Google ads evolution and launch in India .pptx

In this presentation, we will dive into effective techniques to optimize Google Ads campaigns for maximum results. Whether you're just starting in digital marketing or looking to enhance your current strategies, you'll learn how to craft impactful ads, target the right audience, and achieve higher conversions while managing your budget efficiently. Discover proven methods to drive traffic, boost brand visibility, and improve your ROI.

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1. Here is where your presentation begins Welcome to the Presentation

2. Understanding Google Ads: A Historical Overview and Its Launch in India Here is where your presentation begins

3. In this presentation, we will explore what is google ads, historical overview of Google Ads and its significant launch in India. Understanding its evolution will provide insights into its impact on digital marketing world. Introduction

4. Table of contents 01 04 02 05 03 06 What is Google Ads? Types of Google Ads Benefits of Google Ads History of Google Ads Launch of Google Ads in India Conclusion

5. What is Google Ads? Google Ads is an online advertising platform that allows businesses to promote their products or services across Google's network.

6. Google Ads is a product of Google . Google was founded by Larry Page and Sergey Brin in 1998. Google Ads was launched in 2000 as Google AdWords. It’s also known as PPC (Pay-per-Click) FOUNDERS Larry Page and Sergey Brin

7. Types of Ads Search Ads Display Ads Video Ads App Ads Shopping ads Local Ads

8. Targeted Reach Measurable Result Flexibility Fast Result Benefits Of Google Ads Retargeting Brand awareness Versatility Local Targeting

9. 2000 Google AdWords launched,allowing advertisers to bid on keywords 2003 AdWords become fully integrated into Google search 2004 Quality Score introduced to measure ad relevance 2007 Display advertising added to Google Ads. 2010 Keyword Planner launched for keyword research. 2013 Remarketing feature introduced for retargeting. 2018 AdWords rebranded to Google Ads. 2018 Performance Max campaigns introduced. Evolution of Google Ads

10. Google Ads Launch in India Google Ads was officially launched in India in 2007. It provide businesses with a powerful platform to reach potential customers through targeted digital ads.

11. Conclusion In conclusion, Google Ads has undergone significant transformations since its launch. Its impact on digital marketing is profound, and understanding its evolution helps advertisers navigate the future of online advertising.

12. Thank You By Pavithra, Abhinand, Jishnu