it’s the thing that most visitors are here for, I then cut to my intro which showcased Sunderland's greatest achievement (the 1973 FA cup final victory over Leeds United), arial footage of Roker Park and The stadium of light and finally, archived footage of the city’s shipyards where men were working and launching a boat. I made this intro to show the clubs and city’s entwined history and show just how much the club means to the people of Sunderland. I believe that the intro does a good job of showcasing what I desired to showcase. In my video, I have broken down every season from the 2013/14 season up until the 2021/22 season, explaining what happened, where the club finished and how the team preformed throughout the seasons. I think I did a good job of communicating the information to the audience; however, I think that I stutter and mess up my speech in some parts which could be distracting or seen as unprofessional, but I think that I did well in coving up most of that in the final edit.

4. My intentions in the editing process In the edit I intended to provide visual aid in the form of pictures and video clips for the relevant part of the script that I was referencing in the video, my intention for this was to break up my video and make it seem more fluid rather than just a big block of informational speech. I believe this worked and made my documentary more interesting and viewable. Between the season segments, I created little title screens that had a backing track and blurred video behind it, I only used clips from the season that I was speaking about, and the music I was using were song that are associated with the club by supporters (‘Power’ by Kanye west, ‘Seven nation army’ by the white stripes etc). My intention for this was to evoke emotion in supporters to feel a certain way, weather that was pride, optimism, sadness etc.. As the association between the song and the club creates a sub conscious link in their mind and will hopefully make them feel a certain way. The reason that I blurred the clips in the background was to put more emphasis on the text but still include a subtle reference to a moment in that season. Overall, I think I did a good job in providing visual aid and stimulation throughout my long monologue and with that I made my documentary more emotive and interesting.

5. Purpose of the process During the process of making my documentary, I did lengthy research on multiple topics which have led me to my final product. Firstly, did an assessment of the brief that I was given by our client (Sunderland Culture) and broke it down into the key points that would help me match my documentary to the brief. The brief said to create a short documentary/short film that was based in the region or was related in some way, I did this by creating a documentary that is about the city’s football club. However, my documentary wasn’t as short as anticipated and instead turned out to be about 37 minutes which is well over (yet still acceptable) the briefs recommendation of 10-15 minutes, secondly, the brief said to aim my documentary at people between 16-25 yet my documentary doesn’t have a specific age bracket for its demographic and appeals to everyone which still meets the requirements, while appealing to more people.

6. Purpose of the process (2) After interpreting the brief, I did some research into the client and the audience, I did this by googling similar projects that Sunderland Culture have done in the past and what they have done within the community. I researched the client by interviewing and showing my pitch to a group of people within the target demographic, then I obtained and reviewed their feedback. The purpose of this was to gain a better understanding of the client and audience as understanding both gave me an Insite into how I should be making my documentary, suited to the wants of the client and audience. After I had gathered all this research and evidence of prior products, I started writing the script for my documentary, after I it was completed, I received feedback on it from the same group of people as before.

7. Pre and post-production My pre-production consisted of two sections, my script and my logistical forms for the documentary. I write my script as a word document and exported it onto blogger, I did the same with the logistical forms. The purpose of the logistical forms is to show that I had permission to film at whichever location I have shot at, this is necessary as filming on private property without permission is unlawful in some instances (a studio, like what I have used would have those laws in place). One of the forms is a payment agreement for location scouting, these outline who is preforming the scouting and how much that person is expected to be paid. The Post-production diary is a documentation of how I edited my video (which recourses I used, how/why I edit something a certain way etc..) I have documented my process in this way to show that I understand what I'm doing and make it easier to understand my intentions for other people. My production dairy is the same process except it documents my making of the documentary rather than the editing process. I do this for the same reason. This is overall helpful for anyone looking to review my making of the documentary and I believe that I've done a good job of explaining myself.