Everything You Need To Know About Product Photography Pricing

Dive into this presentation from Origin Films to know about product photography pricing, from inclusions to post-production, to make informed decisions and optimize your budget effectively.

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Everything You Need
To Know About
Product Photography
Pricing

2. What's Included in Product Photography)

One of the biggest factors determining how much photo-shoot
cost is simply the inclusions in the photography package. Entry-
level packages may include basic shooting with some post-
production and image delivery.

Pricing product photography services include factors like:
* On-location versus studio shooting

+ Range of products to be photographed

+ Image styling, propping, lighting rentals

+ Advanced post-production and retouching

+ Total number and resolution of final selects

+ Licensing, copyrights, and usage rights

Know exactly what is covered before agreeing to any quotes, as

prices for product photography can jump dramatically

depending on the specifics.

Higher-end photography studios tend to offer customized a la
carte services. Packages focused on efficiency and volume
discounts can also be worthwhile for certain brands and
products. It comes down to aligning needs with services.

3. EXPERIENCE LEVEL OF THE PHOTOGRAPHER
Assigning product shots to the cheapest bidder does not
always lead to the best ROI. Reasons it pays to have an
experienced commercial photographer include:

+ Saves cost by getting each product shot right the first time
+ Skill directing assistants and managing shoots efficiently

+ Maintaining consistency across various product lines

+ Owning the proper lighting, gear, and resources

Top websites like Amazon rely on product images to engage
customers and drive purchases. Yet product photography cost
is dwarfed by the revenue it generates. View photography as
an investment, not just another expense

While experienced photographers will quote higher charge for
product photography, the quality and efficiency they bring to
complex shoots are invaluable. Plus they can guide you to
balance needs vs. budget wisely.

4. LOCATION: STUDIO RENTAL VS.
ON-LOCATION

Where your products are photographed plays a huge role in the
overall pricing of photography services. Photographing in-
studio with room sets designed specifically for shooting
products consistently yields superior results.

However, studio rental and gear fees impactthe production
company’s decision on how to price photography. Factoring
expenses like:

+ Studio space hourly rates

+ Product tables, shelving, backdrops

+ Strobe lighting equipment

* Digital medium format rental

Shooting on location can slash certain production costs,
although a lack of control over lighting and other elements can
compromise images. Truly professional product shots require a
controlled environment best offered in studios.

Product photography in Toronto costs may range from
$350/hour for basic studio rental with equipment, up to
$500/hour for high-end studios with the latest gear and
production tools built for advertising imagery. Consider studio
fees as investments towards getting portfolio-quality
photographs showcasing products in ideal conditions.

5. POST-PRODUCTION AND RETOUCHING
After the shoot, the next major cost factor is post-production
which transforms raw files into polished product assets ready
for marketing usage. Services like:

+ Photo editing and color correction

+ Masking and layering for cut-outs

+ Enhancing backgrounds

+ Removing sensor dust spots/debris

+ Small refinements to lighting/contrast

For eCommerce sites and product catalogs, more intensive
retouching like removing wrinkles, streams, shine flare, or
cloning out distracting textures is often desired, adding to
product photography pricing. Manually perfecting images

requires painstaking effort and artistic skills using editing tools
like Adobe Photoshop or Lightroom.

6. DIGITAL LICENSING, USAGE AND COPYRIGHT
Owning high-quality product photos helps brands maximize
exposure and conversions across channels like the web, print,
billboards, and more.

Photography studios often retain copyright over the original
files which then need to be licensed for usage in marketing
materials. Common licensing models:

+ One-time buyouts

+ Limited/unlimited usage terms
+ Exclusivity agreements

+ Regional vs global territories

Rates vary based on distribution scale and renewal options. Big
brands prefer buying out usage rights indefinitely which
increases the cost of product photography, but over time offers
flexibility compared to leasing licenses routinely

For small businesses with limited budgets, agreeing to photo
credits in exchange for cheaper rates can get professional
images initially, with upgrade options as marketing grows.

7. PRODUCT CATEGORIES AND QUANTITY SHOT

Prices for product photography also depend on niche markets
like:

+ Retail items - clothing, jewelry, etc.
+ Packaged goods - food, cosmetics

+ Commercial equipment - tools, vehicles, machinery
+ Technology - phones, laptops, tablets

Each niche has unique considerations around showcasing
features effectively. Similarly, pricing is affected by the total
number of product variants or configurations photographed in
a single session.

IMAGE STYLING AND PROPPING

Truly elevating products into tempting customer eye candy
relies heavily on complementary propping like stands, fabrics,
cutlery, etc. The sophistication of the props involved makes a
remarkable impact on results, though adds to budgets.
Consider the contrast of selling shoes on a bland white
background versus displaying them in a lifestyle context with
props suggesting user scenarios. Product photography pricing
factors in the expenses of sourcing the perfect props, often
uniquely customized to showcase niche items at their best.

8. This is equally true for food requiring fresh ingredients regularly
replaced to maintain appeal, increasing overall production
costs of the shoot significantly more than generic products shot
in isolation.

FAQS ON PRODUCT PHOTOGRAPHY PRICING
What factors make up the cost of product photography?
There are several key factors influencing product photography
pricing:

+ Number of product variants to be shot

+ Complexity of lighting setup needed

+ Props, styling, and retouching requirements

+ Usage licensing rights and exclusivity

+ Whether location or studio shooting

+ Travel fees if on-location at client site

The combination of these elements determines the quote.
Evaluating and breaking down every component helps align
photographer rates to usage goals and overalll scope better.

9. How can I reduce costs for an upcoming product

photoshoot?

There are several ways to lower product photography expenses

for brands on tight budgets:

+ Prioritize only hero products to be shot initially

+ Provide own propping and styling elements rather than
relying fully on studio

+ Seek studios offering equipment rental specials or
promotions

+ Negotiate weekday or half-day rental rates

+ Discuss licensing flexibility like credits or referrals only

+ Book off-peak with lower-demand seasons

Being clear on must-have shots and minimizing any excess

production elements through the above options can make

professional photography very affordable for most product

brands.

Is product photography expensive?

Quality photography does involve significant gear expenses and

production costs, although pricing ultimately depends on needs.

With budgets aligning to usage goals and volume, both

professional studios and clients can create win-win situations

making product photography incredibly profitable on both ends.

10. Conclusion

When seeking product photography pricing in Toronto that balances quality with
value, our studio shines through as an affordable option for brands.

Our polished product photos undergo extensive editing to eliminate flaws,
scratches, inconsistent color, and lighting issues through post-production mastery.
Not limited just to expert photography, we also execute stunning corporate video
production to maximize your marketing reach and impact.

Get in touch to discuss how our flexible, affordable approach and creative direction
can help your business achieve the next level of success it deserves. Contact us
today!

11. OUR CONTACT

Our Company Website Our Company Email
www.originfilms.ca Booking @originfilms.ca

Our Company Address Phone
1 King Street W, 48th Floor 416.256.3044

Toronto, Ontario. M5H 1A1.