What is Flipkart? Flipkart Private Limited is an Indian e-commerce company, headquartered in Bangalore , and incorporated in Singapore as a private limited company . The company initially focused on online book sales before expanding into other product categories such as consumer electronics , fashion , home essentials, groceries, and lifestyle products. As of now, the company offers 80 million+ products spread across more than 80 categories such as mobile phones & accessories, computers and accessories, laptops, books and e-books, home appliances, electronic goods, clothes and accessories, sports and fitness, baby care, games and toys, jewelry, footwear, and the list goes on.
History :- Back in 2007, when Flipkart was launched, Indian e-commerce industry was taking its beginner steps. The company is registered in Singapore, but theyir headquarters are in the city of Bangalore, India. Flipkart began selling books to begin with. It soon expanded and began offering a wide variety of goods. Innovating right from the start, Flipkart has been home to few of the striking features of Indian e-commerce.
Founders of Flipkart :- Flipkart was founded in October 2007 in Mumbai by Sachin Bansal and Binny Bansal , alumni of the IIT, Delhi and former Amazon employees. The company initially focused on online book sales with country-wide shipping. One can easily call that a risky move. In a country where people have various tastes and preferences, an ecommerce start-up will always have enormous challenges. In India, people often prefer to shop in person and buy goods they see and like. Today, thanks to Flipkart, e-commerce has become one of the fastest growing sectors in India.
Founders of Flipkart Sachin Bansal and Binny Bansal
Market Share Flipkart Market Share as of 2021
Acquisitions of Flipkart Name Type Since Current stake Myntra Fashion 2014 100% [85] Ekart Logistics 2015 [86] Flipkart Wholesale B2B e-commerce 2020 100% [87] Cleartrip Travel booking 2021 80% [88] SastaSundar Healthcare 2021 75.1% [89]
Flipkart Revenue From 2015-2021
On 4 May 2018, it was reported that Walmart had won a bidding war with Amazon to acquire a majority stake in Flipkart for US$15 billion. On 9 May 2018, Walmart officially announced its intent to acquire a 77% controlling stake in Flipkart for US$16 billion. Following the purchase, Flipkart co-founder Sachin Bansal left the company. Later on the same year the founder (Binny Bansal) surrender all the shares and resigned from the e-commerce giant.
Competitors of Flipkart The service competes primarily with Amazon India and domestic rival Snapdeal . As of March 2017, Flipkart held a 39.5% market share in the Indian e-commerce industry. Flipkart has a dominant position in the apparel segment, bolstered by its acquisition of Myntra , and was described as being "neck and neck" with Amazon in the sale of electronics and mobile phones .
Competitors/ Alternatives of Flipkart
Business Model Flipkart, which has redefined shopping in India, works on a B2C (business to consumer model). Flipkart started off with a direct-to-consumer model selling books and some other products, before turning to a marketplace model which connect sellers and buyers and expanding its catalogue. Today, it sells everything from smartphones to clothes to furniture refrigerators to FMCG goods — and yes, books too.