Exploratory and descriptive research michael

Business Research Report

1. EXPLORATORY and descriptive research Manalo , Michael Angelo B. CBET01-501P

2. Exploratory Research Exploratory research is research conducted for a problem that has not been clearly defined. It often occurs before we know enough to make conceptual distinctions or posit an explanatory relationship. [1] Exploratory research helps determine the best research design, data collection method and selection of subjects. It should draw definitive conclusions only with extreme caution. Given its fundamental nature, exploratory research often concludes that a perceived problem does not actually exist.

3. Purpose Exploratory studies are typically done for three purposes: 1) to satisfy the researcher’s curiosity and desire for better understanding, 2) to test the feasibility of undertaking a more extensive study 3) to develop the methods to be employed in any subsequent studies.

4. Descriptive Research Descriptive research , is used to describe characteristics of a population or phenomenon being studied. It does not answer questions about how/when/why the characteristics occurred. Rather it addresses the "what" question (What are the characteristics of the population or situation being studied?) The characteristics used to describe the situation or population are usually some kind of categorical scheme also known as descriptive categories.

5. Purpose: The purpose of descriptive research is to observe describe document aspects of a situation as it naturally occurs ( Polit & Hungler 1999) This involves the collection of data that will provide an account or description of individuals, groups or situations. Instruments we use to obtain data in descriptive studies include questionnaires interviews (closed questions) observation (checklists, etc .)

6. References: 1) ^ Shields, Patricia and Rangarjan , N. 2013. A Playbook for Research Methods: Integrating Conceptual Frameworks and Project Management. [1] . Stillwater, OK: New Forums Press. 2) Business Research Methods , Saroj Kumar & Supraiya Singh. 3) http://en.wikipedia.org/wiki/Exploratory_research 4) http://en.wikipedia.org/wiki/Descriptive_research