Exploring the World of Digital Marketing

In this presentation, we discussed some basic concept of marketing and digital marketing, along with its different types and strategies. We also explained why digital marketing is better than traditional marketing through 3 Ts of digital marketing. In this presentation we also included a case study, in which we discussed two practical examples of failed marketing campaigns and the lesson other business should learn and lastly the impact of Artificial intelligence on the field of digital marketing

1. Welcome!
1

2. Presenters
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1 2 3
Huzaifa Ansari Asad Raees Waleed Mushtaq

3. Exploring the
World of:
Digital
Marketing
3

4. Table of Contents
6
5
Successful & Failed
Digital Marketing &
Introduction to Marketing
Its Benefits in Todays
Types & Strategies
Traditional Marketing
Vs Digital Marketing
Marketing Campaigns
& Digital Marketing
1
3 7
4
2
Artificial Intelligence
Summary
4
Business World
Marketing of a Newly
Launched Product
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5. 5

6. 6

7. 7

8. various mediums.
What is
Marketing?
8
Promotion of a brand,
product or service through

9. What is
The use of digital channels
to market products and
services in order to reach
consumers.
9
Digital Marketing?

10. 10
Digital Marketing
Benefits to yourBusinessGrowth
Cost EffectiveHigh Profits
Competitive Advantage Costumer Retention
Brand Awareness
Decision Making

11. Types of
Digital marketing
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3
11
SEO Marketing
Social Media
Influencer Marketing
Content Marketing
Marketing

12. 12
SEO
Search Engine Optimization
(SEO) is a marketing strategy
aimed at improving a
website’s visibility on search
Marketing

13. 13
Marketing
Social Media
The use of social media
Platforms (Facebook, Instagram
Youtube, Tiktok etc.) to interact
with customers to build brands,
increase sales and drive website’s
traffic.

14. 14
Marketing
Influencer
The modern way of marketing
that allows a brand to collaborate
with individuals who have a big
online following for increase
brand awareness.

15. 15
Marketing
Content
Marketing strategy used to attract,
engage, and retain an audience by
creating and sharing relevant
articles, podcast and other
media.

16. 16
Digital marketing of a
Pre Launch
Buzz
Content
Creation
Email
Marketing
Maintaining
Momentum From Customers
Taking Reviews
1 2 3 4 5
Newly Launched Product

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1) Crafting a
Pre Launch Buzz
•Teaser Campaigns
•Contests and Giveaways
•Influencer Collaborations

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2) ContentCreation
•Blog Posts
•Explainer Videos
•Infographics

19. 19
3) Email
Marketing
•Personalized Emails
•Pre Launch Excitement
•Exclusive Offers

20. 20
4)Maintaining
Momentum
•Special Offers
•Interactive Activities
•Customer Testimonials
•Data Driven Optimization

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5) TakingReviews
fromCustomers
•Responsive Communication
•Address Concerns
•Positive Online Reviews

22. 22
Digital Traditional
Marketing Marketingvs

23. 23
Newspaper Television Hoarding
SALE!

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Why
Digital
Marketing?

25. 25
3Tsof
Digital Marketing

26. 26
ADVERTISEMENT

27. 27
1) Targeting
•Specific audience reach
•Customized Demographics
•Interest based segmentation
•Behavioral Targeting

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2) Timing
•Scheduled Ads
•Time sensitive Promotions
•Real-time Campaign Management
•Time Zone Targeting

29. 29
3) Tracking
•Real-time analytics
•Performance Visualization
•Audience Reactions &
Comments

30. 30
CASE STUDY:
“Navigating Marketing
Failure”

31. 31
Bic’s
Racist Campaign
1

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33. 33
In 2015, Bic started a campaign
on social media with a slogan look
like a girl think like a women to
celebrate women’s Day by
empowering women but unfortunately
the slogan was considered racist

34. 34

35. 35
McDonald’s
Twitter Campaign
2

36. 36
•McDonald’s started a campaign on twitter
with a hashtag #McDStories .
•The aim was to encourage customers
to share their positive experiences
with brand with the hashtag.

37. 37

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Why
Marketing Campaign
Fails?
•Not predicting customer’s reaction
•Bad timing
•Ineffective Messaging
•Lack of clear objective

40. 40
Digital Marketing
Impact of AI on
•Automated Processes
•Predictive Analysis
•Enhanced Customer Service
•Cost Efficiency

41. 41
Thankyou!

42. 42
Any Questions?