Feedback in communication

Feed back is an important element of effective communication process

1. Role of feedback in communication, difficulties in getting feedback and methods encouraging feedback Dr Rajinder Kaur Kalra Professor and Head (Retired) Dept of Extension Education PAU, Ludhiana

2. Feedback in communication Concept of Feedback The reactions of the receivers in response to stimulus – message The response may be verbal or non verbal Favorable or unfavorable Feedback gives an idea to the sender that how effectively he has communicated

3. Helps in enhancing the rate of adoption Free feedback promote understanding Acceptance Retention of knowledge

4. Who is good listener Being a good listener means focussing on the person who is speaking but rather just to hear them out Good listeners play a more passive speaking role in the conversation but They actively engage with the other person using body languages and follow up questions

5. Basics terms related to communication process Perception Communication Fidelity Communication Gap Time Lag in Communication Empathy Homophily and Heterophily Key Communicators

6. Importance of communication process Aims and Objectives of any Development Programme are to be widely disseminated. Bringing Change in the behaviour of the people. New Knowledge acquired through research has to be Disseminated to effect change in the methods of farming. A thorough understanding of the communication process.

7. Characteristics of a good listener They listen more than they speak They show that they are listening They are patient They listen to learn They are interested in what the speaker is interested in They summarize what they have heard They are focussed

8. Role of Feedback Remove the barriers Facilitates proper action Rectifies transmission errors Increases accuracy of the message Enhances confidence Improves learning Improves communication

9. Problems in getting Feedback Limitation of the channel Shyness of the receiver Discouragement by the communicator Socio economic barriers Untimely message Language and cultural barriers Selective listening

10. Encouraging Feedback Don't get defensive rather encourage constructive feedback from the receiver Encourage the shy members of the audience to participate in the discussion Up date your knowledge Do not ignore non verbal cues Try to attract the attention of the non attentive members Feedback is solicited rather than imposed

11. Encouraging Feedback 7. Share information rather than giving advice 8. Don't delay feedback It should be timely and quick 9. Negative reaction to threatening feedback be avoided 10. Gather information from many sources 11. Avoid misunderstanding 12. Repeat the message to add clarifications

12. Tips for better communication Think positive Dress Sensibly Smile a lot Be soft-spoken Leave your ego behind Avoid Backbiting Help others Confidence A Patient listener

13. The art of communication is the language of leadership.      James Hume

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15. Barriers to Organizational communication Types of barriers External barriers Organizational barriers Personal Barriers

16. External barriers Semantic barriers Emotional and psychological barriers Premature evaluation Loss in transmission Distrust of communicator Failure to communicate Inattention Noise Undue reliance on written words Conti….

17. Organizational barriers Organizational policy Organizational rules and regulations Complexity in organizational structure Status relationship Organizational facilities Conti….

18. Personal Barriers Barriers regarding superiors Attitude of superiors Fear of challenge to authority Insistent of proper challenge Lack of confidence in subordinates Ignoring communication sometimes Conti….

19. Barriers regarding subordinates Unwillingness to communicate Lack of suitable incentives Conti….

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