factors affecting IM.pptx

International marketing for M.com students

1. Factors affecting international marketing Dr. Suchita bhovar

2. Economic factors Economic Conditions prevailing in the international markets must be considered. The general demand Market recession Rate of inflation The level of economic development, etc., The International marketer must enter in such international markets where the economic factors are favourable and conducive to international trade.

3. POLITICAL FACTORS Plays an important role in the international marketing system. The actions and trade policies of the Government of the International country as well as that of the domestic country affect International Trade.

4. Consumer factors Consumer factors affects international marketing to a great extent. These includes the age groups, income range, buying behaviour, tastes, likes, dislikes and preferences. The international marketer should have a good knowledge of these customer characteristics. Accordingly, the right type of products can be produced to suit the requirements of the target markets.

5. Geographic factors The international marketer must also consider geographical factors such as area, topography, climate and seasons. Again, the availability of transport and port facilities must be considered.

6. Social factors The social factors are also to be considered. The attitudes of the buyers and the society are to be taken note of. The international marketer has to know about the social values and life styles of the target customers. Different life styles and attitudes of the society may require different marketing mixes and marketing programmes.

7. Technological factors The level of technology in the international markets also affects international marketing. Technologically advanced nations enjoy higher standards of living. They expect high quality goods, good advertising, attractive packaging, and so on.

8. COMPETITION FACTORS In International markets, there is the presence of three-faced competition. The international marketer should find out the degree of competition. Must make an analysis of his strength vis-à-vis competitors. If the International marketer can match the competitors efforts, then only he may enter the international market .

9. Trade factors The Trade factors must be considered by the International Marketer. He must understand that it is the trade factors that finally sell the product in the market. One need to have good distributors to sell goods in the international market .

10. THANK YOU