future products in poultry in indian .ppt

Future product market

2. Overview of Indian Poultry industry.
Segment wise industry market shares.
Future products of Poultry Industry
Promotional Plans

3. Poultry is one of the fastest growing segments of the agricultural
sector in India today.
Production of eggs and broilers has been rising at a rate of 8 to
10 percent per annum
India is now the world's fifth largest egg producer and the
eighteenth largest producer of broilers.
The Potential in the sector is due to a combination of factors -
growth in per capita income, a growing urban population and
falling real poultry prices.
Poultry meat is the fastest growing component of global meat
demand, and India, the world's second largest developing
country, is experiencing rapid growth in its poultry sector.
In India, poultry sector growth is being driven by rising incomes
and a rapidly expanding middle class, together with the
emergence of vertically integrated poultry producers that have
reduced consumer prices by lowering production and marketing
costs.

4. OPPI: Organisation of Pharmaceutical
producers of India

7. Nutritional products
Note the future products yourself

8. All promotional should revolve around the key
stakeholders.
Generally ,animal pharma market has four
major stakeholders:
Stockiest, Retailers, Prescribers and Farmers
Prescribers and Farmers are the core customers.

9. Sales and marketing and Technical Team
Stockiest
Retailers
Prescribers(vets/paravets)( For prescribing
brands)
Farmers ,Feed Millers ( For OTC brands )
Technical Support : Target Group –
Prescribers and Farmers/Feed millers

10. Feed supplements
Feed additives

11. Demand Generation : At end customer level
Product availability: At stockiest and Retailer
levels

12. Customer Segment
Specific Marketing
Demand generation Activities
Education & Awareness Field Trials Engagement & Appreciation
Key Initiatives
Large dairy
farmers
Medium and
Small Dairy
farmers

13. Premium products
Lowend products
Brand Positioning Pyramid
High End Customers
Low end customers

14. Customers
REACH
Education & Awareness
Demo Trials
Engagement & Appreciation
Key Marketing Activities
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