is a regularly published publication that appears at scheduled intervals, such as daily, weekly, monthly, or quarterly. Examples of periodicals include newspapers, magazines, and journals. Periodicals cover a wide range of topics and can serve various purposes, including informing, entertaining, or educating their readers. They often contain articles, features, reviews, and advertisements, and are designed to appeal to a broad audience or a specific niche. PERIODICALS Target Audience: magazines or newspapers, cater to a broader and diverse audience. The audience can include the general public, enthusiasts, professionals, or individuals with specific interests. CHARACTERISTICS Visuals: heavily rely on visuals, including photographs, illustrations, and advertisements, to attract and retain readers' attention. They often have a more extensive and diverse use of visuals compared to brochures and pamphlets. Layout : is often more varied and dynamic, with multiple articles, columns, and features. Sections may have different layouts to suit the content style and purpose. Overall Effectiveness: is measured by the publication's ability to engage and retain readers over an extended period. Periodicals aim to provide ongoing value and relevance to their readership. PERIODICALS Purpose: periodicals is primarily to inform, entertain, or educate. They may cover a wide range of topics and are published regularly, providing ongoing content to their readers. TYPES OF PRINT MEDIA