Google Algorithm power point presentation

Digital Marketing course

1. Google Algorithm & Layouts

2. Google’s algorithms are a complex system used to retrieve data from its search index and instantly deliver the best possible results for a query. The search engine uses a combination of algorithms and numerous ranking signals to deliver webpages ranked by relevance on its Search E ngine R esults P ages (SERPs). What is Google Algorithm?

3. Product Services Information Google Layout

4. Works by searching out web pages that contains keywords used for search, then assigning of rank to each p age based on several factors, including how many times the keywords appears on the top page. Higher page ranked appear further in Google’s SERP meaning the best links. How G oogle Algorithms works?

5. Panda Penguin Pigeon Hummingbird Types of Google Algorithm

6. Panda Update was found in February 24th 2011 . Incorporated in ranking algorithm in 2016 . Based on Content . It works not in real time but in backend. Factors affecting Panda: Poor user Experience Duplicate Content Plagiarism Thin Content Keyword Stuffing User generated Systems Google Panda Algorithm

7. Penguin Algorithm Founded on April 24 2012. Incorporated as ranking algorithm in 2017. Link-based Algorithm(Backlinks ). It is one of the Core Algorithm. Judged on the following factors: Link Scheme & Keyword Stuffing

8. It is founded & incorporated on 20 th August 2013. A Core & Real time Algorithm. Works on User’s Intent (Keywords/Query) Sub factors: Knowledge Graph Semantic Searches Local Searches Voice Searches Hummingbird Algorithm

9. Founded & Incorporated on July 24,2014. Based on Local SEO. Provides useful, relevant & accurate local search result assistance. Keeps improving distance & location parameters. When searched, based on closest location would be ranked first. Pigeon Algorithm

10. Google Mobilegeddon Google Possum Google Fred Rankbrain Algorithm BERT Algorithm Other Algorithms

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