Eveready and Squirt Surveys in the Ninth Circuit

Summary of Eveready and Squirt surveys used at the PI/TRO phase in courts of the Ninth Circuit

1. Eight PI/TRO Motions Granted in the Ninth
Circuit
Four Opinions Expressly Relied on Squirt Surveys (to
Varying Degrees)


A Tale of Two Surveys: Eveready vs. Squirt
San Diego Detox, LLC v. Detox
Ctr. of San Diego LLC, 2024 U.S.
Dist. LEXIS 186892 (S.D. Cal.
Aug. 8, 2024)
Tari Labs, LLC v. Lightning
Labs, Inc., 2023 U.S. Dist. LEXIS
41924 (N.D. Cal. Mar. 13, 2023)
Moroccanoil, Inc. v. Zotos Int'l,
Inc., 230 F. Supp. 3d 1161 (C.D.
Cal. 2017)
Hansen Bev. Co. v. Cytosport,
2009 U.S. Dist. LEXIS 120508
(C.D. Cal. Nov. 4, 2009)

2. Eight PI/TRO Motions Granted in the Ninth
Circuit
One Opinion Expressly Relied on an Eveready Survey


A Tale of Two Surveys: Eveready vs. Squirt
Fiji Water Co., LLC v. Fiji Mineral
Water USA, LLC, 741 F. Supp. 2d
1165 (C.D. Cal. 2010)

3. Eight PI/TRO Motions Granted in the Ninth
Circuit
Two Opinions Rejected Eveready Surveys in
Opposition to the PI Motion


A Tale of Two Surveys: Eveready vs. Squirt
Theorem, Inc. v. Citrusbyte, 2021
U.S. Dist. LEXIS 234182 C.D. Cal.
Nov. 16, 2021)
Kreation Juicery, Inc. v. Shekarchi,
2014 U.S. Dist. LEXIS 180710
(C.D. Cal. Sep. 17, 2014)

4. Eight PI/TRO Motions Granted in the Ninth
Circuit
And One Opinion Essentially Said It Was a “Tie”
Between Competing Surveys


A Tale of Two Surveys: Eveready vs. Squirt
Sports Mktg. Monterrey Grp. LLC
v. Socios Servs. United States Inc.,
2023 U.S. Dist. LEXIS 51945
(N.D. Cal. Mar. 27, 2023)
The Court later dissolved the
injunction based on a stipulation
of the parties. See Sports Mktg.
Monterrey Grp. LLC v. Socios Servs.
United States Inc., 2023 U.S. Dist.
LEXIS 79199, at *1 (N.D. Cal.
Apr. 25, 2023)

5. Four PI/TRO Motions Denied in the Ninth
Circuit
Two Opinions Gave Squirt Surveys Little to No Weight


A Tale of Two Surveys: Eveready vs. Squirt
Beyond Blond Prods. v.
Heldman, 2021 U.S. Dist.
LEXIS 203259 (C.D. Cal. Aug.
13, 2021)
Isle of Capri Casinos, Inc. v.
Flynt, No., 2016 U.S. Dist.
LEXIS 152203 (C.D. Cal. Nov.
1, 2016)

6. Four PI/TRO Motions Denied in the Ninth
Circuit
One Opinion Gave Eveready Survey Little to No
Weight


A Tale of Two Surveys: Eveready vs. Squirt
Wells Fargo & Co. v. ABD Ins.
& Fin. Servs., 2014 U.S. Dist.
LEXIS 121444 (N.D. Cal. Aug.
28, 2014)

7. A Tale of Two Surveys: Eveready vs. Squirt
Icleen Entwicklungs-Und
Vertiebsanstalt Für
Umweltprodukte v. Blueair AB,
2021 U.S. Dist. LEXIS 246993
(C.D. Cal. Oct. 4, 2021)
Four PI/TRO Motions Denied in the Ninth
Circuit
One Opinion Relied on Defendant’s Eveready and
Squirt Surveys

8. Dive Deep Into Our New Series, A Tale of Two
Surveys!

J. Michael Keyes
Consumer Survey ExpertWANT TO KNOW MORE?