Feasibility report of product development - Health Benefits (Lemonade)

Feasibility report of product development - Health Benefits (Lemonade)

1. Lemonade FEASIBILITY REPORT Dept. Of FOOD SCIENCE & TECHNOLOGY Ayesha Fatima

2. 2.2.5 Health Benefits: ABC juice gives a multiple range of fitness benefits due to its rich composition of nutrients and bioactive compound profile. Every factor contributes uniquely to ordinary properly-being, making this juice a powerhouse of health benefits.

3. • Liver Detoxification: ABC juice is a natural detoxifier. One of the standout components of ABC juice is beetroot, which incorporate betaine. Betaine has been shown to have liver protective properties and may help support liver function. The betaine content in beetroot help within the detoxification tactics of the liver. It helps to lessen the accumulation of fats in the liver, giving better liver feature and regular fitness. Everyday consumption of ABC juice can help in clear out toxins from the body which can enhance the livers ability to process and eliminate harmful substances

4. • Cardiovascular health: Heart health is indeed a priority which control emotional balance and cardiac function. This juice is very useful for cardiovascular health as beetroot is known to be rich in nitrates, which can help relax and dilate blood vessels, which supports healthy blood flow and blood pressure. Carrot is also a good source of potassium, which is important for maintaining heart health. Potassium is a essential mineral for balancing sodium levels in the body, thus supporting normal blood pressure at the same time apple’s and lemon polyphenols or phytosterols act as antioxidants that decreases cholesterol levels by reducing the risk of plaque buildup in arteries. Drinking ABC juice regularly can protect against hypertention and reduce the risk of coronary heart diseases. For those with a pitta imbalance this juice can be a soothing, heart supportive addition to the diet, especially if they avoid adding overly spicy ingredients.

5. Boosts Immunity: Immunity is a paramount and essence of vitality especially these days. A fortified Immune system is due to wholesome digestion, effective enzymes and a well-rounded mind body relationship. ABC lemonade is of great help to immunity because it contains a lot of vitamin C beta carotene and iron. Beetroot recognized for blood purification as it maintains the integrity of blood and nourishes the Cells of the body. Apple provides Vitamin C and other antioxidants which together enhance the immune reaction and carrots are rich in beta carotene the main supporter of healthy immune cells. This compliment allows organisms to resist infection decreases oxidative stress and Evaluation of Beetroot Juice Blends with Carrot and Apple Juice as Healthy Beverage 11 assess the normal function of the immune system. The daily intake of this juice especially in the morning becomes part of the custom of supplementation of immunity mechanistically over time.

6. • Supports Brain Function: Mental clarity and cognitive health are tied with the neuroprotective herbs and tonics. As for the beetroot it contains natural nitrates which stimulate greater oxygen flow to the brain thus enhancing concentration memory and cognition the carrot and apple juice contains antioxidant which can protect the neurons against oxidative damage hence promote long term brain health. ABC lemonade can be helpful for movements and communication in the nervous system

7. Enhances Skin Glow: The beetle helps maintain skin health by detoxifying the blood and preventing thinness and acne. The body also turns the beta carotene supplied by carrots into vitamin A. This vitamin helps in increasing the rate of skin cell turnover, improved skin texture and clarity. The skin is also hydrated from the inside and provided with essential antioxidants which help in battling free radicals and reducing aging signs by an apple. To maximize cleansing effects drinking ABC lemonade first thing in the morning is recommended as the squeeze of lemon making them more effective and enhanced in improving one complexion because lemon aids in detoxification

8. 2.2.6 Target Consumer group: ABC lemonade focuses on the health and wellness consious individuals who are also ethical consumers and among these they target: • Health-conscious individuals: o Search individuals when exploring options for food are highly focused on nutrition and dietary balance. o They like the ABC lemonade because it is a clean label product with high nutrient and antioxidant value which is also good for them.

9. Fitness enthusiasts: o Such individuals are also looking for refreshing drinks while working out and adjusted when looking to recuperate after a work-out which would provide buildings blocks for the future it. o Their intended goals for such drinks was performance, recovery and muscle building and the rich variety of vitamins, minerals and detoxifying properties in it aid the cause

10. • Organic natural product seekers: o These consumers aren’t search for organic products which refrain from the use of any chemicals or preservatives. o Their goals coincide with the ABC lemonades organic and eco-friendly packaging while also providing the uses of locally sourced fresh ingredients.

11. • Consumers seeking products with Halal certification: o Such consumers are interested in such products which fulfill the halal requirements and do adhere to their diary restrictions. o In regions where Matthew communities are Muslims such populations have a high interest for such products and ABC lemonade has insured in a certification for such high products.

12. 2.3 Prototype Development: Prototype development is a critical stage in the development of the Apple Beetroot Carrot Lemon and Pink Salt Juice.

13. 2.3.1 Prototype Development Process Step 1: Sourcing Ingredient Organic sourcing means finding and getting high quality natural ingredients like apples, beetroot, carrots, lemons and pink salt that are grown without synthetic chemicals. It involves making sure that these ingredients are available and meet organic standards ensuring they are fresh and save for consumption.

14. Step 2: Preparation of Ingredients • Take all fruits and vegetables and rinse them under running water to get rid of dirt and pesticides entirely. • Peel the beetroot and sprigs from stems of carrots and then chop them into rough chunks for easy processing. • Take Apples and quarter them and remove the seeds. • Squizing the lemon to get the juice.

15. Step 3: Equipment setup • Prepare measuring tool (kitchen scale) for accurate ingredient proportions. • Use a commercial juicer for extracting juice make sure the equipment is clean and sanitized. • Use a High pressure processing equipment for cold pasteurization.

16. Step 4: Processing method Recipe: • 2 apples • 1 medium beetroot • 2 carrots • 1 lemon (juiced) • ½ teaspoon pink salt

17. Juicing: Use a cold press juicer to extract the juice from the prepared ingredients. Collect the juice in a clean container

18. Initial filtration: Strain the juice to remove pulp and achieve a smoother texture

19. Cold pasteurization process for ABC lemonade: • Packaging: Pour the juice into pre-packaged bottles and make sure the bottles are suitable for high pressure processing. • Pressure application: A sealed container of juice is placed in the HPP machine. The juice is subjected to very high pressures around 3000 to 6000 bar for 1 to 3 minutes.

20. Step 5: Cooling & storage • After the HPP process the juice is quickly cooled to maintain its freshness. • Store the juice in the refrigerator for longer shelf life. HPP juice can generally last for several weeks without preservatives.

21. Step 6: Quality control/ Testing • Test the juice for microbial safety, flavor, and nutritional content to ensure that juice meets quality standard. • Sensory testing may also be conducted to obtain feedback surrounding flavor and overall enjoyment. Step 7: Distribution • After the juice has passed the quality control it can be shipped to retailers or consumers with proper refrigeration during transport.

22. 2.3.2 Prototype testing • Sensory Evolution: A sensory evolution was performed to evaluate the flavor texture and nutritional value. • Microbiological tests: Microbial tests are performed to ensure that the juice is safe for consumption. • Nutritional analysis: a nutritional analysis is performed to ensure that the juice meets nutritional requirements.

23. 2.3.3 Function of each ingredient • Apple: Provide sweetness, antioxidants, and fiber. • Beetroot: Contributes an earthy flavor and nitrates. • Carrot: adds sweetness and vitamin A. • Lemon: offers tartness, vitamin c, and aids digestion. • Pink salt: act as a flavor enhancer and provides minerals.

24. 2.4 Market Analysis: 2.4.1 Market research ➢ Competitor analysis: Competitor analysis of ABC lemonade highlights the growing market for healthy organic beverages. Key competitors include: • Available juice brands: brands that offer a wide range of juices including healthy alternatives to organic juices. • New entrants: new companies entering the market with innovative health beverage products. • Private label: private label brand offering healthy brand offering healthy and organic beverages at competitive price.

25. ➢ Consumer preferences: Consumer demand for ABC lemonade has been driven by increasing demand for healthy organic products. Important priorities include: • Health benefits: consumer are looking for products that have health benefits such as being high in antioxidants and supporting the immune system. • Organic and Natural: consumer prefer products made with organic and natural ingredients without preservatives or artificial additives. • Unique flavors: consumers are looking for unique and exciting flavors that are not available in the market.