Fundamental_Skills_for_SEO_Freelance_Digital_Marketer.pptx.pdf

Fundamental Skills Needed for Search Engine Optimization

1. Presention BY Angel

2. Fundamental Skills Needed for
Search Engine Optimization
An overview of essential SEO skills every
digital marketer should master.

3. Introduction to SEO
Search Engine Optimization (SEO) improves a
website’s visibility on search engines.
It helps attract organic traffic and enhance
online presence.

4. Role of a Freelance Digital Marketer
A freelance digital marketer uses SEO
strategies to grow clients’ online presence.
They manage keyword research, content
optimization, and link building.
SEO knowledge makes freelancers more
competitive and in-demand.

5. Keyword Research
Identify what users are searching for using
tools like Google Keyword Planner.
Choose high-traffic, low-competition
keywords to increase visibility.

6. On-Page Optimization
Optimize titles, meta descriptions, and URLs.
Use header tags effectively and add internal
links for better user experience.

7. Off-Page Optimization
Build high-quality backlinks, engage in guest
posting, and promote social sharing.
Reputation management also strengthens
SEO performance.

8. Technical SEO
Focus on website speed, mobile-friendliness,
and indexing.
Use Google Search Console to monitor
performance and fix errors.

9. Content Creation and Optimization
Create keyword-rich, engaging, and
informative content.
Regular updates keep your website relevant
and user-friendly.

10. Analytics and Reporting
Use Google Analytics and SEMrush to track
performance.
Analyze traffic, bounce rate, and keyword
rankings to refine strategy.

11. Continuous Learning and
Adaptation
SEO evolves constantly—stay updated with
Google’s algorithm changes.
Continuous learning and experimentation
ensure long-term success.

12. Thank you