Failed and discontinued products in India

Failed and discontinued products in India

1. Essentials for the success of a new product 1) product advantage. 2) marketing advantage. 3) creative advertising advantage.

2. Failed and discontinued products in I ndia 1.Persil power Unilever’s star brand announced the launch of powerful formula called Persil power. LAUNCHED: 1994 REASONS FOR FAILURE: Negative publicity, discoloured clothes, damaged clothes in hot water.

3. 2.Hippo toasties. LAUNCH: HIPPO Toasties (a baked wheat-based snack) was launched by Parle Agro in 2009. It managed to become a highly acclaimed, popular snack brand in the industry and captured the hearts of people all across the country. DISCONTINUED : In 2013 REASONS : A. High competition. B. Distribution and logistics.

4. 3. Saffola zest Saffola - a name that is well known for cooking oils entered the market as a health and wellness brand . Saffola zest  - a baked salty snack, which was the first product in the snack food category . LAUNCHED : In 2009 TAKEN OUT OF MARKET: December 2009

5. 4.Monacco Smart Chips This one’s for the calorie conscious people. It was a low fat chips launched by parle. Came in 4 different flavours. LAUNCHED: NOV 2009 however, barely a year into launch the product was off the shelf. REASONS FOR FAILURE: Peoples resistance to change. Competition. Forgot to make it fun to eat. Wasn’t tasty enough.

6. 5. Pepsi Blue and P epsi Max PEPSI BLUE LAUNCHED : In 2003 months before world cup DISCONTINUED : In 2004 REASONS : 1.Odd colour 2.Inacceptance by consumer. 3.Rumoured to be containing chemicals. PEPSI MAX LAUNCHED: IN 2011 DISCONTINUED: A year later it was no longer found in stores. Campaigning and expansion was cancelled. REASONS: Wasn’t tasty.

7. 6. Bytes Cadbury bytes is a one of a kind snack, in that it is sweet and not salty, as compared to most of the other snacks. It's a bite sized snack with a crunchy wafer and rich Choco cream filling. There are three variants of bytes available in the market – caramel, coffee and strawberry, at two price points- R s 5 and R s 10 . LAUNCHED: In 2004 . Even though it was a hit product in market it disappeared all of sudden. REASON: intense manufacturing cost involved with product led to lack of profits

8. 7.Aliva B aked Crackers LAUNCHED : 2009 STOPED : In Nov 2013 even though they tried a lot to sustain in the market . REASONS: Confusing advertisement. Competition. Odd pricing strategy- at initial R s 12 for 60gms then changed to R s 5 for 30gms.

9. Products which failed in the market globally