FINAL PRESENTATION.pptx12143241324134134

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1. LUIS PEREIRA DEANDRE MATHIS

2. ORGANIZATIONAL CHALLENGES

3. According to research from the  American Academy of Orthopaedic Surgeons , 25 percent of athletic injuries are foot and ankle-related. ORGANIZATIONAL CHALLENGES

4. ?

5. NIKE SOLE 2 SOUL

6. TRACKS/M EASURES

7. TRACKS/M EASURES

8. TARGET MARKET Elderly: 50- $50-90k Retired Family-oriented •Health Consciousness •Service-Driven Athletes: 18-45 $35-70k Tech-savvy Fitness coordinators, coaches, students. Competitive Nature Veterans: 25-60 $40-80k Tech-savvy Students, teachers, office management Service and Purpose

9. TARGET MARKET Elderly: 50- $50-90k Retired Family-oriented •Health Consciousness •Service-Driven Athletes: 18-45 $35-70k Tech-savvy Fitness coordinators, coaches, students. Competitive Nature Veterans: 25-60 $40-80k Tech-savvy Students, teachers, office management Service and Purpose

10. STRENGHTS

11. STRENGHTS ONE OF THE MOST RECONIZABLE BRANDS INVESTS IN RESEARCH & DEVELOPMENT DIGITAL ECOSYSTEM STRATEGIC PARTNERSHIPS

12. STRENGHTS ONE OF THE MOST RECONIZABLE BRANDS INVESTS IN RESEARCH & DEVELOPMENT DIGITAL ECOSYSTEM STRATEGIC PARTNERSHIPS

13. STRENGHTS ONE OF THE MOST RECONIZABLE BRANDS INVESTS IN RESEARCH & DEVELOPMENT DIGITAL ECOSYSTEM STRATEGIC PARTNERSHIPS

14. STRENGHTS ONE OF THE MOST RECONIZABLE BRANDS INVESTS IN RESEARCH & DEVELOPMENT DIGITAL ECOSYSTEM STRATEGIC PARTNERSHIPS

15. WEAKNESSES BRAND’S TENDENCY TOWARD HIGHER PRICING OVER-DEPENDENCE ON THE U.S. MARKET QUALITY CONTROL ISSUES

16. WEAKNESSES BRAND’S TENDENCY TOWARD HIGHER PRICING OVER-DEPENDENCE ON THE U.S. MARKET QUALITY CONTROL ISSUES

17. BRAND’S TENDENCY TOWARD HIGHER PRICING OVER-DEPENDENCE ON THE U.S. MARKET QUALITY CONTROL ISSUES WEAKNESSES

18. ENVIROMENTAL SCANNING POLITICAL & REGULATORY ECONOMY The global Footwear market is predicted to witness a revenue of US$412.9bn in 2024, growing annually at 3.43% until 2028. (Pereira, 2023) SOCIAL & CULTURAL TECHNOLOGICAL

19. COMPETITION

20. COMPETITION Adidas GMR Price: $160 WA Smart Price: $340 HOVR Shoes Price: $199

21. STRATEGY IMPLEMENTATION:  NEW EMPLOYEES INSOLE TECHNOLOGY SPECIALIST TECHNOLOGY INTEGRATOR SPECIALIST

22. STRATEGY IMPLEMENTATION:  OPERATIONAL NEEDS

23. STRATEGY IMPLEMENTATION:  OPERATIONAL NEEDS MANUFACTURING & FACILITY EXPANSION

24. STRATEGY IMPLEMENTATION:  OPERATIONAL NEEDS MANUFACTURING & FACILITY EXPANSION RESEARCH & DEVELOPMENT LAB

25. STRATEGY IMPLEMENTATION:  OPERATIONAL NEEDS MANUFACTURING & FACILITY EXPANSION RESEARCH & DEVELOPMENT LAB QUALITY ASSURANCE TESTING EQUIPMENT

26. STRATEGY IMPLEMENTATION:  OPERATIONAL NEEDS MANUFACTURING & FACILITY EXPANSION RESEARCH & DEVELOPMENT LAB QUALITY ASSURANCE TESTING EQUIPMENT SOFTWARE INFRASTRUCTURE

27. STRATEGY IMPLEMENTATION:  OPERATIONAL NEEDS MANUFACTURING & FACILITY EXPANSION SUPPLY CHAIN OPTMIZATION RESEARCH & DEVELOPMENT LAB QUALITY ASSURANCE TESTING EQUIPMENT SOFTWARE INFRASTRUCTURE

28. MARKETING

29. MARKETING

30. SALES PROJECTION & BUDGET REVENUE STREAMS

31. NIKE’S SOLE 2 SOUL CHARGING STATION Unit Price: $299.00 Unit Cost: $165.00 Unit Price: $99.99 Unit Cost: $65.00 Year 1 Unit Volume Projections: 7,500,000 Year 2 Unit Volume Projections: 8,540,000 Year 3 Unit Volume Projections: 10,249,000 Year 1 Unit Volume Projections: 1,050,000 Year 2 Unit Volume Projections: 1,770,000 Year 3 Unit Volume Projections: 2,118,500 REVENUE STREAMS

32. INCOME STATEMENT 1.041B 654.7M 1.206B 311.7M 1.447B 326M YEAR 1 YEAR 2 YEAR 3 1B 1.5B 2B Sales Sales Sales Expenses Expenses Expenses

33. INCOME STATEMENT YEAR 1 YEAR 2 YEAR 3 386.9M 894.5M 1.121B

34. TIMELINE: PRE-LAUNCH 05/24 FINALIZE CONTRACTS WITH TECHNOLOGY PARTNERS AND MANUFACTURING FIRMS 11/24 FINALIZE DESIGN AND MANUFACTURING PLANS FOR PROTOTYPES 04/25 FINALIZE MARKETING TACTICS AND PREPARE FOR PRODUCT LAUNCH

35. TIMELINE: YEAR 1 05/25 NIKE’S SOLE 2 SOUL LAUNCH DATE 06/25-08/25 MONITOR USER FEEDBACK 05/26 ANALYZE CUSTOMER SATISFACTION RATING AND PLAN FOR PRODUCT IMPROVEMENTS

36. TIMELINE: YEAR 2 10/26 LAUNCH AN UPGRADED VERSION OF THE PRODUCT 02/27 IMPLEMENT LOYALTY PROGRAM TO REWARD EXISTING CUSTOMERS 02/27 PARTNER WITH PROMINENT ATHLETES FOR ENDORSEMENT AND BRAND PROMOTION

37. TIMELINE: YEAR 3 05/28 EVALUATE REVENUE GROWTH AND MARKET PENETRATION METRICS 10/27 EXPAND RETAIL PRESENCE THROUGH STRATEGIC PARTNERSHIPS 01/28 EXPLORE OPPORTUNITIES FOR PRODUCT DIVERSIFICATION AND EXPANSION

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43. THANK YOU

44. 7,500,000 8,540,000 10,249,000 $299.00 $299.00 $299.00 $165.00 $165.00 $165.00 $1,005,000,000.00 1,144,360,000.00 1,373,366,000.00 YEAR 1 YEAR 2 YEAR 3 Unit Volume Unit Price Unit Cost Total Net Sales 1,050,000 1,770,000 2,118,500 $99.99 $99.99 $99.99 65.00 65.00 65.00 $36,739,500.00 $61,932,300.00 $74,126,315.00 YEAR 1 YEAR 2 YEAR 3 Unit Volume Unit Price Unit Cost Total Net Sales REVENUE STREAMS $1,041,739,500 $1,206,292,300 $1,447,492,315 TOTAL NET SALES

45. YEAR 1 YEAR 2 YEAR 3 Nike’s Sole 2 Soul Charging Station Total Net Sales REVENUE STREAMS $386,955,000 $894,573,500 $1,121,427,035 NET PROFIT $1,005,000,000 $1,144,360,000 $1,373,366,000 $36,739,500 $61,932,300 $74,126,315 $1,041,739,500 $1,206,292,300 $1,447,492,315 $150,665,000 $150,947,000 $151,240,280 $9,257,500 $14,976,000 $21,037,500 $1,851,500 $2,995,300 $4,207,500 $24,000,000 $15,200,000 $25,250,000 $152,210,000 $21,500,000 $20,780,000 $141,300,000 $70,600,000 $68,050,000 $175,500,000 $35,500,000 $35,500,000 $654,784,000 $311,718,800 $326,065,280 Marketing Employees Payroll taxes Mortgage/Rent Professional Services Equipment Facilities Expense Total Expenses

46. BUDGET: YEAR 1

47. BUDGET: YEAR 2

48. BUDGET: YEAR 3

49. OPERATIONAL NEEDS: MANUFACTURING