Features of Advertisement

It is the part of P.15 Mass Communication & Media Studies. It describes definition of advertisement and its features.

1. Prepared by: Ranjan P. Velari Class: M.A. Sem. 4 Paper No.: 15 (Mass Communication & Media Studies) Batch Year: 2014-16 Enrolment No.: 14101032 Email Id: [email protected] Submitted to: Smt.S.B. Gardi Department of English Maharaja Krishnakumarsinhji Bhavnagar University Features of Advertisement

2. Can you imagine world without advertisement? If advertisement not exits then what happened with people? How can people get information about such products? How can traders’ sales their products? How can we expand ratio of market? How can we know about such delicious foods? If advertisement not ….??????

3. “Advertising consists of all activities involved in presenting to a group of non-personal, oral or visual, openly sponsored identified message regarding a product, service, or idea. The message, called an advertisement, is disseminated through one or more media and is paid for by the identified sponsor.” - William Stanton

4. Advertisement includes so many things…. Education, Awareness about health, Science & Technology, Vehicles, Jewelers, Social Awareness, Politics, Economics, Job and so on… So many things included in it. If we pick up any of the field advertisement also plays a vital role. Sometimes it is invisible because we can’t know that this thing also included in advertisement. But to small thing to large thing advertisement becomes important.

5. Advertisement as a whole….

6. Advertisement The world has become a global market Modern market Dynamic, Competitive, Consumer-oriented Marketing Process Consumers Competitors Advertisement Inform Attract Convince the valued Customers Advertisement Special message Sent by the specific person For specific group of people(listeners, readers &viewers) For the specific period of time Specific manner To achieve the specific goals

7. The word advertisement came from Latin word “ad vertere” it means “to turn toward” Advertisement means oral, written, audio-visual message addressed to the people for the purpose of informing them to buy the products or to act favorably toward idea or institution.

8. Features of Advertisement

9. Non-personal Advertisement is a type of non-personal or mass communication with the target audience, large number of people are addressed at time. It is called as non-personal salesmanship. Paid Form It is not free of cost. Advertiser (sponsor) spend money for preparing message, buying media, and monitoring advertising efforts. Company has to prepare its advertisement budget to appropriate advertising costs.

10. Wide Applicability Advertising is a popular and widely used means for communicating with the target market. It is not used only for business and profession, but is widely used by museums, charitable trusts, government agencies, educational institutions, and others to inform and attract various target publics.

11. These two images shows that how advertisement attract people?

12. sss References: https://en.wikipedia.org/wiki/Advertising   http://www.yourarticlelibrary.com/advertising/advertising-its-definitions-characteristics-and-objectives/48658/ Images from the newspaper of Gujarat (21-3-2016)