With federal rescheduling on the horizon, the cannabis industry may gain access to new advertising platforms and, eventually, direct-to-consumer sales. This panel discussion will explore the impact of rescheduling cannabis for brands, dispensaries, cultivators, and ancillary businesses and what it m...
With federal rescheduling on the horizon, the cannabis industry may gain access to new advertising platforms and, eventually, direct-to-consumer sales. This panel discussion will explore the impact of rescheduling cannabis for brands, dispensaries, cultivators, and ancillary businesses and what it means for the industry. It will explore how rescheduling will change marketing strategies, social media, paid advertising, and tax breaks, ultimately opening up new opportunities for growth and innovation in the cannabis market. Join us to uncover the future of cannabis marketing!
Size: 3.32 MB
Language: en
Added: Jul 20, 2024
Slides: 11 pages
Slide Content
The Future of Cannabis Marketing in a Rescheduled Landscape Details: Panel Discussion Intermediate to Novice Advertising and Branding Audience - people currently in and interested in the cannabis industry
Our Panelists Amy Larson SVP Marketing Rx Green Technologies Dan Serard VP Marketing & Sales Cannabis Creative Sabrina Clebnik CEO Clebby’s Jonah Rapino Director of Marketing NuEra
Session Overview What We’ll Cover Impact of Federal Rescheduling New Marketing Strategies Social Media and Paid Advertising within the Cannabis Industry Opportunities for Growth and Innovation
The Impact of Rescheduling Rescheduling to Schedule III: Impact of Federal Rescheduling New Marketing Strategies Social Media and Paid Advertising within the Cannabis Industry Opportunities for Growth and Innovation
Marketing Strategies New Opportunities Leveraging mainstream social media Utilizing paid advertising Building strong brand identities
Benefits for Smaller Businesses Big Gain for Small Players Greater market access Potential for growth and expansion Maintaining diversity in the market
Challenges and Consolidation Navigating the New Landscape Potential market consolidation Strategies to stay competitive Balancing growth and diversity
Personal Stories & Strategies Hear from the Experts Real-life experiences from industry leaders Practical tips of success Preparing for direct-to-consumers sales
Key Takeaways What You’ll Learn Industry transformation and marketing changes Benefits and challenges for small businesses Practical strategies for the new marketing landscape
Join the Conversation Don’t Miss Out! Help shape the future of cannabis marketing Engage in industry experts Vote for us at SXSW!