Fictitious Botanical Garden for class to compose a review

Fictitious Botanical Garden for class to compose a review

1. EB Project VI
By: Nwabudike Washington
September 2024

2. Mission,
Vision,
Values
UCLA’s primary mission as a public research university is
the creation, dissemination, preservation and application
of knowledge for the betterment of our global society.
Mission
Purpose
Vision
UCLA’s purpose is to foster an environment that
advances knowledge across a wide range of disciplines,
promotes the development of students as engaged
citizens, and serves the public by addressing pressing
societal challenges through innovative research and
community service.
UCLA’s vision is to be a leading global university that sets
standards for excellence in education, research, and
public service. It aspires to foster innovation, inspire future
leaders, and make a positive impact on society by
addressing local and global challenges through
collaboration, diversity, and inclusivity.
Values
Excellence
Integrity
Diversity
Service
Accountability

3. Main Logo Features Logo Variation
Logo Mark
Word Mark
The Campus Logo comes in both “boxed” and
“unboxed” versions. The “boxed” logo offers
impressive visual weight and puts the UCLA Blue
color front and center, and is therefore the preferred
version. But in some contexts, the “unboxed”
version is the better design option.
The campus logo may only appear in three
colors: UCLA Blue, plain white, or solid black.
No gray or grayscale versions are permitted.

4. Main Logo Features Logo Variation
Logo Mark
Positive Key Words Negative Key Words
Timeless
Bold
Recognizable
Minimalistic
Conservative
Unchanging

5. Hex Code
#FFFFFF
CMYK
0% 0% 0% 0%
RGB
255 - 255 - 255
Color Pallete
Primary Brand Colors
Hex Code
#2774AE
CMYK
83% 40% 3% 6%
RGB
39 - 116 - 174
Hex Code
#FFD100
CMYK
0% 9% 100% 0%
RGB
225 - 209 - 0
Secondary Brand Colors
Hex Code
#003B5C
CMYK
100% 48% 12% 58%
RGB
0 - 59 - 92
Hex Code
#3a3a3b
CMYK
0% 19% 89% 0%
RGB
255 -199 - 44
Hex Code
#FFB81C
CMYK
0% 31% 98% 0%
RGB
255 - 184 - 28
Hex Code
#DAEBFE
CMYK
45% 14% 9% 9%
RGB
139 - 184 - 232
Dark Theme Light Theme

6. Color Pallete
Accent Brand Colors
Yellow
Hex Code
#8237FF
CMYK
70% 75% 0% 0%
RGB
130 - 55 - 255
Hex Code
#000000
CMYK
0% 0% 0% 100%
RGB
0 - 0 - 0
Hex Code
#FFFF00
CMYK
0% 3% 97% 0%
RGB
255 - 255 - 0
Green Magenta
Cyan
Hex Code
#00FF87
CMYK
75% 0% 90% 0%
RGB
0 - 255 - 135
Hex Code
#FF00A5
CMYK
0% 100% 0% 0%
RGB
255 - 0 - 165
Hex Code
#00FFFF
CMYK
65% 0% 0% 0%
RGB
0 - 255 - 255
Purple Black

7. Brand Font
Main: Karbon Outline Varies Bold
Sub: Karbon Thin Reveal Varies Bold
Headings (Web/Caps) Pt Style
Headings (Print) Pt Style
Main: Helvetica or Ariel Max: 14 Bold (Cap)
Sub: Helvetica or Ariel Min: 10 Regular
Example
Example

8. Mood Board
UCLA Photo’s through the
years.