Farm Nova – Smart Farming Solutions

Create a professional PowerPoint presentation on my business idea Farm Nova – Agriculture Technology Startup.
The PPT should be clean, modern, and visually attractive with agriculture + technology theme. Use green and blue color combinations.

Slide Structure:

1. Title Slide – Business Name (Farm Nova), tagline (Smart Farming. Smarter Future.), presenter name.


2. Problem Statement – Challenges faced by farmers (low productivity, lack of real-time data, resource wastage, middlemen).


3. Solution: Farm Nova – Smart agriculture platform with IoT, AI, and marketplace for farmers.


4. Key Features – IoT sensors, mobile app, AI advisory, precision farming, direct e-marketplace.


5. Target Market – Small and medium farmers, agri-businesses, cooperatives.


6. Business Model – Revenue streams (subscriptions, government collaborations, marketplace commission, data services).


7. Competitive Advantage – Local language support, low-cost devices, end-to-end farming to market, AI + blockchain trust.


8. Technology Stack – IoT, AI/ML, Blockchain, Cloud analytics.


9. Implementation Roadmap – Phase 1: Prototype, Phase 2: Pilot with farmers, Phase 3: Scaling.


10. Impact & Benefits – Improved yield, reduced water use, increased income, sustainable farming.


11. Financial Projection – Year 1 setup, Year 2 revenue, Year 3 break-even (use charts/graphs).


12. Team – Founder, Tech lead, Agri expert, Operations manager.


13. Conclusion – Farm Nova = Future of Farming.


14. Q&A – Thank you slide with contact info.



Make sure the slides include icons, images, and infographics for better visualization."

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Experiment No:-1

Title: Business Idea Generation Using Mind Mapping.
Apparatus: Edraw Mind/ Mind Space
Business Plan: Agriculture technology -Farm Nova
I. Introduction to business idea:
➢ The Farm Nova App is a smart digital platform designed for farmers,
agri-entrepreneurs, and agricultural students. Its aim is to bring modern
farming knowledge, crop management, market insights, and government
schemes into one accessible app. By integrating technology with
agriculture, Farm Nova helps farmers improve productivity, reduce costs,
and sell their produce directly in digital marketplaces.
➢
➢ The app bridges the gap between traditional farming practices and smart agri-tech
solutions by offering real-time updates, weather alerts, AI-based crop
recommendations, and community-driven problem solving.
II. Business Methodology
A mix of Product-led growth (PLG) and Community-led growth (CLG) is ideal.

1. Product-Led Growth (PLG)
• Free access to weather updates, crop calendars, and government
scheme notifications.
• Premium unlocks advanced tools like AI-based crop disease detection,
smart irrigation advisory, and fertilizer optimization.
• Smooth onboarding with personalized farmer dashboards, voice
support in regional languages, and offline access.
2. Community-Led Growth (CLG)
• Create farmer discussion forums and “Agri Clubs” for local and
regional sharing.

• Enable farmers to upload and share their success stories, videos,
and tips.

• Expert-led webinars, Q&A sessions, and digital farmer fairs.
3. AI-Powered Features

• Smart recommendation engine for fertilizers, pesticides, and crop rotation.

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• Voice-enabled search for illiterate farmers in local languages.

• AI chatbot for instant answers about crop diseases, soil health, and
government subsidies.

•
III. Business Execution Plan

Phase Key Goals Timeline
Phase 1: MVP Core app with crop calendar, weather, and scheme alerts 0–3 months
Phase 2: Premium
Tools
AI crop advisory, disease detection, soil test uploads 3–6 months
Phase 3:market
place
Direct farmer-to-buyer platform, e-mandi integration 6–9 months
Phase 4: Community Forums, Agri Clubs, video tutorials, expert sessions 9–12
months
Phase 5: Expansion Multilingual support, IoT integration (smart sensors,
drones)
1–2 years

Monetization Strategy (Detailed + Industry Backed)
1. Subscription Models
• Monthly / Annual Premium Plans:
o ₹199/month or ₹1499/year (India)
o $4.99/month or $49/year (Global)
• Premium includes:
o get AI advisory
o priority expert support
o digital record storage
2. Commission on Marketplace Sales:

Small commission when farmers sell produce directly to buyers via the app.

3. Affiliate Marketing & Sponsored Content

• Tie-ups with seed companies, fertilizer brands, and agri-machinery firms.

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4. Donations & Patronage

• .NGOs and CSR initiatives can sponsor “Adopt a Farmer” programs
5. Micro transactions
• One-time payments (₹5–₹50) for instant services.
6. Educational Institutions Licensing
• Partner with agricultural universities and polytechnics.
❖ Market Opportunity (Facts & Figures)
• India’s Agri-Tech market is projected to reach $34 billion by 2027.
•
• Over 50% of India’s workforce is dependent on agriculture, making digital farming
solutions highly impactful.
•
• Mobile penetration in rural India has crossed 65%, creating a large potential user base.
•
• Growing trend of direct-to-consumer farming shows increasing need for digital marketplaces.

❖ Key Analysis from Mind Map using Edraw

✓ Overview: Purpose is strong – empowering farmers with smart
tools and modern connections.

✓ Features: Balanced mix of free + premium tools ensures
accessibility for all farmers.

✓ Content: Practical, real-time, and localized content keeps the app
highly relevant.

✓ User Experience: Regional language support, voice guidance, and
offline mode solve rural challenges.

✓ Technology: AI + IoT integration makes it futuristic yet practical.

✓ Marketing: Use of Kisan Melas, WhatsApp groups, and YouTube
farmer influencers for promotions.
IV. Conclusion
▪ The Farm Nova App has the potential to revolutionize
farming by combining modern agri-tech solutions with
community-driven knowledge sharing. With its clear

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roadmap, robust monetization model, and farmer-centric
features, it can become the go-to platform for smart
farming in India and beyond. By focusing on real-time
advisory, direct market access, and multilingual support,
Farm Nova stands as a bridge between farmers’ wisdom
and digital innovation.
Business Model :

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Experiment No: 2
Title: Farm Nova: Transforming Agriculture through Smart Technology
Apparatus: Google forms (Online mode)
Aim: Conducting Market Research and Customer Validation
I. Theoretical Framework
A survey is a structured method of gathering responses from a targeted audience with the
aim of understanding their needs, challenges, and expectations. In the agricultural domain,
surveys play a vital role in identifying gaps in farming practices, adoption of technology,
and market requirements.
Through digital platforms like Google Forms, responses can be collected quickly and
analyzed for actionable insights. Surveys in agri-tech are essential to:
1. Understanding farmer Needs: Identify challenges in crop management, irrigation,
pest control, and market access.

2. Support Decision-Making: Provide data for developing tools and solutions that
enhance farming efficiency.

3. Measure Adoption Levels: Assess willingness of farmers to use modern
technologies like sensors, IoT devices, and mobile apps.

4. Identify Gaps: Highlight problems in current agricultural supply chains and
suggest improvements
5.

6. Validate Ideas: Check if solutions like FarmNova (smart farming platform) are
feasible and in demand.

7. Collect Demographics: Understand farmer profiles by land size, crops grown, and
location.
8. Track Growth Over Time: Monitor acceptance of agricultural technology across
seasons.
Our team utilized an online survey methodology, as the project is fundamentally rooted in
digital platforms. The internet serves as the primary conduit for facilitating connections
between mentors and mentees.
II. Objective of the Survey:
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The primary objective of the survey for FarmNova is to validate the demand for a smart
agri-tech platform that helps farmers with precision farming, crop monitoring, irrigation
management, and market linkage.
Specific objectives include:
1. Assess farmer interest in adopting agri-tech solutions.
2. Identify key features like weather forecasting, soil health monitoring, and crop advisory.
3. Understand language and accessibility needs for rural users.
4. Evaluate the willingness to invest in subscription-based digital services.
5. Provide strategic inputs for developing FarmNova as a farmer-friendly, affordable
solution.
III. Survey Implementation and Key areas Covered
1. Objective of the Survey
To collect insights from farmers, agri-professionals, and students about the usefulness of
a digital agri-tech platform like FarmNova.
2. Survey Methodology
• Mode of Distribution: Google Forms (via WhatsApp groups, farmer communities,
and social media).
• Participants: students, agri-aware citizens , and agri-tech enthusiasts.
• Response Type: Voluntary and anonymous.
• Duration: August 9 to August 11 (3days)
• Total Responses Collected: 32
• Consent: Statement included to ensure confidentiality and voluntary participation.
3. Key Areas Covered in the Survey
1.Farmer profile (small, medium, large landholders).
2.Current challenges (water scarcity, crop disease, price fluctuations)
3. Use of existing mobile apps or digital tools in farming.
4. Importance of features like weather updates, soil reports, and pest alerts.
5. Preferred language of the application.
6. Willingness to use digital solutions regularly.
7. Readiness to pay for premium advisory and data analytics.
8. Value of connecting farmers directly with markets.
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IV. Impact on FARM NOVA APP Development
Market Validation & Targeting
Survey results show strong interest in crop advisory (80%) and weather updates (75%).
➢ Focus on farmers in rain-dependent areas and young agri-entrepreneurs.
Feature Prioritization
Top features: soil testing reports (88%), pest alerts (82%), and market price
notifications (70%).
➢ Build FarmNova with a farmer dashboard including real-time updates.
Language & Accessibility
Preferred languages: Marathi (85%), Hindi (60%), English (30%).
➢ Launch in regional languages with voice-based support for non-literate farmers.
Monetization & Engagement
60% ready to pay small subscription fees for verified advisory.
➢ Introduce freemium model with premium features like soil testing analysis,
disease prediction, and direct market linkage
V. Questions for Survey:
1. How much do you know about modern farming tools and technology?
2. Do you think there is a need for smart farming solutions like Farm nova in your
area?
3. Which farming problems do you face most often?
4. If Farm nova helps with irrigation and crop monitoring, will you try it?
5. What is the most important factor for you before buying a farming device?
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6. How important is real-time crop monitoring for you?
7. How much can you invest in a device that increases your crop yield?
8. Which buying method do you prefer for Farm nova?
9. How do you usually get information about new farming products?
10. If Farm nova has a mobile app, will it be useful for you?
11. Which crops do you mainly grow?
12. If Farm nova works well for you, will you recommend it to other farmers?
13. How important is after-sales support for you?
14. Which extra features would you like in Farm nova?
15. Any suggestions or feedback for Farm nova? (Short answer)
❖ Conclusion
The survey validates strong demand for a Vedic Literature App, with clear preferences
for translations, audio, offline access, and interactive features. By prioritizing these,
targeting the 18–30 demographic, and adopting a freemium model, "DharmaGranth"
can meet user needs while differentiating from competitors like Calm or scripture apps.
The focus on authenticity, accessibility, and engagement will drive adoption and
retention, with iterative updates informed by the 78% interested in launch news.
VI. Analysis Of Queries:
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Experiment NO. 3
Aim: Preparing a Business Model Canvas for A startup Ideas.

Theory:
The Business Model Canvas (BMC) is a strategic tool used to
design, analyze, and refine business models. It enables
entrepreneurs to define their value proposition, operational
structure, customer base, and revenue approach. By providing a
clear overview, BMC supports idea validation, highlights
potential gaps, and enhances the communication of the business
model to stakeholders.

1. Template of the Business Model Canvas:



2. Segments of the Business Model Canvas
1.Customer Segments
• Farmers looking for better crop yield solutions.

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• Agri-traders and wholesalers needing reliable suppliers.
• Urban customers interested in organic and fresh farm produce.
• Agri-tech startups seeking partnerships.
• Government/NGOs supporting sustainable farming.

2.Value Proposition
• Digital platform for connecting farmers to direct buyers.
• Use of smart farming tools for higher productivity.
• Verified and transparent supply chain.
• Affordable marketplace with no heavy middlemen charges.
• Builds farmer community with knowledge-sharing features.

3.Channels
• Mobile App (Android/iOS) for farmers and buyers.
• Farm nova website for marketplace access.
• Social media campaigns (Facebook, Instagram, YouTube).
• Tie-ups with local Krishi Kendras and agri fairs.
• Referral programs for farmers and customers.

4.Customer Relationships
• In-app chat & video support for transactions.
• Personalized crop advisory and buyer recommendations.
• 24/7 customer support (helpline/chatbot).
• Reward features (badges, ratings for reliable sellers/buyers).
• Community forums for farmer discussions.

5. Revenue Streams
• Subscription plans (premium advisory, priority listings).

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• Commission on marketplace transactions.
• Advertisements (fertilizer brands, machinery suppliers).
• Affiliate income (logistics, cold storage, insurance).

6. Key Resources
• Farm nova mobile app & backend system.
• AI-based demand-supply matching algorithm.
• Verified database of farmers and buyers.
• Technical team (developers, data analysts, agri-experts).
• Marketing & partnership team.
7. Key Activities
• App development & regular updates.
• Verification of farmers and buyers.
• Partnerships with agri businesses and institutions.
• Marketing & promotional activities in rural and urban areas.
• Data security & trust management.

8. Key Partnerships
• Farmer cooperatives & Krishi Kendras.
• Government agricultural bodies & universities.
• Logistics & cold storage companies.
• Payment gateway providers.
• NGOs supporting sustainable agriculture.

9. Cost Structure
• App development & cloud hosting charges.
• Marketing & farmer onboarding campaigns.
• Salaries (tech, agri-experts, marketing team). Verification & data security costs.

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• Operational expenses (legal, tie-ups, events).
2. Final Business model









3. Detailed Description of the Business Model
1. Key Partners
• Farmer cooperatives, Krishi Kendras, government bodies, NGOs, logistics, and
payment gateways.
2. Key Resources
• Mobile app, AI matching system, verified farmer-buyer database, technical &
marketing teams, brand identity.

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3. Key Activities
• App development, user verification, marketplace operations, advisory services,
partnerships, and customer support.
4. Value Proposition
• Farmers: Access to direct buyers, fair pricing, and advisory support.
• Buyers: Reliable supply of fresh, verified produce with transparency.
5. Customer Segments
• Farmers, traders, urban buyers, agri-tech partners, and NGOs
6. Customer Relationships
• App-based chat & support, personalized advisory, community forums,
gamification, and round-the-clock help.
7. Channels
• App, website, social media, rural events and referral programs.
8. Cost Structure
• App & hosting, marketing, salaries, data security, operations, and legal/admin costs.
9. Revenue Streams
• Subscriptions, marketplace commission, advertisements, affiliate income.

 Conclusion
Farm nova offers a sustainable and tech-driven marketplace that directly connects
farmers with buyers. By reducing middlemen, ensuring fair prices, and providing digital
advisory, it empowers farmers while delivering fresh produce to customers. Through
smart technology, partnerships, and community support, Farm nova creates a
transparent and profitable agricultural ecosystem.

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Experiment No: 04

• Title: Developing a financial plan and breakeven research for Farm Nova app
• Apparatus: Excel sheets, google scholar and Edrawmind

I. Introduction

➢ A financial planning model is a structured framework designed to forecast, analyze, and
optimize the financial performance of a business or project. For Farm Nova, it integrates
revenues, expenses, investments, cash flows, and funding sources to provide a clear
picture of financial health.

➢ The model helps in decision-making for budgeting, capital allocation, and resource
management. It allows Farm Nova to align financial strategies with its mission of
supporting farmers with modern tools and resources.

➢ By simulating different scenarios, the model ensures better planning, assessment of
risks, and long-term growth opportunities.

II. Startup Idea: Agriculture technology -Farm Nova app
Step 1: Identify the Cost
• Fixed cost: Fixed costs are expenses that do not change with the number of users.
They are incurred regardless of app usage and include items like server hosting,
content acquisition, marketing, and maintenance. These costs are essential for keeping
the app operational and maintaining quality, even when the user base is small.

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Item Description Estimated Cost (₹)
App Development Development & UI/UX design (already done,
optional for updates)
0*
Server Hosting Cloud server for agri-data storage 3,500
Content Acquisition Crop advisory content, expert consultancy 12,000
Marketing & Promotion Farmer awareness campaigns, social media 6,000
Maintenance & Support Bug fixes, updates, customer support, farmer
helpline
2,500
Total Fixed Costs Monthly)

24,000

• Variable cost: Variable costs fluctuate based on the number of users. For the Farm
Nova App, these include server usage, customer support per user, and payment
gateway fees. As more farmers join, these costs increase proportionally, making it
important to monitor and manage them for profitability.

Item Description Cost per User (₹)
Server Usage Storage, weather & soil data per farmer 12
Customer Support Helpline & chatbot per farmer 6
Payment Gateway Fees Transaction fees per purchase 5
Total Variable Cost per User

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Step 2: Revenue model
• • The revenue model defines how the app generates income. For this app, revenue
streams include subscriptions for premium content, ad revenue from free users, one-
time purchases like special courses or eBooks, and voluntary donations. Diversifying
revenue sources ensures stability and reduces reliance on a single stream.
• Revenue sources for Farm Nova:
1. Subscriptions – Premium crop advisory, weather alerts.
2. Advertisements – From agri-input companies & local markets.
3. One-time Purchases – Fertilizer/pesticide guidance packs, e-learning modules.
4. Commission – From farm equipment rentals and product sales.

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Revenue Stream Description Price per
Unit (₹)
Assumed
Users/Month
Monthly
Revenue (₹)
Subscription premium advisory &
alerts.
120 500 60,000
Ads Revenue Agriculture brands ads for
free users.
- 1,200 12,000
One-time Purchases Guidance packs, learning
modules
250 120 30,000
Donations/Patronage Seles and rental
commission
- 50 8,000
Total Monthly
Revenue

1,10,000

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Step 3: Profit Forecast
• Profit forecasting estimates the Farm Nova app’s financial performance over time. It
takes into account the app’s total revenue, fixed costs, and variable costs to calculate
net profit. This forecast helps in identifying the point at which the app achieves
breakeven, planning resource allocation effectively, and evaluating potential growth
strategies. By analyzing user growth and corresponding profits, Farm Nova can ensure
financial stability while scaling its services to reach more farmers.


Month Users Revenue (₹) Variable Cost (₹) Fixed Cost (₹) Profit (₹)
1 500 60,000 11,500 24,000 24,500
2 800 90,000 18,400 24,000 47,600
3 1,100 1,25,000 25,300 24,000 75,700
4 1,400 1,55,000 32,200 24,000 98,800
5 1,800 2,00,000 41,400 24,000 1,34,600


III. Conclusion
➢ The Farm Nova financial plan highlights a scalable and farmer-centric
opportunity.
➢ With moderate fixed costs and controlled variable costs, the app can
achieve breakeven quickly.
➢ Subscription-based revenue forms the main income, supported by ads,
one-time purchases, and commissions.
➢ As user adoption grows, Farm Nova shows strong potential for long-term
profitability and sustainable growth in the agri-tech sector.

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Experiment No: 5

Title: Website using wordpress or Wix
Apparatus: Wordpress, canva, figma
Aim: Create a website for the startup to gain digital presence.
I. The Importance of Digital Presence for Startups
In today’s business ecosystem, digital presence is no longer optional—it is the very foundation on
which trust, visibility, and growth are built. For a startup, the journey from idea to execution
involves more than just product development. Potential customers, investors, and collaborators
will first look for credibility, and in most cases, their first interaction will happen online.
A strong digital presence acts as a bridge between a startup and the world. Even before meeting
the founders or experiencing the product, people form an impression based on what they see on
the internet. Here are the main reasons why it matters:
• Visibility & Discovery: Without an online footprint, even the best product struggles to be
found. A digital presence ensures your startup is searchable and accessible globally.
• Credibility & Trust: A well-designed website and active digital platforms convey
professionalism. They signal that the business is serious and reliable.
• Customer Engagement: Through websites, blogs, and applications, startups can directly
communicate with their users, answer queries, and build loyalty.
• Competitive Edge: Many early-stage startups miss out on building strong digital
platforms. Establishing yours early positions you ahead of others in the same niche.
• Scalability: Digital platforms allow easy scaling. As your business grows, your website
can evolve—integrating e-commerce, customer support, or automation without starting
from scratch.
In short, digital presence is the modern “first impression.” For a startup like Farm Nova, being
online means more than just providing farming guidance—it means creating trust, empowering
farmers with real-time crop and weather insights, and positioning itself as a reliable partner in
modern agriculture. With features like crop advisory, pest and disease alerts, fertilizer scheduling,
and local market price updates, Farm Nova goes beyond being an app; it becomes a smart
companion that helps farmers increase productivity, reduce costs, and gain better value for their
produce in a competitive marketplace.

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II. Exploring Website Design Elements

A website is more than just pages stitched together; it’s a digital experience. A well-structured
website balances functionality with aesthetics. Let’s break down the most important design
elements every startup website should consider:
1. Navigation
o Clear menus and logical structure help farmers quickly find crop or market
information.
o Dropdowns for categories (like “Crop Advisory” or “Market Prices”) improve
usability.
2. Visual Design
o A theme or consistent color palette enhances recognition.
o For agriculture-focused tools, natural, earthy tones or farm-related illustrations
add relevance and uniqueness.
3. Typography
o Font choice communicates brand personality - clean fonts suggest reliability,
while friendly fonts connect with grassroots users.
o Always maintain readability across devices.
4. Responsiveness
o The site must adapt seamlessly to mobiles, tablets, and desktops.
o For farming communities, mobile-first design is critical since most users browse
on smartphones.
5. Interactive Features
o Calculators, forms, or dashboards (like fertilizer schedules or yield estimators)
increase engagement
o For Farm Nova, real-time weather updates and crop disease alert integration add
both utility and user retention.
6. SEO & Metadata
o Behind the scenes, your site should have clean URLs, meta descriptions, and
agricultural keyword optimization.

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o These ensure better ranking and visibility when farmers or agri-buyers search
online.
7. Content & Storytelling
8. Every section should explain the mission—what problem farmers face, how the app
solves it, and why it can be trusted.
9. Blog sections allow sharing updates on farming techniques, success stories, and market
trends, making the site dynamic.
o .
A website, in essence, is your 24/7 representative—always online, always ready
to explain who you are.

III. Sample Code used in Web building
Here’s a simple snippet (React + Tailwind) that served as a homepage hero section . It’s clean,
minimal, and conveys the design principles discussed above:

import React from "react";

export default function HeroSection() {
return (
<section className="bg-gradient-to-b from-green-900 to-black text-white min-h-screen flex
flex-col justify-center items-center text-center px-6">
{/* Hero Heading */}
<h1 className="text-5xl font-bold mb-4">
Welcome to Farm Nova
</h1>

{/* Subtext */}
<p className="text-lg text-gray-300 max-w-2xl mb-8">
Smart farming made simple. Get real-time crop advisory, weather alerts,
fertilizer schedules, and local market prices — all in one place.
</p>

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{/* Call-to-action */}
<a
href="/dashboard"
className="px-6 py-3 bg-green-600 rounded-2xl shadow-lg hover:bg-green-700
transition"
>
Explore Farm Nova
</a>
</section>
);
}


IV. Conclusion
This project highlights the importance of building a strong digital presence for startups
through a well-designed website. By understanding core design elements such as
navigation, responsiveness, and interactivity, even an agriculture-focused startup like
Farm Nova can create a professional and trustworthy online identity. The sample Hero
Section code demonstrates how simple yet effective design practices can be applied in
real-world projects to engage users and provide actionable farming insights. Overall, the
project reinforces that a website is not just a digital space—it is the first impression, a
communication tool, and a growth enabler for any startup, helping farmers access reliable
guidance, make informed decisions, and improve productivity.

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V. Image Image of the website

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Experiment No: 6

Title: ⁠Exploring Gov scheme for Startup
Apparatus: Government aided websites and schemes
Aim: Exploring schemes for the startup

I. Identifying Relevant Central/State Government Schemes
Entrepreneurship is a powerful driver of economic growth, job creation, and innovation.
Recognizing its importance, both central and state governments in India have introduced a variety
of schemes to support startups and budding entrepreneurs. These schemes offer financial support,
training, tax benefits, and networking opportunities.
Some well-known examples include:
• Startup India Initiative (Central) → Provides funding support, easier compliance, tax
exemptions, and networking opportunities for startups.
• MSME Schemes (Central/State) → Focused on supporting small and medium enterprises
with loans, subsidies, and technology upgradation.
• Stand-Up India Scheme → Aims to promote entrepreneurship among women and
marginalized communities by providing bank loans for greenfield enterprises.
• State-Level Incubation Schemes → Many states like Karnataka, Maharashtra, and
Gujarat have their own startup policies that encourage innovation at the regional level.
The ability to identify these schemes ensures that entrepreneurs do not miss out on opportunities
that can reduce costs and accelerate growth.

II. Understanding Eligibility, Benefits, and Application Process
Knowing about schemes is only the first step—entrepreneurs must also understand the eligibility
criteria, benefits, and application process to make use of them.
• Eligibility Criteria
Each scheme has specific requirements, such as age limits, type of enterprise (startup,
MSME, social enterprise), or sector (manufacturing, services, technology). For instance,
Startup India requires the company to be less than 10 years old with a turnover below a
defined threshold.

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• Benefits
Benefits vary across schemes and may include:
o Tax exemptions for a certain number of years.
o Collateral-free loans or lower interest rates.
o Grants for research and development.
o Access to government-funded incubators and mentorship programs.
• Application Process
Most schemes follow a structured process:
1. Online registration on a government portal.
2. Submission of business idea or proposal.
3. Verification and approval by relevant authorities.
4. Disbursement of funds or support if eligible.
Understanding these details is essential because many startups fail to apply correctly, leading to
missed opportunities.

III. Evaluating Alignment of Schemes with Startup Ideas
Not every scheme will suit every startup. A crucial skill for entrepreneurs is the ability to evaluate
which scheme aligns with their specific idea or business model.
For example:
• A technology-based startup may benefit more from Atal Innovation Mission or Digital
India initiatives.
• A woman-led enterprise might align better with Stand-Up India or Mahila Udyam Nidhi
Scheme.
• A food processing unit could seek support from schemes under the Ministry of Food
Processing Industries.
Alignment depends on:
• The industry sector of the startup.
• The stage of development (idea stage, prototype stage, or scaling stage).
• The resources needed—whether funding, training, or mentorship.
By matching their needs with the right scheme, entrepreneurs can avoid wasting time and focus on
the most beneficial opportunities.

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IV. Exploring Funding, Mentorship, and Incubation Opportunities
Government schemes are not just about money. Many provide access to mentorship and
incubation, which are equally valuable for a startup’s success.
• Funding: Financial assistance reduces the burden of personal investment and allows
entrepreneurs to focus on growth. Examples include seed funding or credit guarantee
schemes.
• Mentorship: Experienced professionals guide startups on strategy, market entry, and
overcoming challenges. Programs under Startup India and various incubators connect
entrepreneurs with mentors.
• Incubation: Incubators provide physical space, infrastructure, networking, and technical
support. They create an environment where startups can test and refine their ideas before
entering the market fully.
For students, exploring these opportunities means stepping into a larger ecosystem where they are
not working alone but are supported by experts, peers, and institutions. This builds confidence and
increases the chances of long-term success.

V. Which Schemes Suit Farm nova Best?

Since Farm nova is a digital agriculture platform (real-time crop advisory,
weather alerts, market prices) the following schemes are the most relevant:
1. Digital India Programme – Strong alignment since the platform is digital-first,
aiming at cultural tech adoption. Govt provides infrastructure and funding
support.
2. Startup India Initiative – Helps with recognition, tax exemptions, mentorship,
and funding. Essential for scaling.
3. Atal Innovation Mission (AIM) – Useful for incubation, innovation grants,
and mentoring since Farm nova blends traditional farming with digital
agricultural innovations.
4. TIDE 2.0 – Since your idea is app-based with possible AI/automation features
(like calendar integration, farming knowledge systems), TIDE funding suits
perfectly.

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5. Design Clinic Scheme (MSME) – Since UI/UX is critical for user adoption in
agricultural apps, this scheme helps with professional design funding to better
understand users.
6. PMGDISHA – Particularly useful if Farm nova plans to extend into
rural/semi-urban India, ensuring digital access to those less familiar with
technology.

VI. Indian Government Schemes for Startup
Scheme Name Launched
By
Key Benefits Best Suited For
Startup India Initiative DPIIT, Govt
of India
Tax exemptions, funding,
faster compliance,
networking
Tech-driven startups
across all sectors
Atal Innovation Mission
(AIM)
NITI Aayog Incubation centers,
mentorship, R&D grants
Innovation in tech,
education, agricultural
technology apps
Digital India Programme MeitY Digital infrastructure,
online services, funding
for digital projects
Online platforms, apps, e-
governance
MSME SAMBANDH Ministry of
MSME
Connects MSMEs with
govt procurement
opportunities
Small-scale startups with
service/products
MUDRA Loan Yojana Ministry of
Finance
Collateral-free loans (up to
₹10 lakhs)
Early-stage entrepreneurs
needing capital
Stand-Up India Scheme Ministry of
Finance
Loans for women & SC/ST
entrepreneurs
Inclusive entrepreneurs in
digital space
NIDHI (National Initiative
for Development &
Harnessing Innovations)
DST Seed funding, mentoring
for student innovators
Student-led or research-
based projects
TIDE 2.0 (Technology
Incubation & Development of
Entrepreneurs)
MeitY Funding for emerging tech
(AI, IoT, apps)
Tech platforms with digital
services
CGTMSE (Credit Guarantee
Fund Trust for Micro and
Small Enterprises)
SIDBI Credit guarantee for loans
without collateral
Small businesses &
startups

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Pradhan Mantri Gramin
Digital Saksharta Abhiyan
(PMGDISHA)
MeitY Promotes digital literacy &
adoption
Apps/platforms targeting
rural India
Design Clinic Scheme
(MSME)
Ministry of
MSME
Support for design, UI/UX
development
Startups focusing on user
experience & agriculture



VII. Conclusion

Government schemes nurture entrepreneurship by providing
resources, guidance, and recognition. For students and aspiring
entrepreneurs, learning to identify schemes, understand eligibility and
benefits, and align them with startup ideas is crucial. Beyond funding,
mentorship and incubation support prepare startups for real-world
challenges. By exploring these pathways, students strengthen their
entrepreneurial journey while contributing to a robust startup
ecosystem.

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Experiment no: 7

Aim: A detailed report on Pitch-Deck
Apparatus: Canva/Pptx

I. Introduction
• A business pitch deck is one of the most powerful tools for communicating
ideas, attracting investors, and showcasing innovation. It acts as a visual story
that highlights the problem, solution, product, and business strategy in a
concise yet persuasive way. In academic and professional settings, learning to
design and deliver a pitch deck equips students with the essential skills to
present their ideas convincingly to potential investors, mentors, or
competition judges.

II. Objectives
1. Understand the Key Components of a Successful Pitch Deck
Students will gain clarity on what makes an impactful deck, such as problem
identification, value proposition, product features, target market, revenue
model, and go-to-market strategy.
2. Structure and Design a Pitch Presentation Using Storytelling Techniques
The exercise emphasizes not just listing facts, but weaving them into a
narrative. Students learn to tell a story where the audience understands the
pain point, connects with the solution, and sees the growth potential.
3. Practice Persuasive Communication and Public Speaking Skills
Beyond slide design, students practice how to confidently communicate ideas,
use body language, and engage the audience with persuasion. This builds both
confidence and professional presentation skills.
4. Deliver a Clear and Confident Pitch within a Time Limit
The exercise simulates real-world investor meetings by imposing a time frame
(3–5 minutes). Students learn to prioritize information, keep the message
sharp, and deliver maximum impact within limited time.

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III. Conclusion
➢ This activity not only develops technical understanding of pitch decks but also
enhances essential soft skills like persuasion, clarity, and time management.
By the end, students are equipped to transform ideas into compelling
presentations that can capture attention, build trust, and inspire action from
investors or stakeholders.

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Experiment No 8

Title: Intellectual Property Rights (IPR): A Case Study on Apple vs. Samsung

Introduction
In the rapidly evolving world of technology and innovation, Intellectual Property Rights (IPR) play
a critical role in securing competitive advantage, safeguarding innovation, and protecting business
identity. IPR includes a wide range of legal protections patents, copyrights, trademarks, trade
secrets, and more designed to give creators and companies exclusive rights to their inventions and
ideas.
Whether a business is a global tech giant or a startup, managing IPR effectively can mean the
difference between market dominance and costly litigation. The tech industry has seen several
high-profile IPR battles, but none as significant and influential as the legal war between Apple Inc.
and Samsung Electronics.
This report presents a detailed case study of the Apple vs. Samsung legal battle, showcasing both
the success of effective IPR use and the failure resulting from poor differentiation and protection.
It also explores how startups can learn from this case when planning their own IPR strategies.
Importance of IPR in Startups
For startups, especially those in technology, biotech, design, or software industries, IPR is one of
the most valuable intangible assets. Here’s why it’s crucial:
1. Protection of Innovation Startups often rely on a unique product or idea. Protecting this
through IPR ensures competitors cannot legally replicate or exploit it.
2. Attracting Investors Investors see patents and trademarks as a sign of a strong foundation.
A startup with protected IP is considered less risky and more investable.
3. Market Advantage By securing exclusive rights to technology or design, startups can
position themselves ahead of competitors in niche or emerging markets.
4. Revenue Generation Licensing patents or technology can create passive income streams or
lead to strategic partnerships.
5. Legal Safeguard Proper IPR protection shields startups from IP theft and provides legal
ground for action if infringement occurs. In summary, without a strong IPR strategy, even the most
innovative startups are vulnerable to exploitation by better-funded or more experienced
competitors.

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Case Study: Apple vs. Samsung – A Tale of IPR Success and Failure
Background
In 2011, Apple Inc. filed a lawsuit against Samsung Electronics, accusing the South Korean
company of copying the design, user interface, and features of the iPhone. Apple claimed that
Samsung’s Galaxy smartphones infringed on multiple design and utility patents that Apple had
secured over the years.
This lawsuit quickly escalated into a global legal war, involving multiple countries and billions of
dollars. It also sparked widespread debate on innovation, design protection, and the ethical use of
technology.
IPR Failure: Samsung’s Initial Setback
Samsung’s early Galaxy models bore a striking resemblance to Apple’s iPhone, including similar
icons, rounded corners, and user interface elements. Apple had already secured patents for these
design aspects and multi-touch gestures such as:
• Pinch-to-zoom
• Bounce-back scrolling
• Grid-based app layout
Samsung’s internal documents revealed that its design teams were influenced by Apple’s
aesthetic and wanted to create phones that closely resembled the iPhone. This severely weakened
their legal defense.
Key Failures by Samsung:
1. Design Overlap – Samsung did not differentiate its early smartphone designs enough from
Apple’s.
2. Weak Patent Defense – Samsung did not have a strong portfolio of relevant patents to
counter-sue effectively.
3. Reputational Damage – Samsung was portrayed as an imitator in media and legal
proceedings.
4. Financial Penalty – A U.S. jury awarded Apple $1.05 billion in damages (later adjusted in
appeals).
This phase of the case was a textbook example of IPR failure, where a lack of proactive IP strategy
and over-reliance on “market-following” design led to massive losses.

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IPR Success: Apple’s Strategic Victory
Apple’s success came from its strong IPR foundation. The company had meticulously patented
both the functionality and the aesthetic design of the iPhone.
Key Strategies by Apple:
1. Proactive Patenting – Apple filed for design patents covering the iPhone’s shape, screen
layout, and interface.
2. Legal Enforcement – Apple aggressively enforced its IP rights, demonstrating that
innovation theft would have consequences.
3. Market Messaging – The legal battle helped Apple reinforce its image as a design and
innovation leader.
This strategy gave Apple a dominant legal position and sent a clear signal to competitors about the
value of innovation protection.
Conclusion
The Apple vs. Samsung case is a classic example of both IPR success and failure. Apple
demonstrated how proactively protecting innovation can result in legal and market victories.
Samsung, on the other hand, showed how a company can turn early IP failures into long-term
strategic success by investing in originality and robust IP management.
For startups, the message is clear: Intellectual Property is not optional—it’s essential. A
wellplanned IPR strategy not only protects the company’s ideas but also helps shape its future in a
highly competitive world.

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Report on Seminar Attendance
I hereby report that I attended two insightful seminars organized by the Institution’s Innovation
Council (IIC) at VIVA Institute of Technology, conducted by Mr. Amitkumar Vishwakarma,
Assistant Professor, Electrical and Computer Engineering Department.
The sessions I attended were:
1. "How to Plan a Startup with Legal and Ethical Steps" held on July 18, 2025 at 10
AM in the 4th floor Seminar Hall.
2. "Innovation/Prototype Validation – Converting Innovation into Startup" held on
August 13, 2025 at 11 AM in the same venue.
These seminars perfectly align with Experiment 8 of our Entrepreneurship Development Lab,
which focuses on the practical and theoretical aspects of planning, validating, and legally
structuring startups, IPR. The expert guidance on legal frameworks and ethical considerations
reinforced the critical importance of Intellectual Property Rights (IPR) and innovation protection,
topics we have been studying in our course.
The sessions provided valuable insights into:
• The necessity of integrating legal and ethical frameworks early in the startup planning
process.
• The process of validating innovative ideas and transforming prototypes into viable business
ventures.
• Real-world applications of IP protection strategies, which resonate with case studies such
as Apple vs. Samsung, emphasizing the critical role of IPR in startup success.

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