INTRODUCTION Name Iram Shahzadi Roll No: H1F18MSCT0018 University of Central Punjab
CONTENTS Functions of culture Core values of culture Culture and identity Culture and Communication
FUNCTIONS OF CULTURE Culture provides a Pattern for learning. Culture Teaches how to Satisfy Biological needs. Culture Teaches us Proper Ways.
Culture Informs us about Family Relationships. Culture gives us proper Examples to follow. Culture shows us how to care for the sick.
Culture provides us with rules to guide our lives. Culture tells us how to greet new friends Culture shows us which way we should go.
CORE VALUES OF CULTURE Certain patterns of behavior and attitude that: A society develops to meet resolving conflict between individuals and groups. Become well defined, institutionalized, and accepts by the dominant group within a society. Become the basis for the standard with which the major institutions of the dominant society evaluate their members. Become the criteria for giving people opportunities for advancement and other rewards.
CULTURE AND IDENTITY Social identity sets you apart from other in group members and marks you as a special or unique. Social identity include the following: Racial identity Ethnic identity Gender identity National identity Regional identity Personal identity
CULTURE AND COMMUNICATION The voice and the Echo Culture is communication and communication is culture. Culture is learned through communication. Communication reflect culture
THE USES OF COMMUNICATION Identity : Self is not innate, but is acquired in the process of communication with other. Communication allow gathering information about personal and culture identity. Person Perception : It assists in collecting data about other people. Interpersonal Needs Persuasion
CHARACTERISTICS OF COMMUNICATION Communication is a dynamic process . Symbolic ( verbal, nonverbal, varies culture to culture) there is in direct mind to mind contact between people. Contextual Most communication behavior is learned. Communication has a consequence
INTERCULTURAL COMMUNICATION It occurs when a member of one culture produces a message for consumption by a member of another culture. It involves interaction between people whose cultural perception and symbol systems differ enough to influence the communication event.
IMPROVING YOUR INTERCULTURAL COMMUNICATION SKILLS Be Aware of your Culture. Understand your communication style. Monitor yourself. Practice effective listening. Develop communication flexibility.