Unit Selling Price $50.00 Shortage Cost $30.00
Unit Production Cost $20.00 Excess Cost $10.00
Unit Salvage Price $10.00 Service Level 75%
Optimal Qty.Q* 2500
A B C D E F G H I J K L M
K5 MIN(B,E) E - F F*D2 G*D4 H+I E*D3 J-K
Scenario D Prob Cu.Prob.Q* Sales #salvaged Rev. (1)Rev. (2)Total Rev.Cost ProfitExp.Profit
1 20003% 3% 2500 2000 500 $100,000$5,000$105,000 $50,000 $55,000 SUMPRODUCT
2 21008% 11% 2500 2100 400 $105,000$4,000$109,000 $50,000 $59,000 L,C
3 220015% 26% 2500 2200 300 $110,000$3,000$113,000 $50,000 $63,000
4 230030% 56% 2500 2300 200 $115,000$2,000$117,000 $50,000 $67,000
5 240017% 73% 2500 2400 100 $120,000$1,000$121,000 $50,000 $71,000
6 250012% 85% 2500 2500 0 $125,000 $0 $125,000 $50,000 $75,000
7 260010% 95% 2500 2500 0 $125,000 $0 $125,000 $50,000 $75,000
8 27005% 100% 2500 2500 0 $125,000 $0 $125,000 $50,000 $75,000
Retailer's Expected Profit$68,240
Unit Selling Price $50.00 Retailer's Shortage Cost$10.00
Unit Production Cost $20.00 Retailer' s Excess Cost$30.00
Wholesale price $40.00
Unit Salvage Price $10.00 Service Level 25%
Optimal Qty. 2200
MANUFACTURER'S
Scenario D Prob Cu.Prob.Q* Sales #salvaged Rev. (1)Rev. (2)Total Rev.Cost(1) - ProfitExp.ProfitRev. Cost-Profit
1 20003% 3% 2200 2000 200 $100,000$2,000$102,000 $88,000 $14,000 $88,000$44,000$44,000
2 21008% 11% 2200 2100 100 $105,000$1,000$106,000 $88,000 $18,000 $88,000$44,000$44,000
3 220015% 26% 2200 2200 0 $110,000 $0 $110,000 $88,000 $22,000 $88,000$44,000$44,000
4 230030% 56% 2200 2200 0 $110,000 $0 $110,000 $88,000 $22,000 $88,000$44,000$44,000
5 240017% 73% 2200 2200 0 $110,000 $0 $110,000 $88,000 $22,000 $88,000$44,000$44,000
6 250012% 85% 2200 2200 0 $110,000 $0 $110,000 $88,000 $22,000 $88,000$44,000$44,000
7 260010% 95% 2200 2200 0 $110,000 $0 $110,000 $88,000 $22,000 $88,000$44,000$44,000
8 27005% 100% 2200 2200 0 $110,000 $0 $110,000 $88,000 $22,000 $88,000$44,000$44,000
Retailer's Expected Profit$21,440 $44,000
TOTAL SUPPLY CHAIN PROFIT $65,440
Unit Selling Price $50.00 Retailer's Shortage Cost$10.00
Unit Production Cost $20.00 Retailer' s Excess Cost$26.00
Wholesale price $40.00
Buy Back $14.00 Service Level 28%
Optimal Qty. 2300
MANUFACTURER'S
Scenario D Prob Cu.Prob.Q* Sales #BB Rev. (1)BB Rev. (2)Total Rev.Cost(1) ProfitExp.ProfitRev. CostBB CostProfit
1 20003% 3% 2300 2000 300 $100,000$4,200$104,200 $92,000 $12,200 $92,000$46,000$4,200$41,800
2 21008% 11% 2300 2100 200 $105,000$2,800$107,800 $92,000 $15,800 $92,000$46,000$2,800$43,200
3 220015% 26% 2300 2200 100 $110,000$1,400$111,400 $92,000 $19,400 $92,000$46,000$1,400$44,600
4 230030% 56% 2300 2300 0 $115,000 $0 $115,000 $92,000 $23,000 $92,000$46,000 $0$46,000
5 240017% 73% 2300 2300 0 $115,000 $0 $115,000 $92,000 $23,000 $92,000$46,000 $0$46,000
6 250012% 85% 2300 2300 0 $115,000 $0 $115,000 $92,000 $23,000 $92,000$46,000 $0$46,000
7 260010% 95% 2300 2300 0 $115,000 $0 $115,000 $92,000 $23,000 $92,000$46,000 $0$46,000
8 27005% 100% 2300 2300 0 $115,000 $0 $115,000 $92,000 $23,000 $92,000$46,000 $0$46,000
Retailer's Expected Profit$21,560 $45,440
TOTAL SUPPLY CHAIN PROFIT $67,000
Unit Selling Price $50.00 Retailer's Shortage Cost$8.50 (50*0.85)-34
Unit Production Cost $20.00 Retailer' s Excess Cost$24.00 34-10
Wholesale price $34.00
Unit Salvage Price $10.00 Service Level 26.15%
% manufacturer's POS revenue15.00% Optimal Qty. 2300
% retailer's POS revenue85.00%
MANUFACTURER'S
Scenario D Prob Cu.Prob.Q* Sales #salvaged Rev. (1)Rev. (2)Total Rev.Cost(1) ProfitExp.ProfitRev. (1)Rev(2)Cost Profit
1 20003% 3.00% 2300 2000 300 $85,000 $3,000 $88,000 $78,200 $9,800 $78,200$15,000$46,000$47,200
2 21008%11.00% 2300 2100 200 $89,250 $2,000 $91,250 $78,200 $13,050 $78,200$15,750$46,000$47,950
3 220015%26.00% 2300 2200 100 $93,500 $1,000 $94,500 $78,200 $16,300 $78,200$16,500$46,000$48,700
4 230030%56.00% 2300 2300 0 $97,750 $0 $97,750 $78,200 $19,550 $78,200$17,250$46,000$49,450
5 240017%73.00% 2300 2300 0 $97,750 $0 $97,750 $78,200 $19,550 $78,200$17,250$46,000$49,450
6 250012%85.00% 2300 2300 0 $97,750 $0 $97,750 $78,200 $19,550 $78,200$17,250$46,000$49,450
7 260010%95.00% 2300 2300 0 $97,750 $0 $97,750 $78,200 $19,550 $78,200$17,250$46,000$49,450
8 27005%100.00% 2300 2300 0 $97,750 $0 $97,750 $78,200 $19,550 $78,200$17,250$46,000$49,450
Retailer's Expected Profit$18,250 $49,150
TOTAL SUPPLY CHAIN PROFIT $67,400
REVENUE SHARING
Q
RETAIL
A1
ONE FIRM
TWO FIRMS
RETAIL
BUY Back
RETAIL
Comments: Theoptimal qunatity is 2500 and the total expected profit for the firm is $ 68, 240.
Comments: Theoptimal qunatity is 2200 and the total expected profit for the firm is $ 65, 440 (as opossed to 68,240).
Theoptimal qunatity is 2200 and the total expected profit for the firm is $ 65, 300 (as opossed to 65,440).