Flipkart-2.pptx a Indian e commerce complete

Flipkart presentation

1. FLIPKART Project by Sushree , Ankita , Sumit, Binod, Sumit MBA 1 st year (2023-25) Mentored by:- Sonali mam Vignan Institute Of Technology and Management “Naye India ke saath ”

2. India’s social commerce has the potential to expand to US$ 16-20 billion in FY25, growing at a CAGR of 55-60%. India has gained 125 million online shoppers in the past three years, with another 80 million expected to join by 2025. Despite being the second-largest user base in world, only behind China (650 million, 48% of population), the  penetration of  e-commerce i s low compared to markets like the  United States  (266 million, 84%), or  France (54M, 81%). but is growing, adding around 6 million new entrants every month. The industry consensus is that growth is at an inflection point. E -Commerce industry in India : India has an Internet user base of about 636.77 million as of May 2020, about 40% of the population.

3. Flipkart is one of India’s largest and most popular e-commerce platform. Founded in 2007 by Sachin Bansal and Binny Bansal, it started as an online bookstore before expanding into a wide range of product categories, including electronics, fashion, appliances, and more. Flipkart revolutionized the way Indians shop online, offering a convenient and diverse shopping experience. In 2018, Walmart acquired a majority stake in Flipkart, further solidifying its position in the e-commerce market. The platform provides a range of products, often with competitive prices, and has introduced services like Flipkart Plus for loyal customers. It’s a key player in the Indian e-commerce industry. Introduction

4. Flipkart was launched in 2007 as an online platform for selling books by Sachin Bansal and Binny Bansal. ten years later, the e-commerce company had 54 million active users and 100,000 plus sellers and had sold 261 million units. Flipkart started as an online bookstore with country-wide shipping. By 2008, it was receiving 100 orders per day. As the company grew in popularity, it expanded its activities. In 2016, it was the first Indian app to cross 50 million users. It also crossed the 100 million registered user threshold. In April 2017, eBay announced it would sell its Indian subsidiary, eBay.in, to Flipkart and invest $500 million in the company. History

5. Type :- Subsidiary Industry :- E-commerce Founded :- 2007 (16 years ago) Founder :- Sachin Bansal
Binny Bansal Headquarters :- Bangalore, Karnataka, India Singapore (legal domicile) Area served :- India Key people :- Kalyan Krishnamurthy(CEO) Services :- Online shopping Revenue :- Increase ₹61,836 crore (US$7.7 billion) (FY2022) Owner :- Industry Overview Walmart(80.5%) Tencent(5.3%) Tiger global(4.1%) Binny Bansal(2.4%) CPPIB(2.2%) Softbank group(1.4%) QIA(1.3%)

6. M ission:- To provide a delightful and memorable customer experience. V ision:- O bjective:- Completely hassle free shopping experience with best prices in India. Mission, vision and objectives Empowering every Indian's dream by delivering value through innovation in technology & commerce .

7. Products :- Home appliances Fashion Beauty products Other Products Books Baby products Kids wear Foot wears Sports store Men and women accessories Computer peripherals Machine tools Foods and beverages

8. Brand ambassadors Aparshakti Khurana Ranveer Kapoor and Alia bhatt Amitabh bachchan

9. SWOT ANALYSIS Strength : Exceptional Brand Recall Experienced Foundation Strategic Acquisitions & Partnerships High Volume & Range of Products Weakness :- Excessive Advertisement Expenses Lack of Technological Innovation Rapid Acquisition Spree Opportunities Post-Pandemic Sentiments Market Development Delivery Excellence Secure and Streamline Payments Threats Threat of Intense Rivalry Buyer Power & Switching Stringent Government Regulations Orders get cancelled automatically
Missing products

10. Marketing Mix (4ps) Flipkart sells products in more than 80+ categories ranging from books, clothing to electronics, mobiles and appliances. flipkart can be considered as a service platform which acts as an interface between sellers and buyers. hence the product offering in its marketing mix is divided broadly into two:
- product to the seller -product to buyer Product

11. Price F lipkart does not charge for its delivery service if the product is flipkart assured

• Availability of e- wallet and e-gifts facility.

• EMI facility for certain products F lipkart charges monthly warehouse charges, referral charges and shipping charges from the seller. these charges vary according to the option chosen by the seller.

12. Flipkart follows a hub and spoke model. it has 21 state of the art warehouses. here the products are initially sorted and packed. Goods move from these warehouses to mother hubs. mother hubs are located at the centre of a 200 kilometre radius zone that consists of 3 to 5 major cities. From the mother hubs, the goods are transported to local hubs from where the delivery van or bike picks and delivers the products. Place and distribution :

13. F lipkart started with their famous campaign in 2011 under the name “no kidding no worries”. here the campaign was about kids acting in adult roles. Flipkart mostly focus on the festive seasons to target the costumers such as big billion days, freedom sales, Diwali sales etc. Bi g billion day is a promotion tool used by F lipkart where throughout the day F lipkart sells products at a cheaper rate sometimes providing huge discounts. Promotions :

14. Major competitors

15. Electronics Fashion Beauty products Grocery Kids wear Baby products Books Medicines Flipkart insurance BCG Matrix High Low High Low Industry Growth Business Growth

16. Business structure A ccording to a report in November 2014, flipkart operated with a complex business structure that included nine firms, some registered in Singapore and some in India. in 2012, flipkart co-founders sold WS retail to a consortium of investors led by Rajeev Kuchhal. F lipkart’s Indian entities are owned by flipkart Pvt. ltd., which is registered in Singapore. the Singapore-registered entity owns eight Indian companies, including flipkart internet Pvt. ltd , Ekart etc. F lipkart also started flipkart health+ (through an app) in 2021 which deals with providing medicines and health services through technology. this was started with the help of getting the majority share in Sastasundar marketplace limited .

17. In the 2022 financial year, Flipkart reported revenue of over 511 billion Indian rupees, which was an 18% increase from the previous year. Flipkart's net income increased by almost 20% to about 61,836 crore in 2021-22. Flipkart's losses widened to over 7800 crore in FY22. Flipkart partners with 18 financial institutions, including: American Express, Axis Bank, Bajaj finance, Bank of Baroda, Citibank Financial part of flipkart

18. Flipkart can’t ignore powerful tools like social media. Apart from sponsored pages, Flipkart has a large following and heavily emphasizes social media. Flipkart uses social media as a valued customer system, feedback, queries, reviews and Problem-solving skill with immediate response through social media . Affiliate program members market the products directly or indirectly through their blogs, videos, or other means. Flipkart offers 5 to 15% commission as per their cash cow products. Marketing Strategy:- Using Social media:- By affiliate marketing

19. Marketing campaigns with various taglines also beefed up sales. Flipkart uses campaigns like “Itne May Itnaaaa Milegaa”, “Budget Se Mukt”, “Gen E, Let’s Raise a Generation of Equals”, and “India ka Fashion Capital”, and “Munna Bhai and Circuit”. It has always involved emotional, joyful, or vivid messages to cover all the sections of society. Since its inception, Flipkart ensured surprise delivery by founders, making gift packs for particular customers on special days. Indians are insane about the personal touch, gifts, wishes, etc. So, the company focuses on personal approaches. Innovative Marketing Campaign- Personal Touch and Commoner's Brand Image-

20. Their ground-breaking cash-on-delivery offering helped them gain trust among the skeptical Indian clients who had only just discovered the benefits of online shopping. Moreover, Flipkart was among the few e-commerce companies that took COD risk on an experimental basis. As a form of protection against India's numerous logistical challenges, this allowed customers to obtain their things before paying for them. COD and EMI facility-  

21. Flipkart also offers a product replacement service if a consumer receives damaged or incorrect goods and in case of refund, it credits the entire amount to the customer's bank account within 2 to 3 days. This method is particularly vital if an e-commerce platform wants to sustain itself in the market for a long time and  create customer confidence. Easy Refund and Replacement Policy-

22. Empowering entrepreneurs flipkart provides training, mentoring, and funding to help people start their own businesses. Supporting communities flipkart provides nutritional support to communities where it operates, and to other communities living in poverty. Collaborating with self-help groups the flipkart foundation’s flagship program, Samarth, works with self-help groups, local artisans, and raw and organic food producers. Raising funds for children flipkart raised funds for vulnerable children on children’s day in 2019. F ostering menstrual awareness flipkart launched the CSR project Udaan to raise awareness about menstruation in underserved communities. CSR Initiatives :

23. Awards and recognition Sachin Bansal was awarded entrepreneur of the year, 2012–13 from the economic times, a leading Indian economic daily newspaper.
In September 2015, the two founders entered Forbes India's richest Indian by year, debuting in the 86 th position with a net worth of US$1.3 billion each. In April 2016, Sachin and Binny Bansal were named to time magazine’s annual list of the 100 most influential people in the world. Flipkart was reported to be at the top in the annual fair work India ratings 2021.

24. Jobs and opportunities Consultant Gurgaon 0-2 years 2.5-3 lacs p.a. Full time Bachelor’s degree in travel or hotel management Key skills:- Sales , excel Assistant manager Ludhiana 0-2 years 3.4 lacs p.a. Mandatory Skills: SQL, MySQL, Python, Data Analysis Desirable Skills : Stakeholder Management Any graduation ,any post graduation

25. Conclusion : In conclusion, position of Flipkart in this market is already quite advanced already. However, if Flipkart wants to adapt to the new trend, they would need to ensure change management and also have to address the customer relation well. They also need to adapt new strategies in order to maintain their position as well as their role.

26. Thank you 😊