Gamestore case study UI UX by Amgad Ibrahim

Design for Gamestore

1. Gamestore Kuwait E-commerce App Amgad Ibrahim Senior UI/UX Designer

2. Powering Gaming Passion with Mobile Convenience Case Study Case Study Amgad Ibrahim Senior UI/UX Designer

3. 01/ Overview An app is to offer Gamestore.com.kw customers a convenient way to browse and buy gaming products directly from their mobile devices, enhancing their shopping experience and increasing sales. Brief

4. 04/ Problem What is the Problem? Gamestore solely relies on its website for online sales and customer interaction. However, with the increasing trend of mobile usage for online shopping, they risk missing out on a significant portion of their target audience who prefer mobile apps for convenience and accessibility. The Problem 25% 65% 10% Active users Seldom users Inactive users

5. 05/ Challenge What is the Challenge? The challenge lies in effectively translating the website experience into a mobile app format while ensuring a seamless transition for existing customers. This involves optimizing the user interface and experience for smaller screens, adapting features for mobile functionality, and integrating new capabilities such as push notifications and in-app purchases. Additionally, ensuring compatibility across various mobile devices and operating systems poses a technical challenge. The goal is to create an app that not only replicates the functionality of the website but also enhances it to provide a superior shopping experience for users on the go. The Challenge

6. 06/ Pain points • Limited accessibility via desktop-only website • Suboptimal user experience on mobile devices • Lack of personalized recommendations and notifications • Inefficient checkout process on mobile browsers • Limited offline access to browse and add items to cart Users’ pain points

7. 07/ User goals End-user goals • Conveniently browse and discover gaming products • Easily add desired items to cart for purchase • Receive personalized recommendations based on preferences • Enjoy a seamless and intuitive shopping experience • Complete purchases quickly and securely • Stay informed about latest promotions and updates

8. 08/ User tasks User tasks • Browsing for specific games or gaming accessories • Adding items to the shopping cart • Viewing detailed product descriptions and specifications • Checking out and completing the purchase • Viewing and managing order history • Updating account information and preferences

9. 09/ Users’ priorities Users’ priorities • Finding desired products quickly and easily • Ensuring a seamless and hassle-free checkout process • Accessing personalized recommendations based on preferences • Enjoying a visually appealing and intuitive user interface • Receiving timely notifications about promotions and new arrivals

10. 10/ Constraints here’s a constraint we had Ensuring consistency in design elements and branding across all screens here’s a constraint we had Optimizing for various screen sizes and resolutions to maintain visual appeal and functionality We all deal with constraints Constraints

11. 11/ Constraints here’s a constraint we had Implementing accessibility features to accommodate users with disabilities and diverse needs here’s a constraint we had Conducting user testing and feedback sessions to iterate and improve the UI/UX design iteratively here’s a constraint we had Incorporating intuitive navigation patterns and user flows to enhance usability here’s a constraint we had Adhering to platform-specific design guidelines (e.g., iOS Human Interface Guidelines, Material Design for Android) for familiarity and ease of use We all deal with constraints Constraints

12. 12/ Process Work flow Process IDEATION RESEARCH TESTING DEVELOP DEPLOY The workflow process involves initial client consultation and requirement gathering, followed by wireframing and prototyping to visualize the app's structure and functionality. Development ensues, incorporating iterative testing and feedback loops to refine features and ensure seamless user experience. Once finalized, the app undergoes rigorous testing before deployment, followed by post-launch monitoring and continuous improvement based on user feedback and analytics.

13. 13/ Solutions here’s an impact we made Increased online sales and revenue Improved customer satisfaction and engagement Higher rate of repeat purchases Positive word-of-mouth recommendations Elevated brand visibility and recognition within the gaming community is a user-friendly e-commerce app for Gamestore.com.kw, offering seamless navigation, personalized features, and secure transactions, all tailored to enhance the gaming shopping experience. The final solution Solutions the new UI

14. 14/ Solutions Increased app downloads and active users Tracking the number of downloads and the growth of active users over time provides insight into the app's reach and popularity among customers. Growth in online sales and revenue Comparing sales data before and after the app's launch helps measure its impact on driving revenue and expanding the business's online presence. Decrease in cart abandonment rate and increase in conversion rate Analyzing metrics related to cart abandonment and conversion rates demonstrates the app's effectiveness in guiding users through the purchase process and converting them into paying customers. Here’s a breakdown of the solution pathway. Outline the metrics. State some facts, be sure to put in some data points and explain the impact! Our sucesss pathway Solutions

15. 15/ New Features Here are 10 features we added in this version Intuitive User Interface Secure Payment Gateway Product Catalog Real-time Order Tracking Up/Cross-selling Wishlist Functionality Offline Access Social Media Integration Push Notifications In-app Customer Support

16. Thank you! Amgad Ibrahim amgadstudio.myportfolio.com [phone]