Final-PPT-MST-The-Growing-Impact-of-Internet-Marketing-on-Customer.pptx

Final PPT MST The Growing Impact of Internet Marketing-on Customer

1. The Growing Impact of Internet Marketing on Customer Behavior Mary Grace G. Taccad Maryjane J. Duque

2. What is Internet Marketing? Internet marketing refers to the strategies used to market products and services online and through other digital means. These can include a variety of online platforms, tools, and content delivery systems, such as: Website content and design, Email marketing , Social media, Blogging , Video/podcasting, Online ads, Sponsorships and paid promotions.

3. A business website allows customers to: 1. Find your business online 2. Learn your business's location or contact information 3. Discover your products or services 4. Sign up for your email list 5. Request more information 6. Make purchases Website Content and Design

4. Email marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services. It can also be a softer sell to educate your audience on the value of your brand or keep them engaged between purchases. Email Marketing

5. Social media marketing (also known as digital marketing and e-marketing) is the use of social media—the platforms on which users build social networks and share information—to build a company's brand, increase sales, and drive website traffic. In addition to providing companies with a way to engage with existing customers and reach new ones, SMM has purpose-built data analytics that allows marketers to track the success of their efforts and identify even more ways to engage. Social Media

6. Blog Marketing is a content marketing strategy. The marketing strategy uses blogs to address potential customers directly and individually, thus achieving customer loyalty for their own brand. This type of marketing uses viral marketing methods in which an interest group is built based on a blog. Blogging

7. Podcast marketing is a strategy that implies promoting and selling your product or service through audio content. It helps reach new audiences, tell the brand’s story, build authority, and encourage  word-of-mouth marketing . Video marketing is using video to promote your brand, product, or service. Video and Podcasting

8. Online advertising is one of the most effective ways for businesses of all sizes to expand their reach, find new customers, and diversify their revenue streams. Online ads can take a variety of forms. Pay perclick advertisements placed in search engines target particular search terms that potential customers might use. Targeted ads on social media designed to reach specific segments of the platform's users who might be interested in your business's products, services, and promotions. Online Ads

9. A marketing sponsorship is a strategy where one business promotes an event or organization led by another. The sponsorship often involves financial contributions or advertising. A sponsorship can result from a relationship between two organizations. The contributions businesses make through a marketing sponsorship can help them with their public relations and branding strategies. Sponsorships and Paid Promotions

10. What is Consumer Behavior Consumer behavior is essentially the purchasing pattern and decision processes of consumers

11. 8 Ways Digital Marketing Has Influenced Consumer Behavior 1. Ability to Research and Experiment Modern-day consumers have become exceptionally good researchers when it comes to making a purchasing decision. They are gaining more insight and awareness as technology empowers them with a critical approach to making decisions online.  2. Accessible Word-of-Mouth Word-of-mouth is not something new. It is used both by brands and consumers to make business happen. Word-of-mouth is definitely the biggest factor that affects consumers behaviour . 

12. 3. Inconsistent Customer Loyalty However, digital marketing has also made it very difficult for consumers to stay loyal to a particular brand. Before the digital marketing revolution, consumers were always partial to a brand of their choice. They often preferred to stick to familiar products and brands.  4. Boost in Customer Engagement Customers have always liked to be a part of a bigger thing. They don’t let go of an opportunity where they can interact with their favorite brand.

13. 5. Artificial Intelligence Impacts Consumer Behaviour One should not underestimate the role of artificial intelligence in influencing consumer behaviour . It is a powerful medium that enables consumers to make better choices.  6. Impulsive Buying Behaviour Digital marketing has successfully augmented the impulse buying phenomena. An impulse buying decision is essentially made directly before making the actual purchase.

14. 7. Less Patience, High Expectations With technology, the consumers have become noticeably impatient as their expectations for fast, efficient service have doubled. Exposed to online customer reviews and forums, they receive sentimental, real feedback on products and services. 8. Personalised Shopping Experience Digital marketing has also accustomed consumers to a personalised shopping experience.