godrejindia presentation branding market.pptx

Established in 1897, we have our origins in India's independence and its subsequent journey of self-reliance. Today, our businesses serve over 1.1 billion consumers globally across a wide mix of industries.

From July 2024, we are owned, operated, and managed as two distinct business groups: the Godrej Enterprises Group and the Godrej Industries Group.

1. Presentation by: Jigyasha Rathi

2. About Company: Owner: Ardeshir Godrej Headquarter: Mumbai, India Industry: Conglomerate Branding Strategy: Umbrella Branding

3. Godrej  Consumer Products Limited (GCPL)

4. Timeline: 1947 1923 1922 1918 Ballot boxes for India's first elections 1952 Cinthol Soap 1958 Refrigerator 1990 2008 2009 2013 2014 2016 2017 1974 1991 1994 Fast Card Owned Mangroves Launch Vehicle Agrovert Hair-Color Launch Vehicle Planet Godrej Hit and Good Knight Real Estate Agrovert - Publicly Listed

5. Products:

6. Products for Business: Other Products: Material Handling, Locks, Motors, Precision Engineering, Security Solution, Process Equipment, Vending, Tooling, Godrej Consoveyo , Storage Solution, Infotech.

7. SWOT Analysis: Neck to neck competition in every product range.

8. Strategic Moves: CREATE is about defining the set of businesses: 10×10 was a goal in terms of the financial vision for the company over the next 10 years, 3×3 is building a presence in three emerging markets (Asia, Africa, Latin America) across three categories (home care, personal care, hair care). Elimination of forecasting implied that it needed to switch to a model like TOC to identify and empower the bottlenecks in the supply chain for quicker replenishment. (TOC: Theory Of Constraint) KPI is not shop floor productivity, but recognizing and fulfilling consumer demand. Differentiator between Godrej and other players is that they have kept manufacturing close to the consumer. An agile facility requires responsive software- GCPL has turned to the SAP platform to run its operations in India and other geographies too. They follow a multi-local model, centered on values-based partnering and operational autonomy at the local level.

9. Share Price:

10. Thank You