Fashion Merchandising.pptx

Fashion merchandising can be defined as the planning and promotion of sales by presenting a product to the right market at the proper time, by carrying out organized, skillful advertising, using attractive displays, etc.

1. Fashion Merchandising By Mrs J.Athirstam

2. FASHION MERCHANDISING Fashion merchandising involves all the activities starting from the fashion forecasting, design and product development till to retail sales and this also include production merchandising and retail merchandising. This will be taken care by the buyer’s part. Fashion merchandise includes items of retail merchandise which have decorative value either with or without also having functional value. Fashion merchandise includes mostly item of apparel since they can all be decorative and functional.  Fashion merchandising refers to all the planning and activities involved in bringing the right fashion merchandising at the right place at the right time with right quantity at the right price and with right sales promotion.

3. FASHION MERCHANDISE PROCESS

4. FASHION FORECASTING It shows or direct the company new fashion presentation for the upcoming season, so that it can understand the new fashion concept, the store‘s Merchandising approach and better help to their customer. Generally fashion prediction is done by the fashion direction in case of big organizations and by owner himself in case of small organizations. 

5. DESIGN DEVELOPMENT The design is developed based on themes using the element s of design such as color, texture, line, shape and fabrication and adopting the principle of fashion such as proportion, balance, rhythm, emphasis and harmony. The design development should be practical which suits the current trends & also feasible to convert into the finished product. Design development is mainly done on the requirement of number of lines and groups that are going to be offered by the company for the particular season.

6. SAMPLE DEVELOPMENT The collection of designs developed by the fashion designers and the designs that have excellent prospects should be selected and taken for sample development process. PRODUCT SPECIFICATION The specifications with regard to the particular product or style could be helpful in setting the product specification for the particular style of garment. It will direct the production department in the industry to develop and plan their merchandising activities and production planning and organize the thing for effective and efficient production of the merchandise. MERCHANDISING PLAN OR POLICY It is a long range criterion for fashion buying and selling also for associated activities such as sales promotion. Merchandising plans are planned quite a few months ahead of the selling season.  

7. BUYING It is a very vital task of fashion merchandising because it is the real process of manufacturing the product and displaying it for the sales at retail stores. A buyer’s task consists of both the buying and selling features of retailing. PRODUCTION MERCHANDISING Production merchandisers are the face of garment industry. He normally represents the garment industry to the buyer. The role of production merchandising is very crucial as success of any coordination skill of production merchandiser. The role of production merchandiser can be summarized as follows Communication with buyer Coordination within the production Follow up of different approvals Production development Costing Sourcing or purchasing of raw material Preparation of BOM, TNA and trim card Shipment scheduling Communication with freight forwarder

8. RETAIL MERCHANDISING  Retail merchandising  refers to the various activities which contribute to the sale of products to the consumers for their end use. Retail merchandising is such a part of everyday life that people often take it for granted; it is one of the fastest changing, most dynamic industries in the world today. Every retail store has its own line of merchandise to offer to the customers. The display of the merchandise plays an important role in attracting the customers into the store and prompting them to purchase as well.   

9. RETAILING PROCESS

10. MERCHANDISING PROCESS Process Flow Chart of Merchandising:  Receive product package form buyer  ↓  Sample development  ↓  Price negotiation  ↓  Order confirmation and receive order sheet  ↓  Sourcing acceptable quality goods right time  ↓  Material collection and receive it in factory  ↓ 

11. Check and listing ↓  Swatch card making and approval  ↓  Pre production meeting  ↓  Daily collect daily production report and daily quality report  ↓  Arrange final inspection  ↓  Shipment

12. Flow Chart of Buying House Contact with the Buyer  ↓  Communicate  ↓  Meeting  ↓  Send L/C to the Garment  ↓  Develop the product  ↓  Inspection by Buying House  ↓  Complete working paper or document for shipping  ↓   Send one copy to the bank ↔ Attach one copy with the product  ↓  Shipment

13. Working Procedure of a Buying House  Every organization has its own working procedure. It’s varies from organization to organization. Buying house work flow is given below,  First of all marketing merchandiser contact with a buyer and collect an order by showing the garments they made before or directly ask which type of garments buyer need. Then find out the suitable factory for that specified garments. The factory must be audited by recognized organization (Depends on Buyer). Do consumption & costing   and bargaining with factory for cost for the specific product. Finalize cost and send it to buyer. Then development merchandiser develops the product send 1st pattern for any correction. Usually buyer makes some modification on 1st pattern, so 2nd pattern is submitted according to 1st pattern comments. Then fit sample is made and QC (Quality Controller) check is it follows the approved 2nd pattern.

14. Then the Red seal sample is sent for approval which is also known as buying sample. And if the red seal sample approved then the order is confirmed. Then production merchandiser starts his work. Production merchandiser basically follows up the total production stage. After getting approval of red seal sample he has to book the fabric and trims. Follow up the fabric and trim arrived in factory in time or not. After all approval he does production planning meeting with factory. QC has to follow the production is running with approved item, fabric and accessories or not. QC helps production merchandiser by giving all production information. QC’s main task is to check all samples (red seal, gold seal, web sample etc) sent to buyer, and help factory people if there any confusion with production. Fabric, trims accessories are checked in lab in buying house. It‘s called in-house test like Bulk fabric hanger, shade variation in shade continuity, lab dip, fabric quality etc. Different types of inspection also done in lab before ex-factory/shipment. After doing ex-factory showing packing list and some commercial activities buying house receive their commission.

15. FASHION BUYERS DUTIES AND RESPONSIBILITIES A fashion buyer is someone who makes purchasing decisions for a clothing retailer. Fashion buyers choose apparel and accessories to be sold in retail stores. A buyer may own their own store or boutique, or work on behalf of a fashion store or department store. They meet with various vendors and designers to look at clothing, shoes, and accessories to decide if they are the right fit for the store. Fashion buyers must be aware of the store’s budget, clothing quality and price. They need to be knowledgeable about fashion trends and styles as well. In the retail industry, a buyer is an individual who selects what items are stocked. Buyers usually work closely with designers and their designated sales representatives and attend trade fairs, wholesale showrooms and fashion shows to observe trends. They may work for large department stores, chain stores or smaller boutiques. For smaller independent stores, a buyer may participate in sales as well as promotion, whereas in a major fashion store there may be different levels of seniority such as trainee buyers, assistant buyers, senior buyers and buying managers, and buying directors.    

16. FASHION MRCHANDISE PURCHASES Fashion merchandiser engaged in- Researching current fashion trends and predicting what may be popular in the future Attending fashion shows Creating advertising and marketing campaigns Developing a budget and making sure that everyone stays within it   Negotiating with manufacturers and suppliers Pricing clothing and other fashion accessories Researching customer demographics to determine how to market them Coordinate efforts with sales, design, and merchandise planning teams

17. ELEMENTS OF FASHION BUYING A fashion buyer plays a crucial role within the fashion industry, as they are the individual who selects what garments and accessories will be in store for next season. Fashion buyers typically work in close connection with fashion designers and their sales representatives to understand what will be trendy with retail shoppers. A fashion buyer always needs to be ahead of the curve; the fashion-buying career is heavily involved in fashion forecasting for each season. Fashion buyers attend fashion trade shows, visit showrooms, and most importantly, fashion shows, to understand the next fashion trends. Fashion buyers can work in a variety of settings, including large, corporate retail stores, boutiques, and small retail establishments.