EVOLUTION OF INTERNET

This PPT is about how consumers use technology and its impact on their lives.

1. EVOLUTION OF INTERNET How consumers use technology and its impact on their lives? - Aliya Tabassum

2. Introduction of internet Connecting all small and large networks into one big network is called internet. It is big invention by humans in 1983. Before that, computer networks couldn’t connect with each other. In 1983, a communication procedure called “Transfer Control Protocol/internetwork Protocol (TCP/IP)” was established. There was a drastic change in technology from 1960 ARPANET to 2022 cloud servers.

3. Evolution of internet from computer stored in large room to hand friendly device. History of internet

4. In the above graph, from Jan 2012 to Jan 2022, the internet users reached to highest peak. Every year, internet users are increasing in the world . INTERNET USERS FROM JAN 2012 TO JAN 2022

5. Indirect method requires fiber or cable wire at a fixed place .It has high speed. E.g .: Wi-Fi Direct method is most common method used in mobile phones. E.g:4G INTERNET ACCESS METHODS USED BY PEOPLE

6. DIGITAL DEVICES USED BY PEOPLE In the early 90’s, people used mobile phone with physical keypad, and now in 2022, they use smart phones. Besides mobile phones, other digital devices used by people are smart televisions, gaming devices, etc .

7. From the past 2 years, digital users in the social media across the world has increased. This is due to easy accessibility of smart phones with affordable cost and improving networks. This plays a vital role in increase of social media like Twitter, Face book, Instagram , YouTube, etc. Continued…

8. Digital user distribution by region Above image shows the world wide digital user distribution. East Asia ranks at top in digital users.

9. How customers search for information? Search Engines like Google, Yahoo, etc. have become popular to search for information. For videos, YouTube is one of the most preferred platforms. News can be followed on mobile applications on Android or iOS . Celebrities can be followed on social media platforms like Twitter, Instagram , etc.

10. Most used search engine is Google with 92.31% share. Google provides excellent search results not only within its own search engine, it powers some other search engines. Continued…..

11. WHAT CONSUMERS BUY ONLINE? 80% of surveyed consumers are more likely to purchase a product online when offered free shipping. 64% of consumers are more likely to purchase when offered free returns and exchanges

12. ONLINE VIDEO CONSUMPTION In 2019, online video content has raised. Watching videos take less time when compared to reading. Watching videos saves lots of time of the consumer in comparison to reading. During pandemic, video consumption raised in India. Most of the people prefer short video content. Kids are addicted to watching cartoon videos through smart phones.

13. CONSUMER TRENDS Consumer trends is that which drives the customer to purchase the product or services. It is hard to decide alone to purchase a new brand. Reviews allow the consumer to know the quality of the brand. Most of the consumers always check the reviews before buying a new product .

14. FUTURE OF DIGITAL GOOGLE BRAIN 5G RAMP-UP I OT Make machines intelligent and improve people’s lives Reach to peak data speed as high as 200Gbps Connecting and exchanging data with other device and system over internet

15. "The future is not something to predict. The future is something to build.." - Franco Ongaro @ESA

16. SUMMARY: To summarize everything , w e have discussed about the way we communicate and the way we shop. Technology has great impact on people and it changes people lives. Today’s technology plays an important role on the society. With the creation of internet, it gives access to more resources . Technology brought many new methods that influence our daily lives. Digital devices are more informed and more connected. The first device is huge computer. There are lots of digital devices in today’s world like smart phones, LED TV, laptops etc., Creation of search engines helps to search information. The most used search engine is Google . Online video content has raised . People spend their most of the time in watching videos. Shopping behavior of the consumers changed after launching new websites and apps for shopping, which gives an opportunity to purchase product by sitting at home. The future of technology is focusing on Google brains, 5g ramp –up, IOT and more to develop the world and to make people lives more easier.

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