Event Management UNit 1 1st Sem BCA BANGLORE UNIVERSITY.pptx

1st Sem BCA Banglore University

1. Unit 1 Introduction to Event Management

2. Introduction Event management is the application of project management to the creation acquiring development of large scale events such as festivals, conferences, ceremonies, formal parties, concerts or conventions. The process of planning and co-ordinating the event is usually referred to as event planning and can include budgeting, scheduling site selection, acquiring necessary permits, co-ordinating transportation and parking, arranging for speakers or entertainers, arranging décor, event security, catering and emergency plans.

3. Event An event can be described as a public assembly for the purpose of celebration, education, marketing or re union. Events can be classified on the basis of their size, type and context.

4. Definition of an Event According to Philip Kotler, Events are defined as occurrences designed to communicate particular messages to target audience

5. Categories of Event Political Events-Victory Speech Social Events-Weddings, Anniversaries, Death, Communions Entertainment Events- Award Functions in TV Channels Awareness Events- Go Green Events Crafts and Creativity-Events hosted by Chitrakala Parishat Sports Event- World Cup, IPL Educative/ Academic Events-Freshers Day Corporate Events-Promotion, Transfer, Retirement International Events-FIFA World Cup Promotional Events-Product/ Service Promotion

6. Importance of Conducting Events Observable Occurrence Achieve Certain Goals Experiential Marketing Objective-Oriented Avenue for effective Interaction Helps to develop team spirit Helps to develop corporate image of an organization Encourages and develops creativity in managers

7. Importance of Event Management Develops the theme of an event Provides career opportunities Operations and Logistics Manager Entertainment Managers Event Co-Ordinator Event Designer Security co-ordinator

8. Develops Leadership qualities Develops team spirit Enhances Corporate Image Encourages Creativity Ensures safety and security

9. Meaning of Event Management It is the process of analysing, planning, marketing, producing and evaluating an event. It is a different way of promoting a product, service or an Idea.

10. Need for Event Management Needed Everywhere Teamwork Creative thinking Strong Leadership Get a head start Get involved

11. Characteristics of Event Management Creative Process Objective Slanting Effective Leadership Successful Promotion Planning and Control Develop a mission statement Establishing Objectives Preparation of event proposal Evaluating the performance of the event Taking corrective measures for the future event Need to be professionalism

12. Analysis of Events Post hoc analysis What if Analysis

13. Post Hoc Analysis What happened Why it happened What it means to your field

14. What-if Analysis Why? Objectives What? Plans and Strategies for organizing the event Agenda Budget Food and Beverages Resource Person Organizers Sponsors Media Entry Fees Promotional Campaig

15. When? Selecting Date and Time No clash with the other events Keep climatic conditions in mind before organizing an event

16. Scope of Event Management Corporate National or local Government Charity or Voluntary Events Event Venues

17. Classification of Events Social/Life Cycle Events Birthday Parties Hen/Stag Party Graduation Day Bachelor’s Party Engagement Wedding Anniversary Retirement Day Funera ;

18. Education and Career Events Education Fair Job Fair Workshop Seminar Debate Contest Competition

19. Sports Events Olympics World Cups Marathons Wrestling Matches, etc

20. Entertainment Events Concerts Fairs Festivals Fashion Shows Award Functions Celebrity Nights Beauty Peagents

21. Political Events Political Procession Demonstration Rally Political Functions

22. Corporate Events MICE Events Meetings Incentives Conferences Exhibitions

23. Religious Events Religious festivals/fairs Religious Procession Katha Pravachan Diwali fair Dussehra Fair, etc

24. Fund Raising/Cause Related Events Auctions Celebrity Events for Service or Charity Motto

25. Corporate Events They are an effective way for companies to engage with employees or customers. A corporate event is one that is sponsored by a company and focuses on employees or clients.

26. REASONS FOR CONDUCTING CORPORATE EVENTS To educate staff or members of the public regarding various concepts promoted by the Organization To motivate employees by rewarding them for their work To celebrate various company milestones along with clients, employees or both. To marks a significant organizational change within the company To encourage collaboration and networking among different entities.

27. Types of Corporate Events Seminars and Conferences Objective: To provide guests with new and relevant information about the industry and the company Seminars will be often of Shorter duration with limited number of speakers. Conferences will be of longer duration with multiple sessions and more number of speakers usually held at hotels.

28. Trade Shows Workshops Programmes Exhibitions and Expos Incentive Programs Executive Retreats

29. Golf Events Favourite sport of Many organizations It is also called popularly as sport of Business The main objective is to build good bond and relationships between the guests

30. Appreciation Events It allows hosts to spend some quality time with clients or employees The purpose is to bring people together and discuss new Business Opportunities. It allows new companies to display the companies culture in a more favourable light.

31. Company Milestone Events Success of the Business Business Expansion