Feasibility report of product development (Lemonade)

Feasibility report of product development (Lemonade)

1. Lemonade FEASIBILITY REPORT Dept. Of FOOD SCIENCE & TECHNOLOGY Ayesha Fatima

2. Table of Content: 1.0 EXECUTIVE SUMMARY……………………………………………………..……….… 1 Product summary sheet………...……………………………………………….……….…. 3 2.0 FEASIBILITY REPORT.……………………………………….………...………………. 4 2.1 Idea Generation …………………………………………………...…………….…………. 4 2.2 Concept Development.…………………………….………………...……….……………. 7 2.3 Prototype Development ………………….…………………………...…………….……. 12 2.4 Market Analysis…………………………………………………….……...……….….…. 16 2.5 Technical Feasibility……………………………………………………………………... 18 2.6 Financial Feasibility………………………………………………………………...….…21 2.7 Regulatory and Safety Compliance………………………………………………………. 23 2.8 Marketing and Promotion Strategy……………………………………………………….25 2.9 Feasibility Evaluation…………………………………………….………………………26 3.0 PRODUCT REVIEW……………………………….……………………………………31

3. 1.0 EXECUTIVE SUMMARY The formulation of a nutritious beverage that combines beetroot, carrot and apple juices present considerable promise for enhancing cardiovascular health and overall dietary quality. This report examines a study that assessed various juice ratios to optimize sensory characteristics, nutritional advantages, and market potential. The result underscore the ideal blending ratio and appropriate storage conditions This refreshing and revitalizing juice made from apples, beets and carrots is a delicious way to start off your day or enjoy as a post-workout snack. Reap the health benefits that this detoxifying "miracle drink" has to offer. This health boosting drink “ABC lemonade” has developed in response to increased interest in the health promoting properties of functional foods which can enhance health and help ward of disease. That brings mean ingredient is beetroot which possesses excellent antioxidant properties bright color and bioactive compounds. By adding natural sweetness added nutrients and a balanced flavor profile. Lemon enhances antioxidant potential and gives tart flavor, pink salt balances electrolytes. With a combination of all of this you get a highly nutritious juice which aids digestion, boost immunity, detoxifies the body and supports general wellbeing. With cold press technology, ABC lemonade preserves the natural attributes of its mix as the trend for clean label, preservative free beverages continues. The purposeful potential of beetroot as a number one issue has been explored in research specializing in its antioxidant hobby, betalain content material and color balance at some stage in processing and storage. Research shows that adding apple juice as much as 85% of the overall

4. blend does now not motive good size coloration modifications of to beetroot. However, the antioxidant hobby decreases proportionally with the better addition of apple juice. Apple does not lose its iron or their properties and also do not get oxidized by the addition of lemons as lemon works as an ascorbic acid which is full of antioxidant and work as a natural preservative and also gives a sour and fresh taste to our blend of ABC lemonade. Pasteurization at the same time as negatively impacting the betalain content does not reduce the antioxidant interest of the juice. This highlights the importance of optimizing processing methods to maintain the dietary and sensory characteristics of such blends. Additionally, garage at room temperature affects in color modifications and reduced betalain and antioxidant ranges over the years. Preliminary shelf life research estimate that a beetroot and apple juice Combo can maintain high quality for as much as 65 days at room temperature, emphasizing the want for modern preservation strategies to increase durability without compromising nutrients. ABC lemonade manufacturing employees High Pressure Processing (HPP) a non-thermal maintenance technique that keeps the product’s freshness and dietary cost while extending shelf existence. This technique guarantees the removal of harmful microorganisms without the usage of preservatives or excessive heat, addressing present day pattern demands for herbal and minimally processed ingredients. The product is packaged in hermetic eco-friendly bottles to prevent oxidation and preserve grade. This aligns with sustainability desires and appeals to environmentally conscious customers. Financially ABC lemonade is particularly possible due to the low value of Uncooked materials and green manufacturing strategies. By sourcing sparkling apples beetroots and carrots from nearby providers, the product ensures constant satisfactory even as supporting local agriculture. The bloodless-press and HPP technologies, despite the fact that first of all pricey, provide long time. Things while lowering waist and lengthening product shelf lifestyles. The envisioned go back on investment (ROI) is promising with projections indicating enormous income capability in the first years of operation. Additionally, the drink meets regularly requirements inclusive of ISO and HACCP requirement making sure patron protection and building consider within the brand. The market potential for ABC lemonade is huge as it targets health conscious individuals, fitness enthusiasts and families looking for a convenient, nutrient dense beverage branding and marketing

5. programs on digital platforms, influencer collaborations, gyms, supermarkets, online it also focuses on retail with its distribution in stores early marketing campaigns emphasizes the benefits of the drink such as its antibacterial properties preservatives in formulation environmentally friendly packaging unique selling point is the product’s balance of taste and health benefits, which sets it apart from competitors in the health drink segments. No other product meets the growing global demand for functional and natural beverages like this does. This product fills the void between health-oriented nutrition and moderate consumer convenience offering a clean label option to promote wellness without sacrificing taste. ABC lemonade is a refreshing solution which proves to be viable market ready product that utilizes state of the art food technology, combination with sustainable practices and extensive research to develop a refreshing helpful beverage. ABC lemonade is a breakthrough product that combines the best in modern food technology with sustainable practices, design thinking and rigorous research methods to deliver not just a beverage, but an experience that is as refreshing as it is health enhancing. ABC lemonade can help consumers break their addiction to sugar with its precise formulation and solid production processes in place for a potential global brand. “Our juice is particularly designed for folks that are searching for beverages that no longer handiest flavor wonderful but also contribute to their fitness and health dreams. Whether or not loved as a clean drink at some stage in a workout a nutritious chose me up throughout the day or a flavorful addition to a balanced weight reduction plan this juice characters to individuals who fee both taste and feature. By way of presenting a product that aligns with the goals of health centered clients we intention to make a superb impact on their lifestyle mix at the same time as gratifying their flavor buds.

6. 2.0 FEASIBLITY REPORT 2.1 Idea Generation 2.1.1 Innovative Food Product Idea Our new product idea is ABC juice a unique blend of Apple, Beetroot, and Carrot juices, with a hint of Lemon and pink Salt. The idea for this juice comes from the growing trend among health conscious consumers who are increasingly looking out for natural and wholesome beverage options. As more peoples focus on their well-being and nutrition, there is a growing demand for drinks that not only quench thirst but also made from natural herbs that additionally make contributions positively to standard health a healthful beverage alternative. Our particular combination combines the colorful flavors and fitness blessings of 5 key substances: apple, beetroot, carrot, lemon, and pink salt. Each of those ingredients has been carefully selected for its awesome fitness benefits, creating a juice that is each delicious and nourishing. 2.1.2 Rationale for Selected Idea • Health Trends: Nowadays where fitness and well-being are foremost and growing problem among people, customers are an increasing number of gravitating in the route of merchandise that now not quality taste exact but additionally provide big fitness blessings and prioritizing eating nutritious food and drinks. ABC juice is an high-quality preference due to the fact it is rich in essential nutrients and minerals, making it a certainly ideal for people who are trying to increase their immune machine, beautify digestion, provide you with expanded power and decorate common power. It's a scrumptious way to enhance your nicely-being. • Consumer Demands: The modern consumer or cutting age consumer is more informed, knowledgeable, concerned and selective about their dietary meal options. There may be a huge and significant growth inside the call for plant-primarily based definitely, vegan, paleo, diffused sugar loose and gluten-free alternatives. ABC juice caters to various nutritional and dietary alternatives with the aid of the use

7. of presenting a wholesome beverage that incorporates various desires, promoting and making sure exclusivity for all purchasers. • Market Gaps: The juice market is saturated with single flavour products and traditional and combination blends. ABC juice stands out from the competition by offering a unique & distinctive blend of flavours and health benefits that are not currently available in the market. This unique collection makes ABC juice a leading and pioneering product that is gaining popularity or capturing attention and increasing sales

8. 2.1.3 Unique Selling Points (USPs) 1. One of a kind Combination: The kind and specific flavours profile distinguishes ABC Juice amongst the tens of millions of juices available inside the market. The natural sweetness of Carrot, earthiness of beetroot, sweetness of apple and the tartness of lemon mixture flawlessly in perfect harmony to create a taste which is each invigorating and refreshing, perfect for those who just want to let their taste buds get excited. Every sip consumer takes is a really perfect and well-balanced mixture of candy sweet apples, earthy or floor beetroot and a cool carrot flavours . Juice fans will find it a sparkling twist on the classic juicer.

9. 2. Nutritional Benefits: The mixture of apple, beetroot, lemon and carrot in ABC Juice is packed with an impressive array of vitamins, minerals and antioxidants and is designed to support overall health and well-being. Apples are known for their high fiber content and good for the heart, while beets are celebrated for their ability to improve blood flow and lower blood pressure. Carrots, rich in beta-carotene, contribute to eye health and immune function. Together, these ingredients create a nutritional powerhouse that can help boost energy levels, improve digestion and support a healthy lifestyle.

10. 3. Pure Ingredients: At ABC Juice, we prioritize quality and integrity by using only the finest natural ingredients in our products. Our commitment to purity means we avoid any artificial preservatives, flavors or colors, ensuring that every bottle of ABC Juice is as healthy as nature intended. This commitment to clean labeling not only improves taste, but also gives consumers peace of mind knowing they are choosing a product free of harmful additives and chemicals

11. 4. Suitable for everyone: ABC Juice is created to be inclusive, making it the perfect choice for a wide range of dietary preferences and restrictions. Being both vegan and gluten-free, it is suitable for health-conscious individuals with sensitive diets, and anyone looking to incorporate more plant-based options into their diet. This versatility allows ABC Juice to appeal to a diverse group of consumers, from fitness enthusiasts to families looking for nutritious drinks for their children.

12. 5. Invigorating taste: The refreshing addition of lemon and pink salt enhances the taste of ABC juice and provides an invigorating touch that is perfect for any time of day. The zesty brightness of lemon adds a burst of citrus that awakens the senses, while the subtle hint of pink salt enhances the overall taste experience, making it an ideal choice for morning routines or post-workout hydration. This unique combination not only refreshes but also revitalizes, making it a popular drink.

13. 2.2 CONCEPT DEVELOPMENT: 2.2.1 Introduction to concept development: Concept development is a crucial degree in food product development where the initial concept is subtle and exact. This section includes defining the product’s key components, which included Its components, dietary value, unique functions and target purchaser group. For the apple, beetroot, carrot, lemon and pink salt juice, idea improvement is important in creating a product that now not best tastes good but additionally offers health advantages and meet purchaser alternatives

14. 2.2.2 Product Concept: the basic concept behind Apple beetroot carrot lemon and pink salt juice is to create a healthy and energizing drink that uses the benefits of apples beetroots carrots lemon and pink salt. Each ingredient places a key role in creating the overall nutritional profile and taste of the drink, providing a better and healthy your option for those who want a little more.

15. 2.2.3 Nutritional Profile: The nutritional profile of ABC Juice (Apple, beetroot, carrot, lemon and pink salt juice) varies depending on the amount of each ingredient used in the juice.

16. Approximate Nutritional content (per 250 mL) Calories: 90-120 kcal Macronutrients: ▪ Carbohydrates: 20-25 g - Sugars: 18-22 g (natural sugars) - Fiber: 2-3 g (more if unstrained) • Protein: ~ 1-2 g • Fat: ~ 0.2-0.5 g

17. Micronutrients: 1. Vitamins: • Vitamin A: ~ 8000-10,000 IU (from carrots and beetroot) • Vitamin C: ~15 to 30 mg (from lemon and Apple) • Vitamin B9 (folate): ~ 3250 mcg (from beetroot and carrot)

18. 2. Minerals: • Potassium: ~500 to 700 mg (from Apple, beetroot and carrot) • Magnesium: ~20 to 30 MG (from Beetroot and pink salt) • Iron: ~1 to 2 MG (from beetroot and Pink salt) • Sodium: ~200 to 400 mg (from Pink salt)

19. 3. Antioxidants: • Beta-carotene (from carrots converted to vitamin A) • Betalains (from beetroot, powerful anti-inflammatory properties) • Polyphenols (from Apple and lemon juice)

20. 2.2.4 Components Found in ABC juice: ABC juice consist of several bioactive compounds that beautify its health promoting properties: • Betaine: supports liver detoxification and reduces irritation • Phytosterols: those plant sterols that can assist lower LDL cholesterol (found in carrot and apples) • Iron: a vital component for preventing anaemia and improving power ranges (determine in beetroot and pink salt) • Potassium: helps alter blood stress and keep electrolyte balance (present in all components) • Folate (vitamin B9): essential for DNA synthesis and fetal improvement (from beetroot and carrots) • Boron: a trace mineral that helps hormone regulation and bone health (observed in carrot and apple) • Silica: may aid bone mineral density and improve hair, skin and nails (from carrot)