FINAL (PPT)_PR1 11_12 Q1 0101_UNIT 1_LESSON 1_Research and Its Importance (1).pptx

Practical research 1 (Qualitative research) Research and its importance

1. Unit 1: Nature of Research L esson 1 Research and Its Importance

2. How are human innovations made possible? ‹#›

3. ‹#› Define research and the different types of research. Explain the academic and practical importance of doing research. ‹#›

4. ‹#› ‹#› Why is research important? How does research affect your daily life?

5. Defining Research Research is “the systematic study of materials and sources in order to establish facts and reach new conclusions” (Oxford English Dictionary, as cited in O’Leary 2004). ‹#›

6. Defining Research ‹#› Question Everyday life experiences Individual curiosities Random observations Research begins with a question.

7. Defining Research ‹#› ‹#› You do research when you gather information to seek answers to your question. Question Answer

8. Defining Research ‹#› ‹#› Observation: You have a hard time falling asleep at night when you drink a chocolate-flavored drink before sleeping. Question: “Why do I have a hard time falling asleep when I take a chocolate-flavored drink at night?” Gathered information: The list of ingredients of the chocolate-flavored drink and their uses Answer: Some of the ingredients in the chocolate-flavored drink are known to boost energy levels.

9. Types of Research Basic research Purpose: To gain broader understanding of a particular problem or phenomenon ‹#› Applied research Purpose: To find solutions to actual problems

10. Types of Research Basic research Outcome: New ideas, concepts, and/or theories that broaden understanding but may not be applicable in real life ‹#› Applied research Outcome: New ideas and concepts that have direct real-life application

11. Basic research is mostly theoretical and is not directly applicable to real-life problems and concerns. ‹#›

12. Examples of Basic Research ‹#› The role of the government in providing basic social services Therapeutic effects of pet ownership Parenting styles across different Asian cultures

13. Applied research has obvious and immediate applications. ‹#›

14. Examples of Applied Research ‹#› The effectiveness of vaccines in preventing infectious diseases The effectiveness of social media advertisements in increasing sales

15. ‹#› Basic research produces knowledge to understand the world better. Applied research uses this knowledge in the daily lives of people.

16. Types of Research ‹#› ‹#› Basic research and applied research are related to each other. Basic Research Applied Research informs can lead to more

17. Types of Research ‹#› ‹#› Basic Research Applied Research informs can lead to more Example: A study of chemical components (basic research) can lead to the development of medicines based on this knowledge (applied research) . Further research on these products can lead back to basic research.

18. Importance of Research ‹#› Doing research is important because… It helps us understand the world better. It allows us to find answers to problems. It enables us to evaluate our answers to different problems.

19. ‹#› How can I do basic or applied research in my field of study?

20. Think of two researchable questions based on everyday life experiences, encounters, or observations. If you were to seek answers to these questions, classify which type of research is applicable (basic/applied). Practice ‹#›

21. This is the type of research that is most useful for practical purposes. Quick Check ‹#› ‹#› ‹#› ‹#› ‹#›

22. This is the type of research that generates new knowledge, ideas, concepts, or theories. Quick Check ‹#› ‹#› ‹#› ‹#› ‹#›

23. Classify this research topic as basic or applied research: A study on effective teaching methods for children under 5 years old Quick Check ‹#› ‹#› ‹#› ‹#› ‹#›

24. ‹#› Research is a systematic process of gathering information to answer a question or solve a problem.

25. ‹#›

26. ‹#› Booth, Wayne C., Gregory G. Colomb, and Joseph M. Williams. The Craft of Research , 3rd ed. Chicago: The University of Chicago Press, 2008. Neuman, W. Lawrence. Social Research Methods: Qualitative and Quantitative Approaches , 7th ed. Essex: Pearson Education Limited, 2014. O’Leary, Zina. The Essential Guide to Doing Research . London: SAGE Publications Ltd., 2004. Schutt, Russell K. Investigating the Social World: The Process and Practice of Research, 9th ed. California: SAGE Publications Inc., 2019. Vanderstoep, Scott W., and Deirdre D. Johnston. Research Methods for Everyday Life: Blending Qualitative and Quantitative Approaches . San Francisco: Jossey-Bass, 2009.