GLOBAL MEDIA CULTURES Presentation .pptx

Global Media Cultures Presentation

1. LESSON 6: Global Media Cultures

2. Media and Its Impact Media Mass Media Global Media

3. Media - Media refers to the different means of communication. It plays a very important role in shaping human mind – in the uncovering, promotion, education, and dissemination of information.

4. Mass Media - A section of the media determined to reach a greater audience or general public.

5. Global Media - refers to forms of mass communication that reach across the world.

6. GLOBALIZATION Impact of Media on - Most globalization theorists believe that media has played an important role in acceleration of globalization. With the increase in the importance of economic, cultural and technological integration between countries, it has a great impact on our society’s personal lives. The introduction of newspapers, magazine, internet and TV has immensely helped to spread information and has helped people to come together from all over the world.

7. POLITICAL FIELD Role of Media in - In the political field, media serve as a medium to connect to the viewers. Given the situation that many people are unable to go through the newspapers everyday because of a very busy schedule, they still get to read, watch or listen about political issues through the internet, television or the radio.

8. CULTURAL AND TRADITIONAL Role of Media in - The free flow of information, the variety of choices that have changed the tastes of individual and societies, the inter-mix and exchange of ideas and thoughts between countries have led to a stronger integration between people and countries alike, as various issues of the society and politics are depicted in media and as exchange of these cultural and traditional aspects leads to a consolidation of culture.

9. Example of how Global Media Impacted Social lives ARAB SPRING - This was a series of events whereupon the citizens of numerous Arab and North African nations began a series of demonstrations that called for everything from democracy to human rights in countries known for quite the opposite.

10. While there is some debate about the specifics of this, it is clear that global media was involved in these pro-democracy and pro-human rights protest in at least one of three ways: 1. Global media helped spread the message of human rights and democracy. 2. Global media, especially social media, may have helped incite or sustain the Arab Spring as it may have been used as a way to coordinate protest activities; 3. Global media helped spread the message about such protests to neighboring countries and those across the world.

11. International Example of how media impact Social lives WHO The World No Tobacco Day is used as an example of how global organizations like the World Health Organization (WHO) use media platforms to raise awareness about health issues, such as the dangers of smoking. This shows how positive, awareness-driven campaigns can influence social behaviors globally.

12. Negative Influence of Global Media 1. Beauty Standards in Western Countries 2. Beauty Standards in Asian Countries (e.g., Thailand)

13. Another example of global media's impact can be seen on issues like landmines, such as those found in Cambodia. When the actor/director Angelina Jolie brought renewed attention to this issue, the media spread the news across the world and charities involved in clearing these mines saw a boost with respect to addressing this issue.

14. Consumerism and Cultural Influence: - As media spreads information globally, it also promotes consumerism and shapes culture. Through advertisements and media exposure, countries are influenced by global trends, leading to a blending of cultures and traditions.

15. Thank you