Franchising practices in Bangladesh.pptx

RafiqulIslamEmu 27 views 12 slides May 02, 2024
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About This Presentation

Franchising


Slide Content

Franchising

Franchising Franchising is a form of business organization in which a firm that already has a successful product or service (franchisor) licenses its trademark and method of doing business to other businesses (franchisees) in exchange for an initial franchise fee and an ongoing royalty.

Franchising Franchising is  a business relationship between two entities wherein one party allows another to sell its products and intellectual property . For example, several fast food chains like Dominos and McDonalds operate in India through franchising.

Types of Franchising https://franchisewizardsblog.com/2017/05/19/franchise-arrangement-types/

Advantages of Franchising Little to no industry experience is necessary Existing customer base and brand awareness. Lower risk than starting an entirely new business Support from the franchise owner Ample opportunities for expanding your business to different franchise locations Limited liability Creates capital

Disadvantages of Franchising Limited creative opportunities . Financial information is shared with the franchisor Varied levels of support Initial investments and start-up costs can be expensive Contracts aren’t permanent You’re your own boss, but you have less individual control

Licensing VS Franchising

Steps to Franchising a Business

Selecting and Developing effective Franchisees

Steps in Purchasing a Franchise

Misconceptions Franchising is a safe investment A strong industry ensures franchise success A franchise is a “proven” business system There is no need to hire a franchise attorney or an accountant The best systems grow rapidly, and it is best to be a part of a rapid growth system The franchisor is a nice person—she/he’ll help me out if I need it
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