FlipkartFLIPKART USE IT AND INFORMATION SYSTEM

FLIPKART USE IT AND INFORMATION SYSTEM

1. FLIPKART USE IT AND INFORMATION SYSTEM

2. Index INTRODUCTION Flipkart - Vision, Mission and Values FOUNDER OF FLIPKART Business, Information &Technology How Flipkart Manages INFORMATION SYSTEM Flipkart Using Technology & Bring Innovation Uses of technology using by Flipkart SUPPLY CHAIN MANAGEMENT Distributor Frame Conclusion

3. INTRODUCTION Leading Indian E Commerce company headquartered in Bangalore. Started by two IIT graduates (earlier employed with Amazon) in year 2007. India’s largest online bookseller with over 11.5 million titles in offer. Added other products like media, electronics, personal and health care. Boasts 100% growth every quarter since founded. Funded by owners “ Bansals ”, VCs Accel India and Tiger global. Projected sales for year end 2014-15 stands at US $ 100 million. Sells nearly 20 products per minute. First company to introduce Cash On Delivery payment system. First Mover in the Indian online retail Industry. Registered User base of two million customers.

4. Vision “To become Amazon of India”. Mission Providing a delightful and memorable customer experience. Objective “Completely hassle free shopping experience with best prices in India”. Flipkart - Vision, Mission and Values

5. FOUNDER OF FLIPKART Binny Bansal & Sachin Bansal

6. Binny Bansal CEO and Co-Founder Born in Chandigarh, Computer engineer in IIT New Delhi. He had experience in Amazon.com At Flipkart, Binny oversees all operational activities that come into play from the time the customer places an order till the time of delivery. This spans across divisions like warehousing, logistics and customer support.

7. Sachin Bansal CEO and Co-Founder Born in Chandigarh, Computer engineer in IIT New Delhi . In 2006 he joined Amazon.com in India which he later left to set-up Flipkart . Sachin oversees all the customer facing activities of the company ranging from technology to marketing. He is also in charge of Flipkart's corporate divisions which include the finance and legal departments.

8. Business, Information &Technology Flipkart Manages the Business : They maintain effective relationship with the suppliers. Flipkart established a network of more than 500 distributors. They manage their supply chain very effectively: When customer making purchase from Flipkart they provide various options for payment like Cash on delivery, Demand Draft, cheque and also from Money order. When customers enter the phone number and address at the same time they packed the goods and sent it for the shipment. The delivery time varies between less than 24 hours and 3 weeks depending upon the location.

9. How Flipkart Manages INFORMATION SYSTEM: The company use sales to predict the inventory levels. The warehouses are split into multiple areas- inventory, packing, shipping, and so on. The stocks are replenished every 24-28 hours. They have an understanding with their associates for order tracking, reconciliation and MIS reports. The customer is also updated about the status of his shipment via message, email or through the website. When there is recall of any product than also they manage that efficiently. Flipkart also takes care of the after sales needs of its customers with regard to delivery of an item or addressing grievances including delayed delivery by the logistic partner.  

10. Flipkart Using Technology & Bring Innovation:   Mr. Amod Malviya , VP Engineering, Flipkart come up with the framework has Two components. One measures the performance of the website through various defined metrics. Second one is used to test the success of web marketing campaigns, allow multiple versions of the site to be live simultaneously.

11. TECHNOLOGY Continue….. If the transaction rate falls bellows a certain limit, system are immediately alerted. Second framework is helpful to engineers to change the design of the homepage. They can also evaluate the impact of the change with the metrics collection tools. -Plain vanilla approaches to scaling web-sites do not work when traffic is in the order of millions per day and growing. -The recommendation engine - used to generate recommendations for users. -The Supply Chain backend system(s) and the technology platform that were built ground up to accommodate scale without compromising correctness. -The Fraud detection system -The entire Digital Platform - buying apps, data formats, player/reader apps.  -The automated codes build & deployment, server deployment tools that helps to push features at better velocity.

12. Uses of technology using by Flipkart Membase Technology This part concentrates on the internals of memcache (a high-performing and very leveraged caching solution at Flipkart ), its short comings and how membase solves it. Also covers a few architectural patterns that are used in memcache / membase that may be relevant in other places. Typically memcache servers are organized as farm of many servers. Characteristics of memcache Constant time operations Most of the memcache operations are of constant time. They are independent of the number of keys or the size of they keys that stored. Least Recently Used Memcache server is started with a pre-determined amount of space. As long as all of the key/values and its metadata fits in that pre-determined memory, memcache server goes on allocating memory for the key value pairs. But once all of the pre-determined memory is used, memcahe starts to evict the key values from the memory to allocate space for new key values pairs. The memcache uses LRU policy to evict the keys.

13. Continue……………. Internally it uses a counter, which is a timestamp of last access time, to figure out the key to evict . Memory allocation A single memcache server can easily saturate a 1Gbps network link. It can easily perform 100K operations (gets and puts) per second. Ideally this should result in a terrible memory fragmentation. But surprisingly this does not happen on memcache servers. Memcache is able to achieve this by having its own memory management system. It is called slab allocation. It is very similar to slab allocation in linux kernel.

14. SUPPLY CHAIN MANAGEMENT 1 2 3 FINAL DESTINATION

15. SUPPLY CHAIN MANAGEMENT( cnt ..)

16. Distributor Frame in overall India 25 Warehouses -7 previously, other converted from delivery centre 60 Delivery Centers - 35 previously, others newly formed (aim to reduce the time of delivery) Customer order Checked in delivery centre inventory YES Delivery Time 1-2 Days SUCCESS!!! Sent to logistics body NO Checked in the nearest warehouse inventory Automatic inventory check via Inventory management system Ordered to the company YES Delivery time 2-5 Days YES Delivery time 6-15 Days NO

17. 17 Convenience: still remains the name of the game. An online/mobile shopper still remains strong on the convenience touch point with main factors as Delivery reach to wide spread locations, short delivery times. Early advent into providing a mobile platform for on the go shoppers and shoppers with less access to other standard internet devices. Brand Loyalty: Excellent user experience on the e commerce website in terms of usability, speed, clarity will enhance the loyalty of existing customers and move a step ahead of brand awareness towards customer retention. Availability: Choice/availability of printed mode or e- books will play a major role in catering to a larger audience with varied needs/interests. Number of titles in either product mode will still remain a strong factor in determining customer’s interest in purchasing from any Online book store. Prepared By:- AKASH TYAGI Conclusion

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