Evolution of technology and the impact on consumers

This presentation shows the 6 aspect of technological advancement and it's impact on consumers.

1. - TO SXSW Southwest - BY IVAN SIM 20 23 Evolution of Technology and the Impact on Consumers Video Presentation: https://youtu.be/HvdKyj2UDjo Page Link: https://ivandesign.work/portfolio/the-evolution-of-technology-and-the-impact-on-consumers/

2. CONTENT 01 – INTRODUCTION 02 – THE INTERNET 03 – DIGITAL DEVICES 04 – INFORMATION SEARCH 05 – ONLINE PURCHASES 06 – VIDEO CONSUMPTION 07 – CONSUMER TRENDS 08 – SUMMARY

3. “The advance of technology is based on making it fit in so that you don't really even notice it, so it's part of everyday life.” - Bill Gates.

4. INTRODUCTION - 03 01 INTRODUCTION Evolution of Technology How technology has changed consumers’ life over the years The disadvantages of technological advancement

5. 01 - INTRODUCTION INTRODUCTION - 03 Technology Before After Communication Using tools like physical letters, telegram, morse code, etc. Using devices such as phone, to SMS and modern apps Source of Energy Basic Machinery, Mil Pump and animal labour Solar, battery, coal, Transportation Animal, boats and mostly on foot Car, scooter, plane, ship Food and Providence Drying or salt to preserve food Using cans, preservatives, fridge HOW TECHNOLOGY CHANGES CONSUMERS’ LIFE OVER THE YEARS

6. The dangers of technological advancement Untraceable 3D-printed 'ghost guns' on the rise in Canada by Ellen Mauro, Melissa Mancini · CBC News · Posted: Jan 10, 2023 01 - INTRODUCTION INTRODUCTION - 03

7. 02 THE INTERNET The evolution of Internet The Usage of the Internet and its purpose to consumers The dark side of the internet

8. J.C.R. Licklider He envisions to interconnect among computers globally and was critically important to the funding and managing of research related to interactive computing and the relationship between humans and computers.

9. How the Internet Works NSP (Network Service Provider) is made up of many large networks which interconnect with each other. Each NSP is required to connect to three Network Access Points or NAP s (Network Access Point) . The ISP (Internet Service Provider) maintains a pool of modems for their dial-in customers. ISP has a direct connection to the Internet. The ISPs router examines the destination address in each packet and determines where to send it. This is not a true representation of an actual piece of the Internet. This diagram only meant to demonstrate how the NSPs could interconnect with each other and smaller ISPs.

10. 03 DIGITAL DEVICES Evolution of Digital Devices Smart Devices E-waste haunts the environment

11. CSIRAC ( Commonwealth Scientific and Industrial Research Automatic Computer) Australia's first digital computer, and the fifth stored program computer in the world.

12. Evolution of Digital Devices (Computer) Devices become “Smarter” (Has multiple function). Devices become more portable. Devices become more affordable and accessible. Devices has more processing power. Device become more of a necessity to society

13. We Dump 53 Million Tonnes Of E-Waste Every Year - A report by Sally Ho, 2020

14. 04 INFORMATION SEARCH Internet uses and the impact on society today

15. Search engine information evolution

16. 05 ONLINE PURCHASES Internet uses and the impact on society today

17. It was 1979 when Michael Aldrich , who is considered the beginner of eCommerce, demonstrated the first online shopping system. Customer would, be able to purchase product via ads shown on the TV and making the order through the phone.

18. PROS Cheaper than offline stores Wide variety of products Order anytime Get delivered anywhere CONS Can’t see physical products Legitimacy No Specialist on spot Not Instant Prone to cyberattacks 05 – ONLINE PURCHASES

19. “If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.” - Jeff Bezos, Founder of Amazon

20. 06 VIDEO CONSUMPTION Internet uses and the impact of society today

21. THE EVOLUTION OF FILM/VIDEO The medium of film went from simple moving pictures in the late 19 th century to becoming deeply culturally engrained in society today Film has since taken on new forms in today’s culture The rise of mobile technology has made capturing video more accessible SMART DEVICES AND SOCIAL MEDIA Smart devices brings about new ways to consume video Video now used not only for leisure but as a tool for education and marketing etc

22. Most popular video content type worldwide in 4th quarter 2022, by weekly usage reach by Statista CONTENT VIEWED The types of content people are viewing online as of 2022

23. Figure 19: Most popular video content type worldwide in 4th quarter 2022, by weekly usage reach by Statista

24. HOURS Average weekly time spent per person with online video worldwide from 2018 to 2023 VIDEO CONSUMPTION How much time people spend watching online content over the years

25. Figure 21: Average weekly time spent with online video worldwide from 2018 to 2023

26. Video Marketing Usage 2018 – 2022 How much businesses use video for marketing over time

27. Easier/more accessible to produce today Massive leap in media density and variety thanks to the internet and streaming/social media Can be easily and widely spread (Streaming, Social Media etc) Videos and ads are catered to specific individuals to boost marketing and viewership Possible downsides include: Addiction, Invasion of privacy, over-saturation of content, underpaid and overworked individuals who make content and art The state of Video today:

28. “There are unlimited opportunities for display advertising. In fact, we’re in the process of massive change in the display industry – how it’s bought, how it’s sold, and how it’s targeted.” - Susan Wojcicki, CEO of Youtube

29. 07 CONSUMER TRENDS Internet uses and the impact of society today

30. TECHNOLOGY = CONVENIENCE With the ever-growing rate of technology influencing lives, convenience has become an expected by-product of it. Working from home is more viable than ever Pandemic shaped, accelerated and changed the ways we view e-commerce, work and general cultural shifts Advancements in A.I changing the way we live

31. Projected Percentage of employees working remotely, before and after the pandemic by Gartner

32. Figure 23: Projected Percentage of employees working remotely, before and after the pandemic by Gartner

33. Self-driving cars are the natural extension of active safety and obviously something we should do. - Elon Musk

34. 08 SUMMARY The solution for business to go online

35. TECHNOLOGY convenience necessity We can’t live without it now.

36. Brass-Tacks: The state of how Technology has shaped 21 st century living Indispensable for communication Accessibility to accessing information Improving Productivity Providing ease for necessities in daily living Will continue to evolve as demand increases

37. “When people are financially invested, they want a return. When people are emotionally invested, they want to contribute.” – Simon Sinek

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44. Task 2 - Script

45. Task 3 Webpage: https://ivandesign.work/portfolio/the-evolution-of-technology-and-the-impact-on-consumers/ Video Link: https://youtu.be/HvdKyj2UDjo