EVENT PLAN PPT.pptx3423432423432423534554654645

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1. CELEBRATE 18 with Lara September 19, 20 2 4

2. E V E N T P L A N N E R S Carley Devenson E. Acosta Sunday Jasper S. Ambrosio Erwin jay Caliba r 1. Marketing O b j e c t i ve s 2 . C o m m u n i c a tion Strategy 3.Key strategies and 4.Budget P l a n

3. Table of contents O v e r v i e w S W O T A n a l y s i s M a r k e t i n g M i x M a r k e ting tools K e y s t r a t e g i es a n d i n i t i a t i ve s B u d g e t Outlines 01 03 02 04 Marketing Objectives K e y s t r a t e gies Communication Strategy B u d g e t P l a n

4. The objective is to host a memorable and exciting 18th birthday party, titled ‘Celebrate 18 with Lara’, which will serve as a milestone celebration for our guest of honor and 200 attendees. This event marks a significant moment in the guest of honor’s life, transitioning into adulthood, and we aim to curate an experience that reflects the importance of this occasion. Introduction

5. Overview SWOT Analysis Marketing Objectives 01

6. O v e r v i ew O u r primary goal is to create an unforgettable experience that will leave a lasting impression on all attendees. We want every aspect of ‘Celebrate 18 with Lara' to be carefully planned and executed to ensure that guests feel valued and celebrated throughout the event.

7. OBJECTIVES W e will implement targeted marketing strategies to reach out to potential attendees, including personalized invitations, social media promotion, and word-of-mouth referrals. W e will utilize various marketing tactics such as teaser campaigns, sneak peeks of event details, and interactive content on social media platforms. E nsure maximum attendance at the party T o generate excitement among guests leading up to the event

8. SWOT Analysis 1. Ample budget for planning 2. Strong network for potential collaborations 1. Limited time for planning and execution 2. Competition from other birthday events 1. Growing trend of elaborate milestone celebrations 2 . Potential for viral social media exposure 1. Unexpected logistical c hallenges 2 . Fluctuating market trends Strengths W e a k ness e s Opportunities T h r e a t s

9. camaraderie at ‘Celebrate 18 with Lara’

10. Marketing Mix Marketing tools Communication Strategy 2

11. Marketing Mix

12. P R O D U CT By positioning the event as vibrant and exclusive, it aims to attract guests seeking a memorable and high-quality celebration for the debutant’s milestone birthday.

13. P R I C E This includes allocating funds for venue rental, catering, entertainment, decorations, and other essential elements required to deliver the desired experience. P H P 3 , T O T A L

14. P L A C E Selecting a centrally located venue with ample parking and easy accessibility for guests. M aximizing attendance and ensuring a positive experience for all attendees . I t will be convenient for guests to attend . W P U G Y M N A S I U M

15. P R O M O T I O N L e v eraging various channels We can create a customized RSVP form using Google Forms S o cial media, email marketing, influencer partnerships, and traditional advertising A l l owing guests to easily submit their RSVP responses online 4 3 2 1

16. Marketing Tools

17. INVITATIO N S Personalized invitations can include the recipient’s name, details about the event, and any special instructions or requests By sending out personalized invitations, we aim to create a sense of exclusivity and importance, encouraging recipients to RSVP and attend the event.

18. SOCIAL M E D I A Behind-the-scenes moments provide insight into the event planning process, showcasing the dedication and effort put into creating a memorable experience. Countdowns help build anticipation and remind followers of the upcoming event, encouraging them to mark their calendars and RSVP.

19. K e y Strategies and I n i t i a tives K e y strategies 3

20. K E Y S T R A T E GIES A N D I N I T I A T IVE S Incorporate interactive elements like photo booths, themed activities, and personalized souvenirs to engage guests throughout the celebration. Partner with local vendors and sponsors to enhance the event experience and offset costs. Work closely with influencers or micro-influencers to amplify reach and create buzz around the event.

21. B u d g e t O u t l i n e s B u d g e t P l a n 4

22. B U D G E T P L A N We will allocate the Php 300,000 budget across key components such as venue rental, catering, entertainment, photoshoot, dresses, decorations, marketing, and contingency. Regularly track expenses and adjust allocations as needed to ensure optimal use of resources while delivering a memorable experience.

23. B U D G E T O U T L I N E Utensils and equipment (Php 20,000) Food and beverages (Php 100,000) Photoshoot (Php 30,000)

24. B U D G E T O U T L I N E Dresses of the honor (Php 40,000) Decorations (Php 50,000) Talent fees (Php 40,000) Contingency (Php 20,000)

25. B U D G E T OUTLINE Utensils and equipment 2 , Food and beverages 1 , Photoshoot 3 , Dresses of the honor 4 , Decorations 5 , Talent fees (eg., entertainers, performers) 4 , Contingency 2 , T o t a l 3 ,

26. T hanks! Please keep this slide for attribution