GOOGLE data and analytics google verification pdf

Google analytics

3. Anyone who owns a website and has to make
decisions about your website, online campaigns

and other marketing efforts

4. RREDICTIVE ANALYTICS

5. SETTING UP GOOGLE ANALYTICS

rs
Go ta the Google Accounts .
sign-in page and select Welcome to Google Analytics
Create an Account”. Then, nes emmener Choose an account name, after which
you'll be prompted to fill in a pus you'l be given the option to control
simple form. Enter the =i what data you choose to share with
required information and Google. We recommend setting your

head to step two. brand name as the account name.

Make your way to Google

Analytics and select
“Start Measuring”.

6. SETTING UP GOOGLE ANALYTICS

Youve clicked next and now its
time to input your “Property
Name” Insert the URL ofthe
Weheite you wish to track and 5. |Add business information to ensure
Google can give you a tailored
experience. Accept Google's “Terms|
of Service” and your account and

choose your reporting time zone
and preferred currency from a
drop-down menu.

property will be live,

7. lt is a powerful tool that analyses:
= Website Traffic

e Where are visitors coming from
e How are they navigating through your site

= Conversions
e Downloads
e Page Views

a E-commerce
e Volume of Transactions

e Success of Transactions

8. Audience report shows detailed report for visitors visiting
the Website: The overview tab shows the overall picture of

visitors engagement & their activities

9. Demographic tab shows you the age and gender of your audience.
Interests tab shows you the dominant interests of the majority of your users
such as technology, TV, movies, photography, news, and more. It also shows
you their in-market behavior and purchase intent segregated by categories
such as consumer electronics, travel, and more.

Geo tab shows you the language and location of the users.

Behaviortab shows you the behavior of your audience based on their
interaction with you site such as New vs. Returning Users, Engagement, and
more.

Technology tab shows you the browser, OS, and network that your users are
using to access your website.

Mobile tab shows from which gadget your website viewed/searched
Custom tab to collect and analyze data that Analytics doesn't automatically
track

Benchmarking compares your site's performance to previous results and to
your industry's average.

User Flowtab visually displays where users come from and how and to what
extent they interact with your website.

10. E-COMMERCE

TRACKING

11. E-COMMERCE
TRACKING

Google Analytics 4 (GA4) offers
enhanced e-commerce tracking
capabilities that enable businesses
to effectively monitor and analyze
online sales and transactions on
their websites or mobile apps.

12. BENEFIT OF
E-COMMERCE
TRACKING IN

GA4

Enhanced Transaction Tracking

GA4 allows you to track e-commerce
transactions, including the purchase of
products, services, or subscriptions.

Product Performance Ana

sis
GA4 monitors product-related metrics such as

views, clicks, cart additions, and purchases,
enabling identification of popular products etc.

Shopping Behavior Analysis
It shows how users move through the e-commerce
funnel. You can see how many users viewed
products, added them to the cart, initiated the
checkout procucts, ete

Multi-Platform Tr

cking

You can track e-commerce interactions on websites,
mobile apps, and other digital properties, providing a
comprehensive view of user behavior across platforms

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14. By setting up goals, you're preparing to analyze the impact
of your Google Ads campaigns and other marketing efforts
directly within your Google Analytics reports: This integration
is essential for understanding how users interact with your
site post click and the overall effectiveness ofeyourmadvertising

strategy in driving conversions

15. Google Analytics helps the website to
analyse the performance of website by
tracking the activities of the customer
using the website by the way of the
audience overview & E commerce Tracking
like volume of transactions & amount of

transactions