Food product development and its related marketing strategies.

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1. Processing and Preservation Professionals (PPP) Internship Presentation SUBMITTED BY: ID No : PPP B-II 525 Ammar Shabbir, Intern Date: July 7, 2024 Creating and developing a new food product. TITLE OF PRESENTATION: SUBMITTED TO: PPP( Processing & Preservation Professionals) PPP( Processing & Preservation Professionals) TASK 1:

2. Presenting you a product by our brand: “ VEGFRUITY BAKEBAR” Our product : Under the tagline “YOUR CHOICE OUR VOICE”

3. Presenting you a product by our brand: “ VEGFRUITY BAKEBAR” Our product : Under the tagline “YOUR CHOICE OUR VOICE” FRUITAVEG COOKIES

4. WHY WE CHOOSE THIS PRODUCT: A startup plan with the name “ fruitaveg cookies” that are prepared organically without the use of any additive. Introducing organic alternates for bakery products, they are natural, healthy and easy to consume. Our main focus is to improve the health of our customers and to educate people about the art of intelligent eating. Our product is organic and nutrients enriched. Increasing nutient deficiencies motivate us to choose this product.

5. MISSION STATEMENT: Our mission is to provide affordable and yet best quality cookies with plant based ingredients to enhance value of product.   VISION STATEMENT: Our vision is to provide nutrients and energy with innovative ideas to the children, Vegan and the malnourished people.

6. GOALS AND OBJECTIVES: Our main objective is to supply everyone with health friendly diet and to satisfy consumer needs and wants. We want to be a major player in ketchup manufacturing industry. To gain sales by increasing promotions and advertisement and catching media attention. Our goal is to launch new flavors and products in coming future and to improve the supply chain also.

7. TARGET MARKET Our company is launching plant based cookies for people who are suffering from malnutrition. Our main target is lactose intolerant and those people who are suffering from heart disease. People who are health conscious are preferable by us. However, this product is used by all kind of people whether they are ill or not.

8. OVERVIEW OF TARGET MARKET In Pakistan, four out of ten children under five years of age are stunted .Almost one in three children are underweight (28.9%) alongside a high prevalence of overweight (9.5%) in the same age group. 52% are deficient in vitamin A, 63 % are deficient in vitamin D, while 28.6% suffer from iron deficiency ...28-Mar-2022 Ratio of vegan in Pakistan (16.8%).

9. HEART PATIENTS RATIO IN PAaKISTAN : PRODUCT FEASIBILITY (BUSINESS PORTFOLIO) Products will be seasonal. We are providing following fruit crisps Mango flavored cookies Banana ,pineapple , strawberry , oranges, grapes and all vegetable flavored cookies Carrot , spinach and other vegetable flavored

10. COMPETITORS (SITUATIONAL ANALYSIS): Sr.no   MARKET SHARE   ONLINE DELIVERY   PAKAGING   COLLABORATION   Bisconni 10.5%     No online delivery   polythene   collaborating with Viscous.co    Continental biscuit limited   25.3%   No online delivery   polythene   Joint venture with Mondelez International with a shareholding of 50% and 49%.   Veg fruity bake bar   ......   online delivery   Brown paper   No collaboration  

11. MARKET SEGMENTATION: DEMOGRAPHIC : Urban areas Restaurants Hospitals Gyms Markets Geographic : Urban areas Restaurants Hospitals Gyms Markets. Behavioral : Lactose intolerant people, heart patients Health conscious people.

12. MARKETING MIX: It contain three main components: Product Price Promotion Place 1 )PRODUCT : Veg fruity bake bar provides the product that serves the customer as well as environment in the best way possible. We provide healthy cookies for any age. Our brown paper packaging is easy to use and the packaging material is environmental friendly because it is biodegradable and chemical free. Our products have following features

13. Lactose free. Cholesterol free. Lactose free. Cholesterol free. Ingredients: 1 cup whole wheat flour 1/2 cup rolled oats 1/2 cup dried fruit (cranberries, raisins, cherries) 1/2 cup grated carrot- 1/2 cup grated zucchini 1/4 cup honey- 1/4 cup coconut oil- 1 egg- 1 tsp vanilla extract- Pinch of salt You can customize the recipe

14. Preheat oven to 375°F (190°C). Line a baking sheet with parchment paper. In a large bowl, whisk together flour, oats, dried fruit, carrot, zucchini, and salt. In a separate bowl, mix together honey, coconut oil, egg, and vanilla extract. Add the wet ingredients to the dry ingredients and stir until a dough forms. Scoop tablespoon-sized balls onto the prepared baking sheet. Bake for 12-15 minutes or until lightly golden. Let cool on the baking sheet for 5 minutes before transferring to a wire rack to cool completely. Procedure

15. Fruit based cookies: Banana flavour Lemon flavour Apple flavour

16. Vegetable based cookies: Carrot flavour Spinach flavour

17. PRICE: Rs:200 per 250g pack Customized packing’s respective to weight like 250g, 500g, and 1kg. Good-value pricing For the preparation of 250 g the pricing is set as: Cost of production = 180 Price = 200 Profit = 10% Sr PAKAGING PRICE 1 250g(10+) 200 2 500g 390 3 4 PAKS of 250 g 750

18. PROMOTION : Discount offers Seminars in universities Guidance centers in villages Social media (Facebook, Instagram, WhatsApp , LinkedIn) Competition among customers to make new recipes(mukbang challenges) Online guidance sessions.

19. PLACE: Social media( Facebook ,Instagram) Providing deliveries all over major cities of Punjab(Lahore, Multan, Sahiwal and Faisalabad)within 4 days’ time.(extra Rs according to delivery location) Restaurants. Markets. Hospitals. Health centers.

20. SWOT ANALYSIS: It contain four major components: 1)Strengths 2)Weakness 3) Opportunities 4) Threats 1)STRENGTHS: Health friendly Vitamins enriched. Minimum marketers that produce plant based cookies. Long term business because it has become need of the hour for every person to consume energetic food specifically healthy food because it is made of organic raw material.

21. 2)WEAKNESSES: They might not be as soft or chewy as traditional cookies. They may not have same texture as regular cookies. Additionally they may be more expensive than regular cookies due to added fruits and vegetables. 3)THREATS: They may be more expensive than regular cookies due to added fruits and vegetables Many retailers are producing their own products. Changing flavor preferences of people.

22. 4)OPPORTUNITIES: In Pakistan vegetarian trend increases. With the expansion of digital media, e-commerce sales should be increased. Preference for pre-packaged food is a recent trend, And individuals choose functional food due to longer working hours. Strengthen relationships with retailers to promote healthy eating. New trends: environmental and social awareness.

23. Societal Concept Implementation: Packaging: Paper packaging, recyclable, eco-friendly Suppliers: Our suppliers are local farmers from small towns and villages. Better economy: Purchasing raw material from small farmers, resulting in development of better economy. Revolution in wellness: Changing youth’s preferences and educating people about the art of intelligent eating, building a healthy society.

24. INSIGHTS : We used slow growth expansion strategy. Our main mission is that we should have legacy behind. Focusing on building good relation of trust and love with customers. Taking all the fault, if there is defect. We have loyalty reward program where we will give reward to our loyal and regular customers. We are always ready to take feedback from our customers and respond to them at any time.