Flipkart

An Overview of Flipkart before merger with Walmart

1. Sr.No Content 1 Introduction 2 Vision, Mission and Objective 3 User Interface 4 Products 5 Security 6 Payment Method 7 Delivery Method 8 Supply Chain 9 Marketing Strategy 10 Promotional Strategy 11 Acquisition 12 SWOT 13 Competitor 14 Success of Flipkart 15 Future Aspect 16 Conclusion

2. Introduction Flipkart is an Indian e-commerce company headquartered in Bangalore, Karnataka. It was founded by two IIT graduates (Sachin Bansal and Binny Bansal) in 2007. In the initial years, Flipkart focuses on online sale of books. Added other products like electronic goods and a variety of other products. Flipkart is the first company to introduce cash on delivery payment system.

3. Vision, Mission and Objectives Vision “To become Amazon of India” Mission “Providing a delightful and memorable customer experience” Objectives “Completely hassle free shopping experience with best prices in India”.

4. User Interface

5. User Interface Advantage Flipkart has adopted a catalogue based theme for its online visual merchandising. More difficult than traditional visual merchandising Flipkart relies on soothing visuals and eye-pleasing images of its products. The “catalogue theme” ensures all products are placed in correct related categories to make it user friendly. Seasonal based graphics add to the shopping fervor of its customers.

6. Products Flipkart sells over 30 million product in India. Products categorization are as follows: Fashion and lifestyle Electronics TV and Appliances Home and Furniture Cars and Bikes Books and Stationery

7. Security E-commerce security is the protection of e-commerce assets from unauthorized access, use, alteration or destruction. Internally, Flipkart has a “seller fraud detective team” who place orders to check how the seller behaviour is and have kicked out fraudulent sellers.

8. Payment Method Online Banking (Debit/Credit Cards) E Gift Voucher COD - Maximum order value is Rs. 50000/- EMI Option for American Express, Citi Bank, HDFC, ICICI.

9. Delivery Method Flipkart is one company which has launched its own courier service “eKart” Currently eKart offers 3 tiers of service to its customers. Express Delivery: Also called as NDD, Next Day Delivery. Economy Tier : Where shipments are transported through surface transport. Regular Tier: Which ever is the best mode of transport considering cost & supply chain capacity utilization.

10. Supply Chain

11. Marketing Strategy Mostly marketed by word of mouth advertising. Advertisements are comparatively rarer. “Customer experience delight” has been their best marketing strength. Very wisely used SEO (search engine optimization) and google ad-words as the marketing tools to have a far reach in the online world. Flipkart.com official face book page has 7 million plus ‘likes’. Its twitter page has 2 million plus followers

12. Promotional Strategies “Big Billion Day” Offer Exclusive Product Launch “Flipkart First” Social Media Marketing Advertisements E-Vouchers and Gift Coupons “Festive Season Sale” Offer

13. ADD VIDEO

14. Acquisition 2012: Letsbuy.com, an Indian e-retailer in electronics. Flipkart has bought the company for an estimated US$25 million.Letsbuy.com was closed down and all traffic to Letsbuy has been diverted to Flipkart. 2014: Acquired Myntra.com in an estimated US $310 million deal. 2016: Flipkart’s Myntra acquires rival fashion shopping site Jabong for $70 million. 2016: In April, Flipkart acquired payment start-up PhonePe. 2017 : In July, Flipkart offered Snapdeal a amount of $700-$800 million dollar, but Snapdeal rejected its deal as they wanted a sum of minimum $1billion cash

15. SWOT

16. Competitors

17. Success of Flipkart Great customer service Easy to use website Hassle free payment system Convenient modes of payment Keen focus on user experience

18. Future Aspect Project ‘MIRA’ Providing sponsorship (IPL 9, Pro-Kabaddi League) Investment of $2 billion in logistics and another $500 million in a nationwide warehouse network. Cost cutting on packaging. The automated state-of-the-art fulfilment center. Investment in startup (Ather Electric Scooter Maker, Touch Talent, News in Short) Looking at opening 80 to 100 warehouses across the country.

19. Conclusion Every time they require to update internal structure and innovative management system with sound data base to provide end to end connectivity with all suppliers, customers and partners effectively. Online retail industry are booming up in India. We may see many more ecommerce companies achieving similar success.

20. Thank You!!