Fogg

Segmentation, targeting, swot analysis and positioning statement

1. FOGG Abhishek dewangan

2. Introduction 2

3. Segmentation 3 Demographic Psychographic GENDER INCOME Men (Hair gel and deodorant cream) Women – (Deodorant cream) INCOME – Middle to upper middle class Outdoor oriented. Fashion oriented and friendly.

4. Segmentation

5. Targeting 5 INCOME GENERATION GENDER AGE

6. SWOT - Analysis 6

7. Long lasting Without Gas Fogg Fragrant body spray Positioning Statement 7 To (Target Segment and Need) Our (Brand) That (Point of difference) Is (Concept) Young Men and Women who want refreshing body odour

8. Brand Positioning 8 Body Spray without Gas Perfume and Power Lasts Longer Guaranteed 800 sprays per bottle Wide Variety of Deodorants Fashion Conscious people Outdoor Oriented and Trendy