Globalization of apple.pptx

apple globalization journey

1. Globalization of apple 19107024 – Prakhar 19107025 – Raj 19107026 – Uday 19107027 – Shivam 19107028 - Charu

2. History: 1976-2000 1976: Apple Computer Company is founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in California, USA. 1984: Apple launches the Macintosh, a personal computer that becomes popular for its user-friendly graphical interface. 1991: Apple opens its first international office in Tokyo, Japan. 1997: Steve Jobs returns to Apple and becomes CEO. Apple starts to focus on design and user experience. 2001: Apple releases the iPod, a portable media player that revolutionizes the music industry.

3. History: The 2000’s 2007: Apple launches the iPhone, a touchscreen smartphone that becomes a global sensation. 2010: The iPad, a tablet computer, is released and becomes another huge success for Apple. 2011: Apple becomes the world's largest company by market capitalization, overtaking ExxonMobil. 2014: Apple launches the Apple Watch, its first foray into wearable technology. 2015: Apple becomes the first US company to reach a market capitalization of $1 trillion. 2016: Apple opens its first retail store in Dubai, UAE, and expands its presence in China. 2018: Apple becomes the first company in history to reach a market capitalization of $1 trillion.

4. Apple Today Market Value: Approximately $2.78 trillion USD Revenue: $347.1 billion for fiscal year 2021 Profit: $93.8 billion for fiscal year 2021 Total assets: $383.0 billion as of September 25, 2021 Total equity: $67.4 billion as of September 25, 2021 Employees: As of September 2021, Apple had approximately 147,000 full-time employees worldwide.

5. APPLE KEY STRATEGIES Retail Stores: Apple has opened over 500 retail stores in more than 25 countries, making its products and services accessible to customers around the world. These stores are designed to provide a consistent customer experience, regardless of location, and showcase Apple's products in a sleek and modern environment. Partnerships: Apple has partnered with local distributors and carriers to make its products available to customers in countries where it does not have a retail presence. These partnerships help Apple reach a broader audience and create new markets for its products.

6. APPLE KEY STRATEGIES Localization: Apple has localized its products and services to meet the needs of customers in different regions. This includes offering language support for different languages, adapting products to meet local regulatory requirements, and incorporating local content into its products and services. Manufacturing: Apple has established manufacturing facilities in multiple countries, including China and India, to take advantage of lower labor costs and expand its supply chain. This has enabled Apple to reduce its costs and increase its production capacity.

7. Licensing strategies Apple's licensing strategy has helped the company generate additional revenue and expand its reach in various markets. Apple has licensed its technology and intellectual property (IP) to third-party companies in a number of ways over the years. Software licensing: Apple has licensed its software, such as its Mac operating system and various applications, to other companies. For example, Microsoft has licensed Microsoft Office for Mac from Apple.

8. Licensing strategies Patent licensing: Apple has licensed some of its patents to other companies, allowing them to use Apple's technology in their own products. For example, Apple licensed some of its patents related to wireless communications to Nokia in 2011. Component licensing: Apple has licensed some of its components, such as its Lightning connector and MagSafe technology, to third-party companies. This allows other manufacturers to create accessories and peripherals that are compatible with Apple's products. Brand licensing: Apple has also licensed its brand to other companies, such as accessory manufacturers and retailers, who use the Apple logo on their products or in their marketing.

9. Global sourcing Positive impacts: Lower costs: By sourcing components and manufacturing services from countries with lower labor costs, Apple can save money on production and increase profitability. Access to specialized skills : Global sourcing allows Apple to access specialized skills and expertise in different regions, which can help the company innovate and stay competitive. Market expansion: By working with suppliers and manufacturers around the world, Apple can expand its market reach and offer its products to customers in more regions.

10. Global sourcing Negative impacts: Supply chain risks: Global sourcing can make Apple vulnerable to supply chain disruptions, such as natural disasters or political instability in certain regions. Ethical concerns: Apple has faced criticism for working with suppliers that have been accused of labor violations or human rights abuses. Quality control issues: Global sourcing can sometimes make it more difficult for Apple to ensure consistent quality across its products, especially if it is working with multiple suppliers and manufacturers in different regions.

11. why apple going global is good Increased Access: As Apple expands to new markets, people in those countries gain access to Apple's products and services. This means they can enjoy the same benefits and features that Apple users in other parts of the world have been enjoying for years. This also creates new markets for Apple to tap into, which can help drive the company's growth. Improved Economies: Apple's global expansion can also help improve economies in the countries where it operates. By creating new jobs and investing in local infrastructure, Apple can help boost economic growth and contribute to the development of these regions.

12. why apple going global is good Innovation: By tapping into new markets and working with new partners, Apple can gain access to new ideas and perspectives. This can help drive innovation and lead to the development of new products and services that benefit users all around the world. Brand Awareness: As Apple expands globally, its brand becomes more widely recognized and respected. This can help increase demand for its products and services, which can help the company grow and succeed in the long term.

13. potential downsides Cultural Barriers: As Apple expands to new markets, it may encounter cultural barriers that make it difficult to succeed. For example, certain products or features that work well in one country may not be as popular or necessary in another. Apple may need to adapt its products and services to meet the needs and preferences of customers in different regions, which could be costly and time-consuming. Ethical Concerns: Apple's global expansion may also raise ethical concerns, particularly if the company engages in practices that are viewed as exploitative or harmful. For example, some people have criticized Apple for its use of low-wage labor in countries like China, where workers may not have access to the same rights and protections as workers in other parts of the world.

14. potential downsides Market Saturation: As Apple expands to new markets, it may face increased competition from other companies that are already well-established in those regions. This could make it difficult for Apple to gain a foothold and achieve the same level of success it has enjoyed in other parts of the world. Supply Chain Challenges: Finally, Apple's global expansion could create challenges in its supply chain. As the company sources materials and manufactures products in different parts of the world, it may encounter logistical and regulatory challenges that could disrupt production and cause delays.

15. evaluation Apple is a highly successful and influential technology company that has built a strong brand and loyal customer base. Its financial performance has been consistently strong, and the company has demonstrated a commitment to innovation and technological advancement. However, Apple's high prices and focus on premium products may limit its appeal to some consumers, and its complex supply chain presents risks and challenges that must be managed carefully.

16. references Apple, Inc. (2021). Apple Suppliers 2021. Retrieved from http://images.apple.com/supplierresponsibility/pdf/Apple_Supplier_List_2021.pdf Kayle , Leon. (2021, April 6). Apple and Intel Cease Use of Conflict Minerals. Triple Pundit. Retrieved from http://www.triplepundit.com/2021/04/apple-intel-cease-conflict-minerals/ Exploring Management - John R. Schermerhorn Schermerhorn , John. (2020). Exploring Management (3rd ed.). Kendallville, IN: Courier Kendallville Inc.

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