government 7 policies trading customs funding to get comercialiiton available longterm thinking the ecosystem department, trade groups,individual , companies org structure hirarki 7 decision mking directness nd formal worklife balance compliance ATO, ACC, ASIC, industry financial management ; sesitivty , financial planning cost control cash flow managemet internalcontrol & compliance Resources to understand market government TIQ australia bureau of statistic business council IABC john Sheridan –digital business insigh & Iibis world EY research google tracom project univy