Features of Advertisements

1. Name – Parmar Shubhda A.
 Paper - Mass Media
Roll no – 30
 Topic – Features of Advertisements
 Submitted to – S.B Gardi
Department of English
Maharaja Krishnakumarsinghji
Bhavnagar University
MA Sem - 4

2. Definition of Advertisement :
“ The process of delivering a message
about ideas, Goods and services,
through the media, paid by in
identifiable sponsor.”
-Philip Kortler

3. Mission
Money
Message
Media
Measure
Importance
For
Advertisements

4. How do advertisements persuade ?
 They use carefully chosen, positive
language.
 They appeals to some aspect of the
readers’ personality.
 They do this by aiming at a particular
type of customers .

5. They try to make the readers believe that their
product will make them
Happier
More fashionable
Healthier
Successful
M
o
r
e

I
n
t
e
l
l
i
g
e
n
t
More Beautiful
Slimmer
Comfortable
sm
art

6. They use carefully chosen language to appeal to
their target language

7.  How do they attract your attention and stick in your
memory ?
 They appeal to your sense .
 They ask question to hook you in.
 They persuade you to imagine your self using
their product .
They make you feel special .

8.  They use exaggerated language, full of adjective and
adverb to paint an appealing picture .
 They start sentences with the imperative.
 They use memorable images and slogans.
 They use quotes or authority from famous people.
 Their sole purpose is to convince the reader to by
their product .

9.  Very attractive and prosper words are in the head line .
 Several panels or section.
 Eye catching photos or pictures.
 Only a very small amount of text .
 It attracts attention towards a product, creates a desire to have
it, finally induces consumers to visit market and purchase
same .

10.  Advertising has a psychological impact on consumers.
 Some advertisements are relate with target .
 Advertisement is an method of presenting a product in
an artistic, attractive and agreeable manner .
 Creativity is very important part of any advertisement.
 Without creativity , advertising will be like a body
without soul .