GetResponse+-+ELP+(1)_Aditi_Maloo.pdf

EMAIL MARKETING PROJECT ON GET RESPONSE

1. Get ResponseCampaign
Submission By-Aditi Maloo

2. Q1. Name of website and the URL
•NameoftheWebsite:Aditi Does Travel
•URL:https://aditidoestravel.com/

3. Q2. Screenshots
{Screenshots of the Get Response platform, which show the condition along with the triggers indicating when they were sent.}

4. Q3.Screenshot of the Workflow

5. Q4.Screenshots of your Three emails
{Screenshots of your first email}

6. Q4.Screenshots of your Three emails
{Screenshots of your second email}

7. Q4.Screenshots of your Three emails
{Screenshots of your third email}

8. Q5. Elements of (any) Email
{Screenshot of an Email highlighting Header, subject line, CTA, body content and Footer}

9. Q6. Metrics for 1
st
Email
{Share the metrics for the 1
st
email}
Slide 5
•Number of subscribers-34
•Number of emails sent-34
•Bounce rate/Emails delivered-8.82% / 3
•Open rate-45.16%
•Click-through rate-25.81%
•Conversions/Leads-0
•Unique clicks-0

10. Q7. Metrics for 2
st
Email
{Share the metrics for the 2
st
email}
Slide 5
•Number of subscribers-34
•Number of emails sent-14
•Bounce rate/Emails delivered-0% /0
•Open rate-57.14%
•Click-through rate-42.86%
•Conversions/Leads-0
•Unique clicks-0

11. Q7. Metrics for 3
st
Email
{Share the metrics for the 3
st
email}
Slide 5
•Number of subscribers-34
•Number of emails sent-7
•Bounce rate/Emails delivered-0% /0
•Open rate-28.57%
•Click-through rate-28.57%
•Conversions/Leads-0
•Unique clicks-0

12. Q8.Campaign Analysis
Which email had a better open rate and why?
The 2nd email had a better opening rate.
•Great Subject Lines-Subjectlinesis one of the essential characteristic. It should be able to grab the attention
of your subscribers as soon as they read it. I saw a significant increase in the number of responses and the
quality of those responses. It also helps to build better relationships with the people.
•Email Content-Another important factor is the content of the email. Is it something your subscribers look
forward to.The content of your emails to not only provide your subscribers with useful information but also to
entertain them.

13. Campaign Analysis
Which of the emails should you optimize? Justify your answer using the metrics you have
calculated. Select only one email for this.
I think the 3
rd
mail need the most optimization.
•Number of subscribers-34
•Number of emails sent-7
•Bounce rate/Emails delivered-0% /0
•Open rate-28.57%
•Click-through rate-28.57%
•Conversions/Leads-0
•Unique clicks-0
As this is the metrics for 3
rd
email . I can see that the open rate here is very low
as compared to other emails.

14. Campaign Analysis
What measures would you take to optimize this email? How do you think this would help improve
the open rate?
Measures that can be taken to improve the open rate are-
•Great Subject Lines-Subject linesis one of the essential chracterstic. It should be able to grab the attention of
your subscribers as soon as they read it. I saw a significant increase in the number of responses and the quality
of those responses. It also helps to build better relationships with the people.
•PerfectYour Timing-Timing can have a huge effect on whether or not your subscribers open your emails, so
think carefully about what time and day you send your emails out.