Gems and jewellery industry

An industry analysis of Gems & Jewels industry for the year 2014

1. Industrial Project on Gems & Jewellery By, Hari | Prapti | Ramya | Vivek

2. Evolution

3. Evolution

4. About Indian Jewellery Market Source: FICCI, WGC, IBEF, DIPP

5. Organized Retail Market Split Source: ONICRA

6. India’s Position in Global Level India and China are the two largest gold consumers in the world followed by the Middle Eastern region The Gems and Jewellery industry of India contributes nearly 55% of the world’s net exports of cut and polished diamonds in value Source: WGC

7. Significance of Jewellery in Indian

8. About Gold

9. About Diamond

10. Types of Jewellery

11. Jewel’s Classification Gold Platinum Silver

12. Consumption Pattern

13. Region Preference

14. Business Model of Jewellers

15. BIS – Hallmark in Gold Mark Gold Purity (Carat) Level 958 23 carat 916 22 carat 875 21 carat 750 18 carat 585 14 carat 375 9 carat

16. SWOT ANALYSIS

17. Government Policies

18. Major Players

19. About Players

20. Operation It has 3 world-class diamond polishing facilities in India with possessing production capacity of 4,00,000 stones per month It has six jewellery manufacturing unit that produce 2,35,000 pieces per month The Group’s international design hub is located in Italy International manufacturing unit is in China

21. Operation 28 showrooms in 21 cities across ten states, which have a total carpet area of approx 121 ,818 sq .ft It has a two in house diamond studded jewellery manufacturing unit with an area of 17,739 sq ft and one gold refining unit with a capacity of 4500kg in Mumbai TBZ sources gold jewellery from around 150 vendors across India

22. Operation REL has a gold refining unit at Uttarakhand and capacity of the refining unit is to refine Four hundred tonnes of gold per annum REL has set up a state-of-the-art jewellery manufacturing unit at Whitefield, Bangalore which is the  largest jewellery manufacturing facility in the world REL has created an exclusive set of designs to be sold at Shubh showrooms

23. Comparative Study   Tanishq Gitanjali TBZ Rajesh Exports Stores 163 stores   101 Stores 28 stores 85 stores Revenue Rs. 8630.03 crore Rs. 7,343.03 crore Rs.1824.34 crore Rs.29197.19 crore Business Strategy 22Ct and 18Ct jewellery Revenue from High margin markets Light weight jewelry E xport oriented income EBITDA Margin   10.2% 5.39% 7.6% 13.85% Inventory Turnover Ratio 2.83 6.97 1.61 40.44

24. Change in Trends Traditional Practice Emerging Trend Demand peaks during weddings and festival seasons They still remain the main demand drivers but use as regular wearing and gifting has evened out the demand throughout the year. Consumption of pure gold , preferred 22-carat with t raditional & ethnic designs Light-weight and l ower carat jewellery preferred. Trend is more towards fashionable and contemporary designs Purchase from neighborhood jewellers Growing preference for brands, retail stores & e-retailing Pre-dominance of gold (yellow)-based jewellery. Acceptance of white gold, platinum and diamond-studded jewellery Jewellery largely sold on prevailing gold price, per gram, plus labour charges. Branded players sell on a fixed-price basis