Factors Affecting Marketing

In this PowerPoint, we discuss internal and external environmental factors that affect marketing. There's also an overview of three market forces that marketers should be aware of as well.

1. Factors affecting marketing An overview of environmental and market factors affecting marketing today. 1

2. Table of Contents: Page Title: Page Number: Internal Environment Factors 3 External Environment Factors 12 Micro Environment 15 Macro Environment 21 Other Environment Factors 32 Market Forces 38 Work Cited 44 2

3. Internal Environment Factors: Compiled By Author From: ebstudies.wordpress.com & smallbusiness.chron.com 3

4. Internal Environment Factors: Compiled By Author From: ebstudies.wordpress.com 4

5. Internal Environment Factors: 5 Compiled By Author From: ebstudies.wordpress.com & smallbusiness.chron.com

6. External Environment Factors: 6 The external marketing environment consists of : Compiled By Author From: ebstudies.wordpress.com

7. External Environment Factors: 7 Compiled By Author From: ebstudies.wordpress.com

8. External Environment Factors: Micro Environment 8 Compiled By Author From: ebstudies.wordpress.com

9. External Environment Factors: Micro Environment 9 Compiled By Author From: ebstudies.wordpress.com

10. External Environment Factors: Macro Environment 10 Compiled By Author From: ebstudies.wordpress.com & smallbusiness.chron.com yourbusiness.azcentral.com & investopedia.com & mymarketingnotebook.blogspot.com

11. External Environment Factors: Macro Environment 11 Compiled By Author From: ebstudies.wordpress.com & smallbusiness.chron.com & mymarketingnotebook.blogspot.com

12. Other Environmental Factors: 12 Compiled By Author From: mymarketingnotebook.blogspot.com & yourbusiness.azcentral.com

13. Other Environmental Factors: 13 Compiled By Author From: mymarketingnotebook.blogspot.com & smallbusiness.chron.com

14. Market Forces: 14 Compiled By Author From: investopedia.com

15. Market Forces: 15 Compiled By Author From: investopedia.com

16. Work Cited: Bright, Anaele . “The six external environmental forces that can influence your business.” My Marketing Notebook. N.p ., 13 November 2012. Web. 30 Mar. 2017.<http://mymarketingnotebook.blogspot.com/2012/11/the-six-6-external-environmental-forces.html>. Lisse , Jamie. “What can Affect Marketing?” Chron . N.p ., Web. 30 Mar. <http://smallbusiness.chron.com/can-affect-marketing-30997.html>. Mitchell, Cory. “4 Factors That Shape Market Trends.” Investopedia. N.p ., 7 March 2017. Web. 30 Mar. 2017. <http://www.investopedia.com/articles/trading/09/what-factors-create-trends.asp>. “Various Environmental factors Affecting Marketing Function.” Ebstudies . N.p ., 19 July 2012. Web. 30 Mar. 2017.<https://ebstudies.wordpress.com/2012/07/19/various-environmental-factors-affecting-marketing-function/>. "What Are Environmental Factors That Affect Marketing Decisions?"  Azcentral.com . N.p ., 10 May 2013. Web. 30 Mar. 2017. <http://yourbusiness.azcentral.com/environmental-factors-affect-marketing-decisions-22203.html>. 16

17. Contact Us for the Full Presentation: Mediacontact USA Inc. 13575 58TH Street North #160 Clearwater, Fl. 33760 T: 727 538 4112 E: [email protected] www.mediacontactusa.com