Flipkart 121212142545536012..155554.pptx

SakshamSinghal31 9 views 16 slides Sep 19, 2024
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About This Presentation

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What is Flipkart? Flipkart Private Limited  is an Indian  e-commerce   company, headquartered in  Bangalore , and incorporated in  Singapore  as a  private limited company . The company initially focused on online book sales before expanding into other product categories such as  consumer electronics ,  fashion , home essentials, groceries, and lifestyle products. As of now, the company offers 80 million+ products spread across more than 80 categories such as mobile phones & accessories, computers and accessories, laptops, books and e-books, home appliances, electronic goods, clothes and accessories, sports and fitness, baby care, games and toys, jewelry, footwear, and the list goes on.

History :- Back in 2007, when Flipkart was launched, Indian e-commerce industry was taking its beginner steps. The company is registered in Singapore, but theyir headquarters are in the city of Bangalore, India. Flipkart began selling books to begin with. It soon expanded and began offering a wide variety of goods. Innovating right from the start, Flipkart has been home to few of the striking features of Indian e-commerce.

Founders of Flipkart :- Flipkart was founded in October 2007 in Mumbai by  Sachin Bansal  and  Binny Bansal , alumni of the  IIT, Delhi  and former  Amazon  employees.  The company initially focused on online book sales with country-wide shipping. One can easily call that a risky move. In a country where people have various tastes and preferences, an ecommerce start-up will always have enormous challenges. In India, people often prefer to shop in person and buy goods they see and like. Today, thanks to Flipkart, e-commerce has become one of the fastest growing sectors in India.

Founders of Flipkart Sachin Bansal and Binny Bansal

Market Share Flipkart Market Share as of 2021

Acquisitions of Flipkart Name Type Since Current stake Myntra Fashion 2014 100% [85] Ekart Logistics 2015 [86] Flipkart Wholesale B2B e-commerce 2020 100% [87] Cleartrip Travel booking 2021 80% [88] SastaSundar Healthcare 2021 75.1% [89]

Flipkart Revenue From 2015-2021

On 4 May 2018, it was reported that  Walmart  had won a bidding war with Amazon to acquire a majority stake in Flipkart for US$15 billion. On 9 May 2018, Walmart officially announced its intent to acquire a 77% controlling stake in Flipkart for US$16 billion. Following the purchase, Flipkart co-founder Sachin Bansal left the company.  Later on the same year the founder (Binny Bansal) surrender all the shares and resigned from the e-commerce giant.

Competitors of Flipkart The service competes primarily with  Amazon  India and domestic rival  Snapdeal . As of March 2017, Flipkart held a 39.5% market share in the Indian e-commerce industry. Flipkart has a dominant position in the apparel segment, bolstered by its acquisition of  Myntra , and was described as being "neck and neck" with Amazon in the sale of electronics and  mobile phones .

Competitors/ Alternatives of Flipkart

Business Model Flipkart, which has redefined shopping in India, works on a B2C (business to consumer model). Flipkart started off with a direct-to-consumer model selling books and some other products, before turning to a marketplace model which connect sellers and buyers and expanding its catalogue. Today, it sells everything from smartphones to clothes to furniture refrigerators to FMCG goods — and yes, books too.
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