fullsailBrand identity (Jeaudi Gray).pdf

for full sail university

1. Moving to the rhythm of the
modern climate of music:
The brand identity of a music manager
By: JeaudiGray

2. Introduction
As a manager, it should be implied that I can contribute to the well being of an organization for
the better. I want to offer top of the line quality service and will imply such through the use of
font choice, colors and logos. I intend for my brand identity kit to give an idea that by hiring me,
any record label will be positioning themselves for success

3. Overview
This brand identity is tailored to entertainment managers, specifically operating within the music industry.
Someone who pays very close attention to detail as well as being able to connect the dots necessary for
the progression of the organization in the music industry. As a manager it’s essential to create and seek
opportunity for my clients that allows professional growth and success. Thistype of manager is able to
fulfill duties through their own methods that still result in a job well done without traditional the use of
traditional tools, resources or methods.

4. Font families
Header Font: Salvation
Aroughfontfamilythatwasderivedfrompotatoprints. Has a
playful aesthetic that almost looks handwritten, this font implies
fun or entertainment in the piece that follows. Salvation offers a
variety of colors from bright to dull.
Fontcreatedby: Rian Hughes
Paragraph font: Shogun
Offersclearandconcisereadability, better suited for detailed
descriptions so that the viewer can better comprehend the
message being relayed. With a more traditional and modern
design, it offers a sense of assurance that the message will be
clearly relayed.
Font created by: Richard Lipton by way of Lipton Letter design

5. Font families (Adobe)
Header: SalvationParagraph: Shogun

6. Color pallette

7. Color
pallette

8. Logo
LOGO DESIGN
Logo is designed as a perfect depiction of the exact name of the brand as a
nod to the ambitious nature and dedication to work that me and my
organization both embody. The name implies that I love to hustleand I
hustle harder than my competitors via the wordplay of hearter-harder.Iwas
suretoincorporatemybrands3chosencolorsintothelogoaswell.I
decidedtousemybrandnameencapsulatedwithinaheartinalegible font
that would align with my logo idea.

9. Selection rationale
Psychology of colors
Afterdoingextensiveresearchonthepsychologyofcolors,I concludeditwouldbemosteffectiveformetousethecolorsred,blackandpurplecollectively to
imply a powerful, exciting and luxurious experience when interacting with my brand. This is complimentary to my brand in a specific way because this
combination of colors is an accurate depiction of my brand as well as an attractive combination of colors. Black is a color thatcan be complex in
understanding how to use it because it has the power to represent a range of things from depressing, mysterious, luxurious, powerful, or evil so it can be said
this color offers versatility in how it could be perceived. I used black for a background color as a way toimply luxury associated with my brand. Red is the most
vibrant color on the spectrum so it’s sure to catch skimming eyes. Red is traditionally associated with energy, strength, love, power, danger, passion, desire
and war. So overall, red speaks to emotions and almost calls the viewer to engage with it because it is believed red attractsmore attention than any other
color. Red also enhances metabolism, increases respiration rate and elevates blood pressure. I used red for the color of header fonts and a primary color
overall to call attention to the main topics and themes of pieces in a way that implies a powerful and exciting brand, as well as it stands out in contrast to the
black background. Purple is a perfect combination of red and blue that psychologically symbolizesroyalty,luxury,power and ambition. It also conveys wealth,
wisdom and independence which are all descriptive of my brandso I used purple for my paragraph fonts and secondary colors for themes. Purple is also an
attractive alternative to its parent color; red in contrast to a black background offering a vibrant and luxurious aesthetic.
Psychology of fonts
Using Salvation for my header fonts was a decision made after contemplating what font will persuade the viewers to understandmybrand offers both fun and
luxury simultaneously, by using fun looking letters with a unique aesthetic to assure my audience that we take entertainment seriously which is core in our
industry as paradoxical as it may sound. I also picked Salvation font because it is complimentary to the primary color red. The secondary font I picked for
paragraphs was Shogun which is a font that displays every letter concisely so I can be sure that anyone reading the message willbe able to correctly decipher
every detail of the most important parts of the message.

10. References
•https://fonts.adobe.com/fonts/salvation#about-section
•https://fonts.adobe.com/fonts/shogun#about-section
•https://londonimageinstitute.com/how-to-empower-yourself-
with-color-psychology/
•https://www.colorpsychology.org