Global Entry Marketing Strategies Slides

The topic of global entry marketing strategies may frighten newcomers, therefore I have piled together a simple lesson on its important in the world of marketing.

1. Global Entry Marketing
Strategies
By: Aaron Davidson

2. What isGlobal Entry
Marketing Strategies?
It refers tothemethods andapproaches a
company usesto enter international markets.
These strategiesinvolve market
research,planning,and implementations.

3. Four basic
strategies
1.Exporting
2.Licensing
3.JointVentures
4.Direct
Investments
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4. Exporting
•Exporting is whena
firmproducesgoodsin
one country for
saleinanother country.
•It is the least risky
strategy and requires a
lowerfinancial
commitment buthas the
leastprofit potential.
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5. Example
Cars, trucks andother
vehiclesshipped to foreign
nations.

6. Licensing
•Licensing is
whenanorganizationagre
es to allow another
organizationto use their
trademark or trade secret.
•It is fairly riskyand
requires more
financialcommitmenttha
nexporting but hasthe
potential to generate
higher profits.
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7. Example
When companieslicense
theirlogoto be used on
another companiesproductor
service.

8. Joint
Ventures
•Joint Venturesis when two
companies join togetherto
share in the ownership and
control.
•This has even more risk
and requires a higher
financial commitment but
has a higher chance for
more profits.
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9. Example
BMW andBrillianceAutoGroup.
BMW needed a foreign
manufacturerdue to local laws.

10. Direct
Investment
•These
areinvestmentswith the
aim
offinancingdevelopment
in the long term.
•Relevant tothe others, this
has the highestpotential
for profits, however it
requiresthehighest
financialcommitment
andgarnersthe most risk.
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11. Example
AnAmerican manufacturerthat
establishesdealershipsin a
foreign country.

12. MainObjective
•Market Penetration:
Gain market share
innew markets.
•Market
Development:Target
newmarket segments
forexisting products.
•Diversification: Reduce
risk by expandinginto
new markets
andproducts.
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