Fenty

Fenty Beauty And It’s Successful Digital Strategy

1. Fenty beauty Fenty Beauty And It’s Successful Digital Strategy Elaheh safabakhsh

2. biggest beauty brand 3 lessons we learned along the way Exclude no one Rihana try to get every one engage and no one excluded. Fenty Beauty first launched with 40 beautiful shades of foundation and today we have 50. At the time, there wasn’t a brand that truly reached everyone from the lightest skin to the darkest. Many undertones, such as olive ones like mine, were also underserved in beauty. Inclusion was more than the number of shades; it was the well-crafted nuance of each shade in the range that also served as a proof point. This allowed so many women to find themselves in the brand and feel included.

3. Let values inform process Rihanna wanted her brand available to women everywhere around the world at the same time. This was insanely difficult from an operational perspective. The brand went live in 17 countries on the same day at the same hour (regardless of time zones) with a completely omnichannel marketing strategy. We were also ready to ship directly to 137 countries

4. Show, don’t tell Our dream was to create the biggest brand launch in beauty history. What resulted is a movement that shifted the beauty industry. You really don’t know it’s happening until it’s happened The best way to break through with inclusive marketing is to share authentic stories that are rooted in culture and are emotionally meaningful to the consumers you serve Our approach to inclusion marketing has always been about “showing, not telling.” In fact, we never once used the word “inclusive” in our messaging. “Inclusive” is how we were defined by the press and consumers. The marketing, social, and creative team prioritizes and engages in this conversation on a daily basis with the Fenty Beauty community

5. Fenty Beauty Instagram Marketing Instagram has become Rihanna’s competitive advantage; her Instagram page Fenty Beauty, was launched 1st August 2017, and 3 months later has already gained 2.1 million followers, a staggering number for the short time frame. It generated a lot of earned media value, about $45 million for the brand, from this channel alone Now this brand Instagram has 9.1 million followers There are many ways in which Rihanna uses Instagram to her advantage; 1. the packaging of her products are aesthetically pleasing and Instagrammable , and up to the official launch date, she posted teasers of her products, and the posts are accompanied by upbeat music. In the past few years, memes have become an Internet craze , one particular meme craze has been to use Rihanna’s facial expressions as a reaction to something. Rihanna has been clever in tapping into this meme craze herself, to entertain her audience. Rihanna also uses her personal Instagram, using her posts to drive consumers to the Fenty page or website . Even in her bio, she has Fenty Beauty out now, to increase awarenes

6. Youtube Platform biggest beauty brand launch in YouTube history Fenty use YouTube and influencer for marketing Fenty's YouTube marketing; it is reliant on influencers positive reviews, and in creating an online reputation It takes the opportunity to create video content on YouTube, which is one of its main digital marketing channels. Even better, the YouTube network is global, 60% of creators views come from outside of their own home country , plus YouTube is localized in 73 countries, and available in 6 languages. By having a strong YouTube presence, the brand is able to reach incredible number of audiences as more and more people use this platform to engage with the brand and see what else it has to offer. The founder of Fenty Beauty has an enormous footprint on social media , with 25 million subscribers in Rihanna Vevo, 97,000 subscribers on Fenty Beauty channel. With this amount of social following, Fenty related YouTube videos have high visibility. As soon as you enter the Fenty YouTube Channel, an engaging video begins to play, immersing the viewer into the world of Fenty Beauty